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fifty-five

fifty-five

the data agency

Solutions

The Internet generates titanic volumes of data: behavioural, commercial, advertising… Such data have become essential to understanding user needs and develop a smarter marketing approach. Yet, connected devices and communication channels are multiplying and changing so fast that harnessing the power of innumerable data streams has become an incredibly delicate task.

fifty-five helps you collect and organise your data, to let you monitor and optimise the performance of your digital assets and acquire and retain customers more efficiently.

References

Our customers

  • McDonalds's McDonalds's

    McDonalds's

  • Danone Danone

    Danone

  • Air France Air France

    Air France

  • Se Loger Se Loger

    Se Loger

  • Axa Axa

    Axa

  • Renault Nissan Renault Nissan

    Renault Nissan

  • Oscaro Oscaro

    Oscaro

  • Darty Darty

    Darty

  • L'Oréal L'Oréal

    L'Oréal

  • Carrefour Carrefour

    Carrefour

  • Google Google

    Google

  • MMA MMA

    MMA

  • Crédit Agricole Crédit Agricole

    Crédit Agricole

  • PSA Peugeot Citröen PSA Peugeot Citröen

    PSA Peugeot Citröen

  • Lacoste Lacoste

    Lacoste

  • 3 Suisses 3 Suisses

    3 Suisses

  • Pages Jaunes Pages Jaunes

    Pages Jaunes

  • Ferrero Ferrero

    Ferrero

  • Bouygues Bouygues

    Bouygues

  • François Hollande 2012 François Hollande 2012

    François Hollande 2012

  • Le Crédit Lyonnais Le Crédit Lyonnais

    Le Crédit Lyonnais

  • Accor Accor

    Accor

  • BNP Parisbas BNP Parisbas

    BNP Parisbas

  • Badoo Badoo

    Badoo

  • HP HP

    HP

  • Richemont Richemont

    Richemont

  • SFR SFR

    SFR

Download our case studies

Mercure
  • Mercure
  • Ferrero – Kinder
  • Ferrero
  • PagesJaunes
  • B&B Hôtels
  • Air France
  • Lacoste
  • SeLoger.com
  • Smartbox
  • Vente-privée.com
  • Pimkie
  • Delamaison

How can we use web analytics data to improve the website’s global performance?

Industry verticals

  • Automotive

    • Citroën
    • Dacia
    • Elite Auto
    • Oscaro
    • Peugeot
    • Renault
    See all Close
  • Cosmetics

    • Beauté-Privée
    • Biotherm
    • Clarisonic
    • Lancôme
    • L'Occitane en Provence
    • L'Oréal
    See all Close
  • Food

    • Bel
    • Danone
    • Ferrero
    • McDonald's
  • Banking, Insurance & Finance

    • AXA
    • AXA Family Protect
    • BNP Paribas
    • Carrefour Banque
    • Cétélem
    • La Mutuelle Générale
    • LCL
    • MAIF
    • MMA
    • Sofinco-Finaref
    See all Close
  • Luxury

    • Adamence
    • Armani
    • Balenciaga
    • Baume & Mercier
    • Boucheron
    • IWC
    • Jaeger Le Coultre
    • Mont Blanc
    • Panerai
    • Piaget
    • Puig
    • Roger Dubuis
    • Saint Laurent
    • Van Cleef & Arpels
    • Vacheron Constantin
    See all Close
  • Media, Local & Entertainment

    • Badoo
    • Bouygues Immobilier
    • Bouygues Télécom Régie
    • Efficity
    • Fotolia
    • Google MEEL
    • La Fourchette
    • Le Monde
    • Ouest France
    • PagesJaunes
    • Quotatis
    • SeLogerNeuf.com
    • Smartbox
    • Solocal
    • Vivastreet
    See all Close
  • Retail

    • 3 Suisses
    • Darty
    • Delamaison
    • Lacoste
    • Maisons du Monde
    • Pimkie
    • Pixmania
    • Quelle
    • Vente-Privée
    See all Close
  • Healthcare, Energy & Government

    • Actiris
    • EDF
    • François Hollande 2012
    • Pfizer
    • Schneider Electric
    See all Close
  • Technology

    • Bouygues Télécom
    • Hewlett Packard
    • OVH
    • SFR
  • Travel

    • Accor
    • Air France
    • B&B Hôtels
    • Ibis
    • Mercure
    • Pierre & Vacances Adagio
    • Pierre & Vacances Village Club
    • Pullman Hôtels
    • Sofitel
    • Voyage-privé
    See all Close

About Us

About
fifty-five

We help advertisers leverage their data to increase business performance and adopt a smarter marketing approach. We provide services and software solutions to help them through project completion.

As data volumes are surging, our ability to process highly diverse formats and huge data sets has never grown so fast. Our habits are deeply transformed by what we call “Big Data”. Properly harnessed, the data deluge can mean greater efficiency and considerable time and cost savings.

55% of people entering a store will walk out having purchased something.

On the internet, this conversion rate falls to 2.1%

As estimated by Google and Kantar Media for French e-commerce in April 2013

fifty-five helps you collect and organise your data, to let you monitor and optimise the performance of your digital assets and acquire and retain customers more efficiently.
Read more about our solutions and services.

Innovative company

fifty-five is a certified “Jeune Entreprise Innovante” (Young Innovative Company) and is supported by OSEO, the French agency for Innovation and SME development. Together with 2,000 other carefully selected start-ups, fifty-five is a member of the Oseo Excellence network. We design solutions to meet marketers’ needs with powerful yet simple software: dashboard, data visualisation tools and data products.

Our milestones

  • fifty-five is
    officially launched

  • 10th employee

  • Member of Oseo Excellence and “Jeune Entreprise Innovante”

  • fifty-five starts doing media-buying

  • Google Analytics Premium launched in France, fifty-five is a certified partner

  • 55th employee

  • Our mining platform is launched,
    after 3 years of R&D

  • Our London office is open!

The team

Co-founded by former Google executives in 2010, fifty-five is the combination of four trades: software integration, consulting services, SaaS development and digital media-buying.
We provide innovative services and solutions to help advertisers develop smarter marketing approaches: optimise site and user experiences, improve acquisition strategy and enrich customer knowledge.

Marketing strategy, digital media-buying, tracking, web analytics, data mining, statistics and machine learning, data visualisation, engineering… Our team brings together a unique mix of complementary skills, all dedicated to improving your marketing.

Read more about the co-founders Back to the team

News & Events

Events

Close
  • Big Data Paris – 2015 edition

    Our CTO Jean-François Wassong and Data Scientist Khalid Mehl will present how we do "Data Processing for Data Products" at 55. Don't miss their talk on 10 March at 4.50 pm, in the Expert track! This year, the conference will be opened by French Minister of State for Digital Affairs Axelle Lemaire. Other remarkable keynote speakers include the founder of Hadoop, Doug Cutting. More information on the official website.
  • EBG conference: CRM meets media

    55 will host a conference in Paris on the convergence of CRM and media, together with Turn. Come and hear Marie-Laure Cassé, Digital Marketing Director at Voyages-SNCF.com and Bruce Hoang, Data Intelligence Projects Director at Orange share their stories. More information on the EBG's website.
  • EBG workshop: real-time marketing scenarios

    fifty-five will host a workshop in Paris with IBM on how Big data is making advanced real time marketing scenarios possible: how we can combine geolocalisation, mobile usage and content personalisation. More information on the EBG's website.
  • Jean Neltner at 01 Business Forum

    Don't miss on the event co-organised by Orange Business Services and BFM Business on "How to successfully transition to the digital era". Speakers include the CEOs of Orange and Uber, the founder of Blablacar, Google's VP for SEEMEA and more. Jean Neltner, MD and co-founder at 55 will speak with Murielle Caillau, Digital Director at Nuxe on how Big Data and Analytics are changing the face of business.
    More information on the event's website.
See event & press history

Pressroom

See event & press history

Follow fifty-five

Contact Us

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Tell us all

  • Site audience
    • < 250 000 Number of unique visitors / month
    • 250 000 - 500 000
    • 500 000 - 1M
    • 1M - 5M
    • 5M - 15M
    • > 15M
  • Industry sector
    • Banking, Insurance & Finance
    • Automotive
    • Cosmetics
    • Food
    • Luxury
    • Media, Local & Entertainment
    • Retail
    • Healthcare, Energy & Government
    • Technology
    • Travel
  • Web analytics solution used
    • Google Anaytics
    • Urchin
    • Omniture
    • Nedstat
    • Unica
    • Coremetrics
    • Weborama
    • AT Internet (XiTi)
    • Autre
    • Aucun
    • N/A
  • Enter "fifty-five" in figures:

Thank you for getting in touch with us. We will get back to you soon.