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Smartbox designs and sells gift boxes allowing the recipient to chose among a selection of thematic trips and leisure activities. The company mainly sells to businesses and works councils, but also to individuals through their distribution network and online. Smartbox is the world leader in the field with more than 800 employees worldwide. 

  • Smartbox’s case

    Smartbox’s case

    How to convert more visitors into buyers?

    Objectives:
     
    • Better understand site usage
    • Efficiently monitor site activity
    • Identify areas for improvement
  • What 55 did for Smartbox’s caseNew maximized page after updating shopping cart

    What 55 did

    1. We checked the robustness of the data mining methods used and ensured that all KPIs were efficiently delivered, distinguishing between prospective gift-buyers and gift-recipients

    1. We conducted a full audit analysis of the site and recommended improvements based on impact weighed against set-up complexity

    1. We optimized the conversion funnel
    • We analysed site performance prior to the test
    • We recommended improvements
    • We designed and launched an A/B split test
    • We analysed the performance of each version, taking into account the statistical significance of the results, and selected a winning version
  • The results for Smartbox’s case

    The results

    • 10.0% lift in click-through rate from cart to payment page

    • Statistical significance of the results up to 99.9%

    • 8.1% lift in average cart value

    • 3 weeks of testing involving 30,000 visitors.
  • Smartbox’s testimonialPatrick Pedersen, Head of E-Commerce Smartbox

    Testimonial

    Our collaboration with fifty-five clearly demonstrated how valuable Analytics could be when adequately used in decision making. Within a couple of weeks, our conversion rates increased to such levels that we could forecast a revenue increase amounting to millions per year.