WHY 55?

Today, what matters most is no longer to win the “audience race” but rather, to acquire a better-qualified traffic in the most cost-efficient way, and make sure that visitors are converted. “Converting” your visitors means ensuring that they smoothly perform the action for which the website is fundamentally built – add to cart and confirm payment, interact with content, fill out a form, or perform any action that contributes to the development of customer-relationship.

55% of the people who enter a physical store will walk out of it having made a purchase. On the Internet, this conversion rate falls below 2%(*). Our objective is to enhance conversion through an extensive use of Analytics.

(*) In its report for Q3 2010, the French e-commerce and distance selling trade association (also known as FEVAD) estimated the average conversion rate at 1.73%.