About us

Discover the future
of data and technology

fifty-five was founded in 2010 by former Google executives who understood and anticipated the potential of data in brands’ marketing strategies. Our team has mastered a rare combination of consulting, technical skills and marketing understanding to offer high value data-based services to its clients. Headquartered in Paris, with deep European roots, we operate across 3 time zones from our 10 offices located in Paris, London, Geneva, Milan, Shanghai, Hong Kong, Shenzhen, Taipei, Singapore and New York.

fifty-five is made up of over 400 digital experts. Digital consultants, tracking and media specialists, engineers and data scientists all work in close collaboration to provide senior-level marketing consultancy and technical support to brands, in every type of industry, all around the world.

IT ALL STARTS HERE

The story behind fifty-five

Before entering the technical era we know today, did you know that 55% of customers entering a store would leave having purchased something? That’s substantially more than what we see today on e-commerce websites. The gap between brick-and-mortar and e-commerce success is exactly why we called ourselves fifty-five - all because of that key data point consistently observed across brands. Our mission is to help brands use digital assets to close this gap because digital is not in competition with brick-and-mortar boutiques. Rather, the magic happens when you leverage data to create synergies between the online & offline worlds to help your business grow.

PROUD TO BE PART OF

The Brandtech Group

We are a proud member of The Brandtech Group, which helps brands do their marketing better, faster and cheaper using the latest technology.

Learn more
Our key figures

fifty-five in numbers

2010
Creation date
400+
Employees
20+
Global Tech Partners
400+
Clients
10
Offices
Our values

Innovation

We believe that a brand’s ability to innovate is critical for them to excel in today’s multi-channel, connected world. And we believe innovation relies on 3 bedrocks: data, technology and creativity.

Our values

Empowerment

We believe that you should understand and control how data and technology (adtech and martech) are used to deliver personalized brand experiences.

Our values

Transparency

We believe data is an asset that you should have full ownership of, to be distributed across your organization and put into action in a transparent, actionable way.

Our values

Transparency

We believe data is an asset that you should have full ownership of, to be distributed across your organization and put into action in a transparent, actionable way.

Empowerment

We believe that you should understand and control how data and technology (adtech and martech) are used to deliver personalized brand experiences.

Innovation

We believe that a brand’s ability to innovate is critical for them to excel in today’s multi-channel, connected world. And we believe innovation relies on 3 bedrocks: data, technology and creativity.

Transparency

We believe data is an asset that you should have full ownership of, to be distributed across your organization and put into action in a transparent, actionable way.

Empowerment

We believe that you should understand and control how data and technology (adtech and martech) are used to deliver personalized brand experiences.

Innovation

We believe that a brand’s ability to innovate is critical for them to excel in today’s multi-channel, connected world. And we believe innovation relies on 3 bedrocks: data, technology and creativity.

leadership

They lead us to success

Alain Friedli
Alain Friedli

Alain Friedli

Paris
Ines Oumnia
Ines Oumnia

Ines Oumnia

Paris
Sharon Kalifa
Sharon Kalifa

Sharon Kalifa

Paris
Thiané Ciss
Thiané Ciss

Thiané Ciss

Geneva
Robin Clayton
Robin Clayton

Robin Clayton

New York
Richard Wheaton
Richard Wheaton

Richard Wheaton

London
Matthieu Nowak
Matthieu Nowak

Matthieu Nowak

Paris
Bruna Le Guen
Bruna Le Guen

Bruna Le Guen

Paris
Jean François Wassong
Jean François Wassong

Jean François Wassong

Paris
Cedric Delzenne
Cedric Delzenne

Cedric Delzenne

Hong Kong
Hélène Braunstein
Hélène Braunstein

Hélène Braunstein

Paris
Elise Gaboriau
Elise Gaboriau

Elise Gaboriau

Paris
Freddy Serbin
Freddy Serbin

Freddy Serbin

Paris
Emma Delaunay
Emma Delaunay

Emma Delaunay

New York
Sabrine Hamroun
Sabrine Hamroun

Sabrine Hamroun

Paris
Aurelie Lopez-Vicente
Aurelie Lopez-Vicente

Aurelie Lopez-Vicente

Paris
Cedric Bourlet
Cedric Bourlet

Cedric Bourlet

Paris
Mathilde Bauret
Mathilde Bauret

Mathilde Bauret

Paris
Yolene Ocloo
Yolene Ocloo

Yolene Ocloo

Tracking Specialist
Geneva
Nicolas Meunier
Nicolas Meunier

Nicolas Meunier

Paris
Pierre Harand
Pierre Harand

Pierre Harand

Paris
Soufiane Zarkane
Soufiane Zarkane

Soufiane Zarkane

Paris
Tech Partners

We partner with the leading technologies