• with your keyboard
  • by clicking
  • by dragging
  • on your mobile or tablet


the data agency


The Internet generates titanic volumes of data: behavioural, commercial, advertising… Such data have become essential to understanding user needs and develop a smarter marketing approach. Yet, connected devices and communication channels are multiplying and changing so fast that harnessing the power of innumerable data streams has become an incredibly delicate task.

fifty-five helps you collect and organise your data, to let you monitor and optimise the performance of your digital assets and acquire and retain customers more efficiently.


Our customers

  • McDonalds's McDonalds's


  • Danone Danone


  • Air France Air France

    Air France

  • Se Loger Se Loger

    Se Loger

  • Axa Axa


  • Renault Nissan Renault Nissan

    Renault Nissan

  • Smzdm Smzdm


  • L'Oréal L'Oréal


  • Carrefour Carrefour


  • Google Google




  • Crédit Agricole Crédit Agricole

    Crédit Agricole

  • PSA Peugeot Citröen PSA Peugeot Citröen

    PSA Peugeot Citröen

  • Lacoste Lacoste


  • 3 Suisses 3 Suisses

    3 Suisses

  • Pages Jaunes Pages Jaunes

    Pages Jaunes

  • Ferrero Ferrero


  • Bouygues Bouygues


  • François Hollande 2012 François Hollande 2012

    François Hollande 2012

  • Le Crédit Lyonnais Le Crédit Lyonnais

    Le Crédit Lyonnais

  • Accor Accor


  • BNP Parisbas BNP Parisbas

    BNP Parisbas

  • Badoo Badoo


  • HP HP


  • Richemont Richemont




Download our case studies

B&B Hôtels | Mobile Mediabuy & Measurement
  • B&B Hôtels | Mobile Mediabuy & Measurement
  • Tooway | Facebook/SEA synergies
  • Mercure | Webtesting
  • Ferrero Kinder | Smart Survey
  • Ferrero | Cookie Consent
  • PagesJaunes
  • Air France
  • Lacoste
  • SeLoger.com
  • Vente-privée.com
  • Pimkie

How can we precisely measure the ROAS of mobile advertising campaigns?

Industry verticals

  • Automotive

    • Citroën
    • Dacia
    • Elite Auto
    • Oscaro
    • Peugeot
    • Renault
    See all Close
  • Cosmetics

    • Beauté-Privée
    • Biotherm
    • Clarisonic
    • Lancôme
    • L'Occitane en Provence
    • L'Oréal
    See all Close
  • Food

    • Bel
    • Danone
    • Ferrero
    • McDonald's
  • Banking, Insurance & Finance

    • AXA
    • AXA Family Protect
    • BNP Paribas
    • Carrefour Banque
    • Cétélem
    • La Mutuelle Générale
    • LCL
    • MAIF
    • MMA
    • Sofinco-Finaref
    See all Close
  • Luxury

    • Adamence
    • Armani
    • Balenciaga
    • Baume & Mercier
    • Boucheron
    • IWC
    • Jaeger Le Coultre
    • Mont Blanc
    • Panerai
    • Piaget
    • Puig
    • Roger Dubuis
    • Saint Laurent
    • Van Cleef & Arpels
    • Vacheron Constantin
    See all Close
  • Media, Local & Entertainment

    • Badoo
    • Bouygues Immobilier
    • Bouygues Télécom Régie
    • Efficity
    • Fotolia
    • Google MEEL
    • La Fourchette
    • Le Monde
    • Ouest France
    • PagesJaunes
    • Quotatis
    • SeLogerNeuf.com
    • Smartbox
    • Solocal
    • Vivastreet
    See all Close
  • Retail

    • 3 Suisses
    • Darty
    • Delamaison
    • Lacoste
    • Maisons du Monde
    • Pimkie
    • Pixmania
    • Quelle
    • Vente-Privée
    • SNZDM
    See all Close
  • Healthcare, Energy & Government

    • Actiris
    • EDF
    • François Hollande 2012
    • Pfizer
    • Schneider Electric
    See all Close
  • Technology

    • Bouygues Télécom
    • Hewlett Packard
    • OVH
    • SFR
  • Travel

    • Accor
    • Air France
    • B&B Hôtels
    • Ibis
    • Mercure
    • Pierre & Vacances Adagio
    • Pierre & Vacances Village Club
    • Pullman Hôtels
    • Sofitel
    • Voyage-privé
    See all Close

About Us


We help advertisers leverage their data to increase business performance and adopt a smarter marketing approach. We provide services and software solutions to help them through project completion.

As data volumes are surging, our ability to process highly diverse formats and huge data sets has never grown so fast. Our habits are deeply transformed by what we call “Big Data”. Properly harnessed, the data deluge can mean greater efficiency and considerable time and cost savings.

55% of people entering a store will walk out having purchased something.

On the internet, this conversion rate falls to 2.1%

As estimated by Google and Kantar Media for French e-commerce in April 2013

fifty-five helps you collect and organise your data, to let you monitor and optimise the performance of your digital assets and acquire and retain customers more efficiently.
Read more about our solutions and services.

Innovative company

fifty-five is a certified “Jeune Entreprise Innovante” (Young Innovative Company) and is supported by OSEO, the French agency for Innovation and SME development. Together with 2,000 other carefully selected start-ups, fifty-five is a member of the Oseo Excellence network. We design solutions to meet marketers’ needs with powerful yet simple software: dashboard, data visualisation tools and data products.

Our milestones

  • 55 is officially launched

  • 10th employee

  • Member of Bpifrance Excellence and “Young Innovative Company"

  • We start doing media-buying

  • Google Analytics Premium launched in France, we are a certified reseller

  • 55th employee

  • Our mining platform is launched,
    after 3 years of R&D

  • 55 UK is launched,
    we are in London!

  • 55 Hong-Kong is launched

  • 100th employee

  • We are the first Google Analytics Premium reseller in mainland China

  • 55 Data & Digital Strategy offer is launched

The team

Co-founded by former Google executives in 2010, fifty-five is the combination of four trades: software integration, consulting services, SaaS development and digital media-buying.
We provide innovative services and solutions to help advertisers develop smarter marketing approaches: optimise site and user experiences, improve acquisition strategy and enrich customer knowledge.

Marketing strategy, digital media-buying, tracking, web analytics, data mining, statistics and machine learning, data visualisation, engineering… Our team brings together a unique mix of complementary skills, all dedicated to improving your marketing.

Read more about the co-founders Back to the team
  • From 5 years working as a consultant, this bearded man has kept a sense of commitment, and a love for cufflinks. Paul fell in love with Digital Analytics just as he fell for board games in his childhood.

    Paul Senior Analytics Expert
  • Edouard worked at Fnac and Accor before joining us. Not only is he an FBS graduate, he was also trained in a gastronomic restaurant while studying Tourism, so he can help you select a good vintage wine!

    Edouard Senior Data Analyst
  • Laurent spent many years at Keyade before becoming Director of Search at KR Media. This kung-fu fighter and accomplished yogi joined fifty-five in 2011 to develop the Media offer.

    Laurent Senior Media Manager
  • This Scottish academic holds 2 M.A.s and co-wrote the first French user guide to Google Analytics. After leaving Google and a short stop at Keyade, he co-founded fifty-five.

    Alan Co-founder, Data Insights & Analytics Director
  • Geoffrey is an ESCP Europe graduate, and a very fine cook. After interning at L’Oréal, he ventured into entrepreneurship, before joining our consulting team to cook and serve your data on a silver platter.

    Geoffrey Data Analyst
  • An ESSEC graduate, Gaelle has worked for the big ones (Microsoft, Google) in Paris, London and Dublin, before landing a job at 55 and choosing to join the data crew.

    Gaëlle Data Analyst
  • Hippolyte started working at PayPal and in the start-up scene before joining fifty-five's Business Operations team. This HEC Paris graduate aims to bring the agency's soccer team to the top.

    Hippolyte Senior Business Operations Analyst
  • After graduating with a B.A. in Communication and HR in Morocco, Marwa set out to conquer the Eiffel Tower with an M.A. from INSEEC. Freshly graduated, she joined the fifty-five family in 2014.

    Marwa Senior Media Trading Specialist
  • After studying Digital Design, Damien started as a UI / UX designer. He then discovered web development and naturally ended up joining fifty-five as a front-end developer.

    Damien R&D Engineer
  • Audrey graduated from HEC Paris, started her career at Facebook Dublin, made a move to entrepreneurship before understanding that data was to rule her world – pretty surprising for a former Arts student.

    Audrey Data Project Lead
  • Holding a degree in Game Design & Programming, Arnaud started as a web dev in video games. Passionate about R&D and technical challenges, he's been thrilled to discover the world of data at 55.

    Arnaud Senior R&D Engineer
  • After spending some time in an advertising agency, Camille joined Google's sales then marketing teams. He is a graduate from Paris Dauphine, and he specialised in Digital Media.

    Camille Senior Data Analyst
  • After graduating from ESCP Europe, with majors in innovation and rowing, Alice first joined an advertising agency... and quickly landed at fifty-five, with the firm belief that it's all about data.

    Alice Senior Data Analyst
  • Freshly graduated from ESSEC, Enguerrand launched an ecommerce platform. Two years into his entrepreneurial adventure, he heard of us, and simultaneously joined our football and consulting teams.

    Enguerrand Senior Data Analyst
  • Ginette is from Venezuela, but Spanish is her only language. This polyglot holds an M.A. in Languages & European Management and lived in the U.S. & Germany before settling down with us at 55.

    Ginette Senior Media Trading Specialist
  • Telecoms, media, insurance... Marie-Adeline has worked as a consultant in a myriad of industries and organisations, from small NGOs to Capgemini. She graduated from Dauphine.

    Marie-Adeline Consulting Manager
  • Thibaud worked for almost 2 years at LVMH in New York before joining the fifty-five team. This EDHEC graduate is a seasoned traveller, and he cannot wait to explore your data.

    Thibaud Data Analyst
  • Antoine is an ISEP graduate. He started his career at Sopragroup, then went to IBM Business Consulting Services in the banking industry, in the CRM and BI departments.

    Antoine Senior Consulting Manager
  • A graduate from INTEC PARIS, Stéphanie has worked as an accountant for more than ten years in different industries, before jumping onboard the Big Data ship. She joined the 55 team in 2015 to keep track of our figures.

    Stéphanie Accounting Manager
  • Working at ADIT on business modelling missions, this HEC Paris & Telecom ParisTech alumnus gained an acute knowledge of e-retail, which he puts to good use as a data analyst at 55.

    Réda Data Quality Lead
  • After graduating from ESCP Europe, Léa started her career as a new biz consultant at Dentsu Aegis Network. Convinced that lolcats and data will define the future, she joined fifty-five.

    Léa Data Project Lead
  • Nicolas started at Vivendi Universal, before moving on to Photoways. A graduate from ESCP-Europe, he becomes Head of the YouTube & Display team at Google, before co-founding fifty-five.

    Nicolas Co-founder, Managing Director
  • After graduating from EDHEC and the London School of Economics, Samy worked as a Consultant at Deloitte. This basketball fan then joined 55 to bring his A-game to the data analysts' roster.

    Samy Senior Data Analyst
  • A HEC graduate, he cut his teeth at Arthur Andersen before working for AREVA and discovering Silicon Valley. Wanting to live the startup life in the heart of Paris, he joined the fifty-five adventure!

    Fabrice CFO
  • After graduating from Télécom Paristech, Louis worked for Klee Performance and conducted research into social networks for the French Ministry of Defence before joining us in early 2011.

    Louis Product Manager
  • Ian worked for 16 years in a technical web agency in Liverpool, England as both Trainer and then Digital Strategist. He likes making websites pay for themselves, just like fifty-five.

    Ian Analytics Expert
  • Graduating from Telecom Bretagne, Charlotte spent over 8 years in a consulting firm specialised in Telecom, Media & Internet. She joined fifty-five in 2014 to lead the Business Operations team.

    Charlotte Head of Business Operations
  • This young Savoyard graduate from IUT Technolac is passionate about the web and complex systems. Convinced that "Data is the New Oil", he used to work in a gas station.

    Cyril Tag Specialist
  • After 10 years in French equity sales at Deutsche Bank, Mathilde decided to downsize to smaller companies: Titouan Lamazou, Wincomparator, then finally she joined fifty-five as our super-hero.

    Mathilde Administrative & HR Senior Manager
  • After several jobs in Marketing, including one in Brazil where she learned Portuguese, Mathilde developed a passion for tech. Gaining a Masters in Web Marketing, she joined 55 as a Media Specialist.

    Mathilde Media Trading Specialist
  • A graduate from the University of Sydney, Kristina founded an eCommerce website before joining IBM where she discovered her passion for Big Data. Eager to learn more, she joined fifty-five.

    Kristina Senior Data Analyst
  • "After completing a master's degree in digital marketing, Zineb decided quite naturally to enter the digital world. This fitness practitioner joined the Trading Desk team with high levels of energy and motivation."

    Zineb Media Trading Specialist
  • During his 10+ years experience, Pierre held leadership positions in marketing, sales, and strategy at companies such Microsoft and Canal+. He is a Polytechnique and Telecom Paris graduate.

    Pierre Director, Consulting and Business Development
  • Soon to graduate from ENS Cachan in Applied Mathematics, Romain joined fifty-five to build predictive models, eat bananas, and play foosball.

    Romain Data Scientist
  • Robin left his cherished hometown of Toulouse to work at Rocket Internet in Brazil, before joining our consulting team. He has graduated from both HEC Paris and Law School, and he's a fearless swimmer.

    Robin Senior Data Analyst
  • After graduating from ESCP Europe, Sixtine started her career as a Product Manager in the US, where she discovered her passion for Digital Marketing. She left the Big Apple for Big Data and joined 55 in 2015.

    Sixtine Senior Data Analyst
  • Marie started working at PriceMinister, before joining the 55 team. She holds a Master in Eutrepreneurship from Skema Business School. Cool as a cucumber, she will take care of your campaigns over time.

    Marie Media Trading Specialist
  • An EM Lyon graduate, Jean-Baptiste started as a consultant for Accenture in Paris then NYC. A huge rugby fan, he broke the line to join fifty-five and the big data field in 2014.

    Jean-Baptiste Data Project Lead
  • Pei worked 5 years at Keyade as SEM & Training Manager before joining fifty-five. She holds a degree in French literature from Sun Yat-sen University (Guangzhou) and a Masters in Economics.

    Pei Senior Media Technologies Manager, SEM & Display
  • After graduating from ESCP-Europe, Camille entered the digital world at PSA. Always eager to learn more about consumers' online habits, she joined fifty-five's media team.

    Camille Data Project Lead
  • After working for five years in an advertising agency, Chloé secretly dreamed of joining the media wonderland. Joining 55 in 2015 has allowed her to nurture her two passions: the digital world and gifs.

    Chloé Media Trading Specialist
  • After several years working in the telecommunications sector, Sigbjørn joined fifty-five's R&D team to develop our real-time solutions, as well as to reinforce the bike team.

    Sigbjørn Technical Project Manager
  • Hugo graduated from EM Lyon and joined Google's Sales then Operations teams. We're not sure where he's the most qualified: digital media, wrestling, or quaint forgotten music hits?

    Hugo Media Technologies Director
  • After a few years in management control, Claire decided to join the world, the wide and the web: she started by creating a website on nomad travelling before joining 55 as a web developper.

    Claire Tag Specialist
  • Arnaud worked at Havas & Monster before joining Google as Director of Strategy & Operations for Southern Europe from 2005 to 2010. fifty-five is the #3 start-up he founded.

    Arnaud Co-founder, Managing Director
  • This technology veteran was around for the millenium’s first wave of tech startups, he even remembers using Netscape and Napster. He now puts all this experience to good use at fifty-five.

    Baptiste Technical Project Manager
  • Lycos, Infonie, Egg then Google, where he was Head of Strategic Partenerships for Southern Europe: the Internet has no secrets for Jean.

    Jean Co-founder, Managing Director
  • Mats has over 20 years experience in the Internet industry. After graduating from HEC Paris, he started out in marketing at L'Oréal. He was Google's Managing Director for Southern Europe from 2004 to 2010.

    Mats Co-founder, CEO
  • Julien is passionate about the web ecosystem; he joined 55 after working at Fnac. A fond traveler at heart, he will take special care of your international campaigns.

    Julien Media Trading Specialist
  • Gautier is an EDHEC graduate. He first started at Ernst&Young. Then his faith into web analytics led him to join fifty-five's consulting team.

    Gautier Senior Data Analyst
  • After graduating from the Beijing University of Technology, Meng completed his education at EFREI in Paris. He's been part of the Product team since 2010.

    Meng Senior R&D Engineer
  • This recreational skydiver took the deep dive into Big Data in New York. He graduated from Columbia University and Ecole des Mines then worked for Accor before joining fifty-five.

    Moulay Idriss CRM Project Lead
  • With multiple degrees from prestigious institutions (ENS Cachan, HEC Paris), this enthusiastic linguist started working at Google in Sydney before joining fifty-five in its early days.

    Lan Anh Marketing Lead
  • After graduating from ENSAM and ESSEC, Benoît spent over two years in Asia in strategy consulting and finance before coming back home to join our consulting team.

    Benoît Senior Data Analyst
  • After 5 years at Google, Serge co-wrote the 1st French book on Google Analytics and co-founded Wasabi Analytics. He joined fifty-five in 2010 and is now head of the data collection team.

    Serge Senior Data Insights Manager
  • Hichem started in strategy consulting at OC&C after graduating from Centrale Paris. Fond of diving, he took a leap and plunged into data in 2013.

    Hichem Data Project Lead
  • After working in marketing at LVMH, this HEC Paris graduate became obsessed with things digital, data and optimisation. An indefatigable world traveller, Elodie finally settled down in Paris and joined 55 adventure as a consultant.

    Elodie Data Analyst
  • This HEC Paris graduate cut his teeth working as an M&A analyst and in corporate finance in Dubai. At L'Oréal, Elie started in digital marketing, which led him to join 55's consulting teams.

    Elie Senior Data Analyst
  • Graduating with a degree in Brand Strategy, Morgan worked for ad and web agencies. He developed his passion for digital media from his experiences in Montreal and Shanghai before joining 55.

    Morgan Media Trading Specialist
  • Freshly graduated from ESSEC, Pauline spent a year in Market Research in Boston, where she became fond of data. Next thing, she was joining fifty-five’s consulting team.

    Pauline Data Analyst
  • From Autonomy to Verity, EDF to Google, Jeff's faith into the most exciting web technologies has never faltered. Today he leads our stellar cast of engineers in search for data of the purest quality.

    Jean-François Chief Technical Officer
  • Antoine used to work in advertising, but don't think that's where he started growing a beard. It all began when he switched to market finance. He switched back just in time, but kept the beard.

    Antoine Senior Data Analyst
  • Elsa developed her passion for digital after several years working in webmarketing. She managed to combine passion and work by joining 55. She holds a degree in foreign languages and an MBA in E-business.

    Elsa Media Trading Specialist
  • After 6 years spent at AT Internet, Marjorie joined fifty-five to improve her Web Analytics skills. A great horse rider, she will get your technical teams galloping.

    Marjorie Senior Analytics Expert
  • Igor holds a degree from the National University of Kharkiv and an M.S. in decision and statistical science. A talented piano player, he's also an analytics expert.

    Igor Analytics Expert
  • Following an internship at Mesagraph, Jérémy graduated from Cranfield University where he studied technical computing and distributed systems. He joined the R&D table football team at 55.

    Jérémy R&D Engineer
  • With degrees from ENSAM and Edinburgh University, this keen swimmer dived into his entrepreneurial adventures by founding Trustfer, before turning his attention to the vast digital oceans at fifty-five.

    Issam Senior Data Analyst
  • If you are passionate about the internet revolution, digital marketing and big data, if you are creative yet methodic, always eager to learn and build, take a look at our job openings!

    Sergei Have you got talent ? Join fifty-five
  • Antoine is a former economist graduated from HEC Paris and Polytechnique and a fiery French kick-boxing player. He started in digital agencies before reverting to his old obsessions with numbers at 55.

    Antoine Senior Data Analyst
  • Annabelle cut her teeth working at Proximity, MRM, and Isobar before becoming SVP at iProspect (Dentus Aegis Network). Originally from Chamonix, she'll move mountains for fifty-five.

    Annabelle Head of Media Programs
  • Zhibo, a computer science graduate from JILIN university, came to France to study multimedia at UFC. Now he's a JS integrator associate at 55 where he always finds someone to play basketball and DOTA.

    Zhibo Senior Tag Specialist
  • A former consultant for IBM in the retail banking sector, Kim joined fifty-five in the early years. Her background includes Advanced Computing at Imperial College and E-Business at HEC Business School.

    Kim Head of Consulting UK
  • After graduating from NEOMA, Camille started working abroad before joining our Trading Desk. She's into abstract painting, but when it comes to work, she's definitely driven by facts & figures.

    Camille Media Trading Specialist
  • A Graduate from Skema Business School, Joséphine worked at Canal+ and Orange before joining us. To make it short, she has 2 loves: badminton and data.

    Joséphine Data Analyst
  • Tiyab is a frontend and backend developer from West Africa. He loves thinking outside the box to innovate and build things from scratch, to solve all kinds of problems and create amazing stuff with technologies.

    Tiyab R&D Engineer
  • A talented guitar player who speaks 4 languages, Vasyl, holds an MS in I.T. from Kiev and a post-masters degree from Science Po Paris. And guess what, he's a nice guy.

    Vasyl Technical Project Manager
  • A graduate from Sciences-Po, Céline tries her hand at being a stretegic planner associate first, and an assistant advertising manager then. That jazz lover finally joins fifty-five in 2014, here is what really matters.

    Céline Senior Data Analyst
  • Don't ask why Milena would rather live in France than in her home country of Brazil. She holds a Master's Degree in International Management and worked in e-marketing before joining our trading desk in 2014.

    Milena Senior Media Trading Specialist
  • After coming to and fro across the Atlantic ocean working in digital marketing, Elsa came onboard our consulting team. She's a graduate from ESCP-Europe.

    Elsa Data Analyst
  • As a HEC graduate with a passion for cinema, Claire spent a year working in the Media & Entertainment industry, before specialising in managing new technologies.

    Claire Business Operations Analyst
  • Guillaume used to have 2 passions: web technology and innovation. After graduating from Supaéro, he joined fifty-five's consulting team to develop two new hobbies: analytics and foosball competitions.

    Guillaume Senior Data Analyst
  • After 5 years' experience at L'Oréal and LVMH, this former visual merchandising expert has found new challenges switching from physical to digital retail, and expanding from Asia to global markets.

    Xiaoyan Data Project Lead
  • An ESSEC graduate and a keen basketball player, Gwenn made a slam dunk when she came to work at 55. She warmed herself up working in marketing, first at an e-merchant and then at Nestlé.

    Gwenn Senior Data Analyst
  • After working in consulting and webmarketing, this INSEEC marketing graduate joined our media team in 2013.

    Kevin Senior Media Trading Specialist
  • With 20 years of marketing and digital leadership - making ads at BBH, building digital transformation at Razorfish... Rob loves fashion, farming and football and is leading a stylish squad of 55ers to victory in the UK.

    Rob Country Manager UK
  • A HEC Paris graduate, Lamiae started working in the financial sector before launching a Rocket Internet company in Morocco. Then the craving for digital continued and she joined us in 2013.

    Lamiae Data Project Lead
  • Cradled by technology from his early years, Adrien joined the Trading Desk team at 55 after a successful internship in Search. His passion, backpack roadtrips.

    Adrien Media Trading Specialist
  • After 8 years as marketing & BI manager at Delamaison, a French Home & Garden pure player, Ludovic joined fifty-five for a deep dive into his favorite subjects: e-commerce & big data.

    Ludovic Product Manager
  • After graduating from EDHEC, with stints in Sao Paulo, DC, and SF, Cédric settled down in Hong Kong in 2010. Creator of the local chapter of the Founder Institute, Cedric leads 55's journey in Asia. Zai Tien!

    Cédric Consulting Manager
  • Graduating from INSAT Tunis, Mohamed Ali joined 55 after demonstrating his skills during an internship. Despite his passion for soccer, he didn't make it past the 1/4 finals of our foosball world cup.

    Mohamed Ali Senior R&D Engineer
  • François Costa de Beauregard Program Manager

    After graduating from Sciences-Po Paris and Paris Dauphine University, François started working at L’Oréal before changing careers and joining Google where he was in charge of the retail accounts. He then put his expertise in SEM and web analytics to the service of Keyade and participated in the creation of Keymetrics, the agency branch specialized in web analytics and web testing.

  • Jean Neltner Managing Director, Business Development & Partnerships

    A true expert in online business development, Jean has worked in all sectors: finance, technology, CPG, B2B, etc. Before co-founding fifty-five, this EM Lyon Business School alumnus participated in the rapid growth of the Internet sector as Business Development Director at Lycos, Infonie and Egg. He then became Head of Strategic Partnerships for Southern Europe at Google, where he met his future partners.

  • Mats Carduner CEO

    Mats's journey online began in 1995: after working at L’Oréal in the Consumer Division, he joined Infonie, Havas Interactive Publishing, Monster, and then Google, where he was Managing Director for France & Southern Europe from 2004 to 2010. These busy years did not weaken his taste for entrepreneurship; in addition to fifty-five, this HEC Paris graduate also co-founded Coopt In, a social network later sold to Le Figaro group.

  • Arnaud Massonnie Managing Director, Engineering, Product & Operations

    Arnaud started working at Havas Interactive, the Vivendi group’s internet lab, before becoming Monster.com’s Marketing Director in France. He then developed De Agostini Atlas’s e-learning division. During these busy years, this tireless EDHEC Business School graduate also managed to found 2 start-ups, including a social network later sold to Le Figaro group. In 2005, he joined Google to be Head of Sales Operations for Southern Europe.

  • Nicolas Beauchesne Managing Director, Business Development & Staffing

    Over ten years in the Internet sector turned Nicolas into an expert in new ad formats and e-commerce. He started at Vivendi Universal after graduating from ESCP Europe, before becoming Deputy Executive Director at Photoways.com. He then joined Google, where he developed the Adwords program in the media and entertainment sector, before becoming Head of Media Solutions to coordinate the launch of the YouTube and Google Display program.

  • Alan Boydell Data Insights Director

    In his many years as Google Analytics Manager for Southern Europe, Alan became a well-recognized expert in web analytics and testing. This Scottish academic with two M.A.s to his name is the author of the blog “The Analytics Factor”, and co-wrote the first French user guide for Google Analytics (Pearson 2012). He left Google to found Keymetrics, Keyade’s branch specialized in web analytics and testing before co-founding fifty-five.

  • Antoine Denoix Program Manager

    After graduating from HEC Paris, Antoine started working in the insurance sector before joining the Entertainment company Pathé. He then became part of the YouTube and Display team at Google and wrote a book on affiliate programs: L’Affiliation : bâtir, administrer et réussir un programme efficace (Dunod 2010). Drawing on his consulting experience at fifty-five, he published a second book: Webanalyse, des données à l'action (Dunod 2013).

News & Events


  • Google Hashcode 2016, Paris

    Hashcode 2016 is a computer science competition organised by Google France. Teams have to solve a problem inspired by a real situation. fifty-five will be hosting a hub in their Paris office Place de l'Opéra!

    More information on Hashcode 2016.
  • IAB Conference : Mobile Trends

    IAB France is organising a meet-up on the topic of mobile advertising.
    Hugo Loriot (Media Technologies Director) will speak in during the round-table on drive-to-store strategy.
    More information
  • EBG Conference : “Implementing a DMP”

    Why should you implement a Data Management Platform in your company, and how can you do it successfully?
    The EBG (the #1 digital club in France) is organising a conference on this topic at the Intercontinental Paris Marceau. Pierre Harand (Director Consulting & Business Development) will animate the discussion with Axa, Ferrero, Air France, Le Figaro, and Turn.
    More information
  • Meetup Data for Good, Paris

    fifty-five is hosting the next Data for Good meetup, where data scientists and analysts will meet and network with social entrepreneurs and associations.

    More information on Data for Good.
See event & press history


See event & press history

Follow fifty-five


fifty-five is growing fast, come and join us!
If you’re passionate about the internet revolution, digital marketing and data, if you’re creative with a methodical mind, always eager to learn and build together, come and join us! Have a look at our openings below and get in touch.

fifty-five is hiring

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  • Type
    • Permanent
    • Internship
  • Function
    • Engineering, data science
    • Analytics, tracking
    • Consulting, marketing, operations
    • CRM, media
  • Location
    • Paris, FR
    • London, UK
    • Hong Kong, CN

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  • Enter "fifty-five" in figures:

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