Our references

How to increase online store revenue?

• Define adequate, measurable KPIs
• Improve the performance of the conversion funnel
• Increase operational margins
• Improve user-experience

Shipping and delivery costs optimization

1. We identified which elements should be tested:

• What impact if all shipping costs are merged instead of broken down into ‘preparation+delivery’?
• What minimum amount in cart should induce free shipping costs?
• We designed and delivered functional mock-ups

2. We launched and monitored an A/B test (2 waves)

• We analysed the statistical significance and strategic value of the results
• We recommended improvements to be implemented onsite

1. We measured the performance prior to test

• We analysed visitor navigation onsite
• We defined improvement targets

2. We conducted an A/B test comparing 3 new versions against the original:

• We tested 3 different funnels with an alternative treatment of quarantine and calls-to-action
• We measured in real-time the performance of each version against each other
• We implemented the winning version

We optimized shipping and delivery costs

• Merchandising fine-tuning: we identified the highest-converting way to present logistic costs
• 12.4% increase in conversion rate

• Significant improvement after only 9 days of testing
• 19.7% increase in funnel completion rate

Of the four competing versions simultaneously tested, it turned out that the best-performing version was the one we thought would perform the worse. Web testing is an absolute must to make the best decisions.