Be one step ahead with Analytics

Every second, phenomenal quantities of data regarding prospects and customers are generated on the Internet. Collected and collated by the right tools, they can be converted into KPIs that help monitor daily activity as well as decide on long-term strategy. Adequately shared, the information thus obtained turns out to be a highly competitive advantage.

fifty-five is a technology and consulting firm helping businesses collect and analyze data, conduct web testing and maximize digital ROI.  Our domains of expertise range from media mix optimization to onsite conversion, from social marketing to mobile applications, from CRM to customer knowledge.

Data are becoming a new raw material of business, on a par with capital and labour.
Craig Mundie, Chief Research and Strategy Officer at Microsoft

  • Smartbox
    • 10.0% lift in click-through rate from cart to payment page
    • Statistical significance of the results up to 99.9%
    • 8.1% lift in average cart value
    • 3 weeks of testing involving 30,000 visitors.
  • Lacoste
    • 27.9% increase in conversion rate
    • Statistical significance of the results of 99.9%
    • 45 days of testing, involving 700,000 visitors
  • DELAMAISON
    • Global vision of the performance of every media channel – search engine, affiliates, retargeting…
    • De-duplication of conversion data: actual number of touchpoints, visits and conversions
    • Advertising budget optimization
  • PAGESJAUNES
    • +30% lift in click-through rate on the targeted links (« Pack Visibilité Internet »)
    • +15% lift in click-through rate on the map and directions links
    • 9 different combinations were displayed over 1.8 million visits, affecting 8% of the results pages
  • Pimkie
    • Merchandising fine-tuning: we identified the highest-converting way to present logistic costs
    • 12.4% increase in conversion rate
    • Significant improvement after only 9 days of testing
    • 19.7% increase in funnel completion rate