Who We Are
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Arnaud Massonnie
Managing Director, Partner and Co-Founder
After graduating from EDHEC business school, Arnaud started working at Havas Interactive, the Vivendi group’s internet laboratory, before becoming Monster.com’s Marketing Director in France. He then worked at the development of De Agostini Atlas’s e-learning division. During these busy years, he nonetheless managed to create two start-up companies, including a social network later sold to the group Le Figaro. In 2005, he joined Google where he became Head of Sales Operations for Southern Europe. Today, he is in charge of fifty-five’s product development, organization, process and operations. |
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Nicolas Beauchesne
Managing Director, Partner and Co-Founder
More than ten years in the Internet sector turned Nicolas into an expert in new ad formats and e-commerce. He began his career at Vivendi Universal after graduating from ESCP Europe, before becoming Deputy Executive Director at Photoways.com. He then joined Google, where he developed the Adwords program in the media and entertainment sector, before becoming Head of Media Solutions and coordinating the launch of the YouTube and Google Display program. Today, he is in charge of fifty-five’s business development, recruitment and staffing. |
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Pei Zhang
Media Technologies Manager - SEM & Display
After graduating from Sun Yat-sen University (Guangzhou, China) in French language and literature, she completed her studies in France with a master in economy at Université Paris Sud. She started to develop media expertise at Keyade, firstly as SEM Account Manager, then as Quality-Training Manager. After 5 years of experiences on SEM, she joined fifty-five to develop media solutions. |
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Jean-François Wassong
Chief Technical Officer
Jean-François had not graduated from ENSIMAG Engineering School yet that he was already looking for the ultimate search engine. His passion drove him to work at EDF, Verity then Autonomy before he found the Grail at Google where he worked as an Engineer/Evangelist for four years. Today, as fifty-five’s Chief Technical Officer, he remains faithful to his old passion since using Google APIs is a daily task. |
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Lan Anh Vu Hong
Sales & Marketing Manager
With multiple degrees, from prestigious institutions in France (Ecole Normale Supérieure, HEC Paris, Télécom Paristech), her passion for Analytics and Testing brought her to writing her final HEC thesis on the topic "Should Creativity and Innovation fear the data-driven culture? The stakes of web-testing in the Information Age". She started her career with Google in Australia as part of the Key Account Sales Team and then took charge of Marketing Management at fifty-five from the very beginning. Lan Anh is also a tenured Professor of English Linguistics. |
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Do you have talent?
Join us at fifty-five!
If you are passionate about the Internet revolution, digital marketing, Analytics and Big Data; and if you are scrupulous, creative and eager to work, have a look at our job opportunities. |
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Alan Boydell
Data Insights & Analytics Director, Partner and Co-Founder
In his many years as Google Analytics Product Manager, Alan became a well-recognized expert in web analytics and web testing. This Scottish academic with two Masters of Arts to his name is the author of the blog “The Analytics Factor”, and co-wrote the first French user guide for Google Analytics ever published (Google Analytics, Pearson 2010). He left Google to found Keymetrics, Keyade’s branch specialized in web analytics and web testing before co-founding fifty-five. |
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Laurent Edel
Project Manager, Product and Operations
This I.T. Engineering graduate from the Centre National des Arts et Métiers (CNAM) co-founded Click2Sales (Pole Nord Vivaki), a tool later sold to Publicis Groupe to become the multinational advertising and communication group’s international tracking system. Laurent subsequently became Lead Developer there, before joining fifty-five in 2010. He is specialized in Google APIs and in SEM. |
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Serge Descombes
Data Insights & Analytics Manager
After studying linguistics, Serge went to work for Google where he became a European expert on Google Analytics and Website Optimizer. He co-wrote the first French user guide for Google Analytics ever published (Google Analytics, Pearson, 2010), before co-founding Wasabi Analytics, a French agency specialized in Web analytics. He has been working at fifty-five since October 2010, developing the products and working in the R&D department while being in charge of analytics training. |
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Bertrand Girard
Conversion & Media Analyst
Passionate about innovation and technology, Bertrand graduated from Télécom Paristech and HEC Paris Business School and started his career in e-retail at Luxilon, then at 24h00.fr as a junior consultant. He then joined BMW France as junior event manager before becoming part of fifty-five. He is the co-founder of a think tank dedicated to innovation and creativity in European academia. |
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Kim Tran
Program Manager, Conversion and Media
After graduating from Imperial College in Advanced Computing and from HEC Paris Business School in New Technologies Management, Kim worked as a consultant for IBM in the retail banking sector for four years, gaining an acute knowledge of CRM and marketing issues. She joined fifty-five as a Program Manager in 2010. |
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Hugo Loriot
Head of Media Technologies
After graduating from EM Lyon Business School, Hugo rapidly became a well-recognized expert in the new ad and media formats. He started working at Google as Operations Project Manager for Southern Europe and trained numerous Google employees and media agencies on the Adwords program. During these years, he also acquired an acute knowledge of the major tracking tools and traffic acquisition techniques. | |||
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Laurent Meyer
Conversion & Media Analyst
After graduating from HEC Paris with an MSc in Entrepreneurship, Laurent has experience in the media and green energy business. He founded an e-commerce website to sell all the geek toys and games he loves. That's where he understood the power of metrics. He soon joined fifty-five to learn data-based web marketing. |
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Tierry Danquin
R&D Engineer, Product and Operations
Tierry’s passion for I.T. started when he was a child and has remained unquenchable ever since - he is fascinated by every application of the new technologies in domains as various as electronics, physics, chemistry or DIY. After graduating from Exia CESI Applied Information Technology School, he worked at Keyade, where he developed monitoring dashboards for the clients, before joining fifty-five. |
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François Costa de Beauregard
Program Manager, Partner and Co-Founder
After graduating from Sciences-Po Paris and Paris Dauphine University, François started working at L’Oréal before changing careers and joining Google where he was in charge of the retail accounts. He then put his expertise in SEM and web analytics to the service of Keyade and participated in the creation of Keymetrics, the agency branch specialized in web analytics and web testing. |
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Mats Carduner
Chief Executive Officer, Partner and Co-Founder
Mats began working in the Internet sector in 1995. After graduating from HEC Paris, he started working at L’Oréal in the Consumer Division. His journey online began – Infonie, Havas Interactive Publishing, Monster, and then Google where he was Managing Director for France then Southern Europe from 2004 to 2010. Yet, these busy years did not weaken his taste for entrepreneurship; in addition to fifty-five, he has also co-founded Coopt In, a social network later sold to the group Le Figaro. At fifty-five, he is in charge of finance, marketing, PR – and photography! He took all the portraits on this page ;) |
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Olivier Banizette
Conversion & Media Analyst
After graduating from Mines Engineering School and a specialized master in Entrepreneurship at HEC Paris Business School, Olivier started working as a financial analyst in Madrid. He then worked in the renewable energies sector and during his spare time, he helped friends to set up their website. Finally, his attraction for data and internet took over and he joined fifty-five in March 2012. |
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Huikan Xiang
R&D Engineer, Product and Operations
Originally from Hunnan, Huikan comes to France to finish the studies she started at the Beijing University of Posts and Telecommunications, with a specialization year at Telecom ParisTech. After working at Orange Labs network 4G, she joined fifty-five in February 2011. |
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Paul Lefkopoulos
Data Scientist
After developing his skills in statistics and marketing at ENSAE and HEC, Paul feels like playing with data in agency. He becomes research manager at BETC Digital for various types of accounts (retail, hotel business...). He gets there a hint of the potential of pure digital data. That is why he joins fifty-five's adventure as a data scientist. | ||
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Laurent Senesi
Media Technologies Manager - SEM & Social
After completing a Master’s degree at Sciences Po. Paris, Laurent started his career as SEO strategist at Looksmart France. He then joined Keyade as Senior Account Manager before being appointed Regional Director. Later on, he became KR Media’s SEM and Social Director. In 2011, he came onboard to develop fifty-five’s media solutions. Off hours, he practices not only Wushu kung-fu but also Ashtanga Yoga… |
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Clément Pinon
Conversion & Media Analyst
After graduating from Ecole Centrale de Lyon, he complemented his education with professional experiences abroad with companies such as Thales, Mazars and Hermès International. He has specialized in problem solving skills and decision making. Clément is convinced of the power of metrics and data-based business analysis; he joined fifty-five in March 2012 after completing a Master of Science at Columbia University. |
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Mickaël Jordan
Conversion & Media Analyst
Mickaël is an ESSEC graduate who previously held the positions of Junior Category Manager at Henkel and Marketing Manager for a startup specialized in Smart TV Apps. He has developed a plateform dedicated to open government data before joining fifty-five in January 2012. |
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Antoine Denoix
Program Manager, Partner and Co-Founder
After graduating from Télécom Paristech and HEC Paris Business School, Antoine started working in the insurance sector before joining the Entertainment company Pathé. He then became part of the YouTube and Display team at Google. He became a specialist of new advertising formats and wrote a book on affiliation programs (L’Affiliation : bâtir, administrer et réussir un programme efficace, Dunod 2010). He joined fifty-five at the very beginning and participated in the creation of the company. |
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Antoine Le Nôtre
Senior Program Manager
Antoine began his career in 2001 as e-business IT specialist and project manager within Sopragroup. Then he worked at IBM Business Consulting Services as a managing consultant dedicated to CRM and BI issues and conducted many consulting and integration projects before taking a position of account manager in the team in charge of the Financial Services sector. Antoine joined fifty-five in 2011 as a program manager in charge of consulting & integration projects. |
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Jean Neltner
Managing Director, Partner and Co-Founder
A true expert in online business development, Jean has worked in all sectors: finance, technology, CPG, B2B, etc. Before co-founding fifty-five, this EM Lyon Business School alumnus participated in the rapid growth of the Internet sector as Business Development Director at Lycos, Infonie and Egg. He then became Head of Strategic Partnerships for Southern Europe at Google, where he met his future partners. Today at fifty-five, he is charge of business development and partnerships. |



































































































