Enhance your performance with Analytics

fifty-five is a certified partner of the five major web analytics and web testing tools on the market: Google Analytics, Urchin, AT Internet (XiTi), Website Optimizer and the Adobe Digital Marketing Suite (Omniture). We are also among the ten or so companies to have been granted all certifications on all Google products worldwide – and the only one in France.

Our team is constantly on watch for the latest evolutions in the industry. We are committed to keeping our skills up-to-date through training and certification. Each certification requires either the submission of a fully documented application or sitting an exam. Beside technical command of the tools, an advanced level of business expertise and the ability to extract both strategic and operational insights from the tests are evaluated.

We help you improve the performance of your digital business by:

• Auditing the performance of a web analytics solutions already in place
• Conducting a thorough analysis of your needs and recommending the best analytics solution accordingly.

fifty-five’s expertise covers the whole data chain value: we drill for data, refine it and redistribute it within business organisations to empower every one to make data-driven decisions. We assist our customers in the collection and collation of data. We adapt the information thus obtained to each function within the company, we enrich it with data collected offsite and we analyse it to extract truly meaningful business insights.

Besides providing support in the implementation of Omniture and AT Internet, fifty-five may provide you with an enhanced implementation of Google Analytics based on a methodology and an expertise developed in-house thanks to our R&D. Thus boosted, Google Analytics provides a robust site-centric vision of all performance indicators required to precisely drive your business.

fifty-five also develops various solutions based on Google Analytics to meet your most advanced needs and adapt to the latest digital formats: cross-sell and up-sell tracking, fan pages and social plug-ins tracking, mobile tracking, IPTV tracking… Our solutions aim at collecting and reconciliating every single piece of data, whatever channel is used, from the Internet to the call-centre.

fifty-five reconciles your site-centric and ad-centric data at last, providing you with a detailed vision of your performance, including a comprehensive tracking of non-paying and paying traffic sources.