DoubleClick

We are proud to have a long-standing relationship with Google, being both a Google Analytics 360 Sales Partner, and a DoubleClick Certified Marketing and Sales Partner*.

55 was founded with the firm belief, early in the 2010’s, that reconciling advertising data and digital data collected on websites and other assets was crucial to do marketing better, faster and cheaper. We watched closely as Google assembled their marketing stack to allow brands to do so and so much more, and partnered with them since Day #1.

* As well as a Google Cloud Platform Partner and a Google Premier Partner, for that matter.

Some of our happy clients

DoubleClick is among the world’s most advanced platforms for the buying, management and measurement of digital advertising. For deploying display and search advertising, across all devices, and incorporating the most advanced creative formats, in programmatic and other buying systems, DoubleClick provides an integrated solution for delivering your message on brand-safe, premium advertising environments, with a detailed, transparent performance measurement framework.

55 specialises in providing objective, data-driven strategic advisory to marketing and media departments. We are particularly well versed in the linking of DoubleClick and Google Analytics 360 technologies to build a robust media transparency and precision framework for our clients.

  • Data & Measurement

    We have extensive experience implementing DoubleClick & Google Analytics 360 for sophisticated brands. Like them, you’re ready to shift to truly data-driven marketing? Anything you’d like to measure but never dared to ask? We can help you craft an ambitious data strategy and roll it out effectively. Our services include:
    Digital auditIntegrationData auditingData onboardingOnline/Offline attributionMedia mix modelingVisualisationBig Query ServicesTraining

  • Implementation & Media Management

    In order to obtain the maximum value from the GA360 and DoubleClick toolsets, brands need to set up their measurement and analysis frameworks carefully. By planning and modelling your strategy, you can gather data from your website and online campaigns that generate powerful insights from the behaviour of customers with different needs and at varying points in the buying process.
    ImplementationCampaign set-up and managementMedia planningTargetingReporting and supportTraining

  • Programmatic Consulting

    Need help to switch your teams’ mindsets to digital, programmatic and multichannel? We can help you drive the change, and equip your organisation with the best technology, from selection to implementation and run.
    Digital consultingOrganisational consultingTrainingTechnology consultingProgram design and roll out

  • Technology

    We are Google’s official reseller for the DoubleClick Digital Marketing Suite. Get in touch with us for transparent rates and compelling deals. We package the implementation, set up and access to the DoubleClick platform with our own custom data services specifically designed to meet your needs and support you in the long run.
    Access to the platformImplementationSet up and managementTraining

  • Creativity

    What’s the use of data insights if they’re to remain stuck in reports? fifty-five helps you better understand who your target and clients are, design an efficient communication strategy and adapt creative content and distribution accordingly, dynamically when needed. What’s more, we’re able to measure the impact of this strategy to improve performance continuously.
    PlanningDesignStrategyStudio set upFeed creationDynamic creative design

At 55, we believe that the central importance of data to brands today demands specialist skills, and that building and deploying the ideal strategy requires an objective partner.

55 has been reselling and implementing Google Analytics 360 for brands around the world ever since the Premium Partner program started in 2013. We specialise in data services, which means that we complement our clients’ media and creative agencies and help power them to more efficient and targeted campaigns through the optimal process of collecting, storing and deploying their data.

Working with 55, you will have access to top-notch media and analytics specialists teamed up with a spirited team of data scientists, engineers and tag specialists long acquainted with Google technologies (last time we counted, we jointly had over 30 years’ experience at Google!).

You will be supported by a dedicated squad of digital consultants who will act not only as your strategic advisor, but also as a tactical executioner helping you drive change, implement measurement tools and methods and steer the power of the Google ecosystem to build a robust, user-centric, multi-channel customer experience.

DoubleClick Campaign Manager

for optimal tracking of display, video and affiliate campaigns, and powerful audience management and message optimisation

DoubleClick Bid Manager

for cost-efficient programmatic buying of performance and branding campaigns targeted across devices

DoubleClick Search

for intelligent bid and monitoring of search campaigns

×2.6

sales growth

Businesses that integrated multiple customer and marketing data sources saw 2.6× sales growth over three years compared to peers.

source: Harvard Business Review

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