Events

close

  • 12/05/04 fifty-five publishes the 2nd edition of "Google Analytics" through Pearson Publishing

    The new edition of "Google Analytics: Prise en main, utilisation avancée, cas pratiques" is now available. After the 1st edition published a couple of years ago, Alan Boydell (Data Insights Director at fifty-five), Serge Descombes(Data Insights & Analytics Manager at fifty-five) and Sebastian Manaches (Wasabi Analytics) update this Fench user guide with a chapter dedicated to mobile tracking among other new case studies.

  • 12/04/05 Hugo Loriot from fifty-five at the EBG: "Trends in Performance Marketing"

    Hugo Loriot, Head of Media Technologies at fifty-five, takes part in the "Matinée du Marketing à la Perf" conference organized by the Electronic Business Group. At a time when media channels are more and more complex and the payment model is ruled by performance (ppc, conversion), it becomes necessary to re-allocate the performance of each channel to optimize media mix. The various experts gathered for this conference will attempt to identify trends of tomorrow in performance marketing.

  • 12/03/12 fifty-five signed a partnership with Tag Commander

    fifty-five signed a partnership with the French tag management company Tag Commander. This partnership will allow fifty-five to bring greater agility and scalability in implementing Web Analytics solutions, to the benefit of exploitation and dissemination of collected data.

  • 12/01/25 fifty-five got the "Technology Innovation" E-Marketing Award 2012

    Thanks to the 55 Dashboard, fifty-five was awarded an E-Marketing Award 2012 for best "e-Marketing Technology Innovation". The award ceremony took place last night at the Palais des Congrés in Paris. The jury, chaired by Georges-Edouard Dias (Senior Vice President e-Business at L'Oreal) has awarded the development of the 55 Dashboard. The 55 Dashboard is a reporting tool for marketers to control and optimize their digital strategy. Criteo was the former award winner in the category "e-Marketing Technology Innovation".

  • 12/01/18 OSEO supports fifty-five with funding for innovation

    fifty-five is awarded by OSEO for its guiding principles "innovation" and "creativity". After getting the status of "Jeune Entreprise Innovante" (status for young companies involved in research and development) and the "Crédit Impôt Recherche" (tax reduction for innovative companies), fifty-five received a €300,000 funding from OSEO to pursue innovation and excellence.

  • 11/11/22 Communication Trends 2011: Analytics as a lever of efficiency

    Mats Carduner, President of fifty-five, takes part in the 2011 Communication Trends Conference organized by Stratégies (Reed Business Information Group) about: "Analytics as a lever of efficiency for your digital strategy". He will address the issues of KPIs , dashboards and how to maximize acquisition channels. Follow the conference on Twitter: #tendancescom.

  • 11/11/17 Mats Carduner at Les Echos Conference: "The New Frontiers of e-Commerce"

    fifty-five is attending a conference organized by Les Echos about "The fundamental principles are back". During this round-table conference with Jean-Emile Rosenblum, CEO of Pixmania, Marc Lolivier, Managing Director of Fevad and Thomas Havas, Marketing and Communication Director of Hammerson, Mats Carduner, President of fifty-five, will present concepts such as conversion ( i.e. maximizing visitor paths) and acquisition (i.e. measuring in a smart and deduplicated way the media mix efficiency to gain effective traffic) as the two boundaries of e-commerce today in a trading world that becomes multi-channel, cross-channel and web-to-store. Follow the conference live on Twitter: #confec2011.

  • 11/11/10 Martin Daniel from fifty-five at the Electronic Business Group: “How to create value out of the data deluge”

    Martin Daniel, Conversion and Media Analyst at fifty-five and expert in Data Vizualisation, is participating in a round table at the Electronic Business Group (EBG) on the theme: “Big Data: how to create value out of the data deluge”.

    Just like cloud computing, Big Data is becoming the next big thing for companies intent on keeping one step ahead of their competitors. Every day, the ecosystem of a company generates 15 petaoctets of information spread over hundreds of sites, blogs and social networks. As new technologies that enable us to organize and analyse the data are made available, the rapid analysis of the huge quantities of data collected on the Internet and their reconciliation with other forms of data become possible.

  • 11/10/30 fifty-five in Nice for the G20 Young Entrepreneur Summit

    fifty-five is part of the fifty companies that constitute the French delegation at the G20 YES (Young Entrepreneur Summit) taking place in Nice, from 30 October to 3 November 2011.

    400 entrepreneurs from 20 countries will be there to submit recommendations on how to promote entrepreneurship and innovation worldwide to the leaders gathered for the G20 summit.

  • 11/09/28 Google Analytics Premium is officially launched

    Google has released a premium version of Google Analytics, intended for websites with large amounts of traffic.

    • Extra processing power to get the freshest data
    • Larger database grids to get rid of volume limitations
    • Dedicated customer support (by Google or authorized partners)
    • Service Level Agreements on data collection, data mining and data availability

     

    Google Analytics Premium is only available in America and in Great Britain at the moment, but should be extended to the European market soon.

  • 11/08/18 fifty-five becomes an AT Internet partner

    fifty-five is now a certified partner of AT Internet and may help you implement and use their web analytics solution.

    This certification program guarantees our ability to reliably implement AT Internet’s tag, exploit the data thus collected to its full potential and provide training to your teams.

  • 11/08/11 fifty-five becomes a Google Adwords certified partner

    fifty-five is now a certified partner of Google Adwords. This certification program acknowledges our expertise in managing Adwords campaigns.

  • 11/06/16 fifty-five will represent France at the G20 YES (Young Entrepreneur Summit)

    Mats Carduner was selected among more than 700 entrepreneurs to be part of France’s delegation at the G20 YES. Promoted by President Nicolas Sarkozy, the G20 YES Summit will gather delegations of emblematic entrepreneurs from the 20 member countries of the G20 during the 3 days preceding the political leaders’ G20 Summit.

  • 11/05/19 Social Media Club, Paris

    Mats Carduner is invited to take part in a round table organised by the Social Media Club on the theme: “Analytics and Social Network Advertising: on the efficiency of social networks in the successful communication strategies”. Other guests include Alenby and Resoneo.

  • 11/03/17 Google Analytics User Conference + Training Day, San Francisco

    fifty-five is attending the annual conference on Analytics organized by Google. Follow our live-tweeting from the conference or get more information on their site.

  • 11/02/22 fifty-five awarded a silver medal by Whichtestwon’s Testing Awards

    fifty-five was awarded a silver medal by Whichtestwon in the “Product Page” category for an A/B test carried out on Milonga’s product page.

  • 10/11/25 EBG University, Google Analytics training, Paris

    fifty-five is in charge of a day-long training on Google Analytics intended for 60 advertisers. The training is organized in partnership with the Electronic Business Group (EBG).

  • 10/11/18 EBG Conference: “How to optimize the transaction funnel”, Paris

    Jean Neltner and Serge Descombes give a conference for the Electronic Business Group on the theme: “How to optimize the transaction funnel”.

  • 10/10/19 VAD trade show (also know as the European Distance Selling & Direct Marketing Rendezvous), Lille

    Mats Carduner will give a talk at the VAD Trade Show on how to optimize the conversion rate of e-commerce websites. He will be accompanied by two customers relating their experience: Quelle and Pimkie.

  • 10/10/07 Benchmark Group’s trade show on online customer loyalty, Paris

    Mats Carduner and Serge Descombes give a talk on CRM and web analytics at Benchmark Group’s trade show on online customer loyalty.

  • 10/10/04 Serge Descombes becomes Data Insights Manager at fifty-five

    Serge Descombes is leaving Wasabi Analytics to join fifty-five. After studying linguistics, Serge became Google Analytics Power User Manager and Sales Product Specialist for Google EMEA. He is a recognized European expert in web analytics and a leading specialist for Google Analytics and Google Website Optimizer.

  • 10/06/15 eMetrics Marketing Summit, Paris

    Mats Carduner is keynote speaker at eMetrics Marketing Summit. He will give a talk on the following theme: “E=mc2 (Efficiency = Media*Conversion2)”.  

  • 10/01/01 fifty-five publishes a manual book on Google Analytics through Pearson Publishing

    Alan Boydell (fifty-five), Serge Descombes (fifty-five) and Sébastien Manaches (Wasabi Analytics) co-author and publish the first French user guide for Google Analytics (Google Analytics, Pearson 2010).

  • 10/01/01 Antoine Denoix publishes a book on affiliation programs – L’affiliation : bâtir, administrer et réussir un programme efficace

    Antoine Denoix publishes a reference book on affiliation techniques in the Tendances Marketing Collection, Dunod.  

  • 09/06/23 “Perspectives E-commerce” trade show 2010, Paris

    Alan Boydell gives a talk on “How to set up adequate KPIs” and takes part in a Power panel on the theme: “Search, affiliation, social media optimization…”