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DMA: Google requires European advertisers to change their consent collection & sharing practices

DMA: Google requires European advertisers to change their consent collection & sharing practices

11/11/2024
l
7 mins
Alain Friedli
Navigating the Labyrinth: The 5 Main Challenges of Marketing Effectiveness in APAC's Fragmented Region

Navigating the Labyrinth: The 5 Main Challenges of Marketing Effectiveness in APAC's Fragmented Region

17/5/2024
l
5 mins
fifty-five
Granularity: a key to measure and optimize marketing effectiveness?

Granularity: a key to measure and optimize marketing effectiveness?

23/2/2024
l
8 mins
Mathieu Lepoutre
Monthly Brandtech Blend - September 2023

Monthly Brandtech Blend - September 2023

31/8/2023
l
5 mins
Margaux Montagner
Fad or Forever: Is Gen AI here to stay?

Fad or Forever: Is Gen AI here to stay?

30/8/2023
l
8 mins
Dustin Stewart
The Potential of Generative AI for Accelerated Business Transformation

The Potential of Generative AI for Accelerated Business Transformation

25/8/2023
l
6 mins
Margaux Montagner
Beyond the Black Box: Revolutionizing Performance Measurement with Next-Gen Marketing Mix Modeling

Beyond the Black Box: Revolutionizing Performance Measurement with Next-Gen Marketing Mix Modeling

7/8/2023
l
7 mins
fifty-five
Monthly Brandtech Blend – July 2023

Monthly Brandtech Blend – July 2023

4/7/2023
l
5 mins
Yasmine Toussaint
Monthly Brandtech Blend - June 2023

Monthly Brandtech Blend - June 2023

5/6/2023
l
5 mins
Yasmine Toussaint
Les actualités brandtech du mois – janvier 2024

Les actualités brandtech du mois – janvier 2024

10/1/2024
l
4 mins
Lamiaa Farhat
Les actualités brandtech du mois – décembre 2023

Les actualités brandtech du mois – décembre 2023

5/12/2023
l
3 mins
Lamiaa Farhat
Les actualités brandtech du mois – novembre 2023

Les actualités brandtech du mois – novembre 2023

3/11/2023
l
3 mins
Lamiaa Farhat
Les actualités brandtech du mois - octobre 2023

Les actualités brandtech du mois - octobre 2023

3/10/2023
l
5 mins
Lamiaa Farhat
L’intelligence artificielle générative est-elle là pour durer ?

L’intelligence artificielle générative est-elle là pour durer ?

3/10/2023
l
7 mins
Dustin Stewart
Les actualités brandtech du mois - septembre 2023

Les actualités brandtech du mois - septembre 2023

5/9/2023
l
5 mins
Lamiaa Farhat
Comment utiliser la data pour parfaire votre expérience client et améliorer votre fidélisation

Comment utiliser la data pour parfaire votre expérience client et améliorer votre fidélisation

30/8/2023
l
7 mins
fifty-five
De 0 à ChatGPT – Partie 4

De 0 à ChatGPT – Partie 4

31/7/2023
l
5 mins
Romain Warlop
De 0 à ChatGPT - Partie 3

De 0 à ChatGPT - Partie 3

21/7/2023
l
6 mins
Romain Warlop
如何利用精品店预约系统提供个性化的线下服务?(上)

如何利用精品店预约系统提供个性化的线下服务?(上)

30/8/2021
l
6 mins
Tiyab Konlambigue
如何利用精品店预约系统提供个性化的线下服务?(下)

如何利用精品店预约系统提供个性化的线下服务?(下)

30/8/2021
l
7 mins
Tiyab Konlambigue
关于Google Analytics 4,重点都在这里了

关于Google Analytics 4,重点都在这里了

30/6/2021
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5 mins
Ludovic Moulard
每月资讯汇总 —— 2020 年 9 月

每月资讯汇总 —— 2020 年 9 月

14/9/2020
l
4 mins
fifty-five
隐私沙盒:谷歌争取在两年内推出广告 cookies 替代方案

隐私沙盒:谷歌争取在两年内推出广告 cookies 替代方案

25/8/2020
l
5 mins
Romain Warlop
对营销技术生态系统而言,《加州消费者隐私法》意味着什么?

对营销技术生态系统而言,《加州消费者隐私法》意味着什么?

24/7/2020
l
5 mins
Nadia Bowen
每月资讯汇总 —— 2020 年 7 月

每月资讯汇总 —— 2020 年 7 月

15/7/2020
l
4 mins
fifty-five
每月资讯汇总 —— 2020 年 6 月

每月资讯汇总 —— 2020 年 6 月

9/6/2020
l
5 mins
fifty-five
每月资讯汇总 —— 2020 年 5 月

每月资讯汇总 —— 2020 年 5 月

15/5/2020
l
5 mins
fifty-five

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More than a blog, we’ve opened a Tea House - a place to sit back, relax, and share a moment of learning with us. With industry news, stimulating insights, and deep dives, our experts from all around the world are here to help you gain the knowledge you need to prepare your business for the future and embark on your digital transformation. So please take a little break from your daily routine, browse our library, and start a conversation with us!