fifty-five Tea House

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Spotlight

How Meridian enables enlightened decision-making in marketing strategy

“Supprimez ces cookies que je ne saurais voir”

穿越数据的迷宫：亚太地区市场营销效果的5大挑战

亚太地区拥有广阔的地理面积和多元的文化，为旨在部署多市场媒体效果的大型企业带来了一系列独特的挑战，例如建模归因或媒体组合建模（MMM）计划。该地区的碎片化不仅呈现在地理方面，还延伸到文化，经济和监管方面，这些都会影响媒体投资策略，进而影响到绩效衡量。本文将详细分析营销人员在亚太地区推广市场活动时所遇到的五大挑战，并为您提供对这一充满活力且复杂市场的深刻洞察。

IA durable : La formation comme levier de réduction de l’empreinte carbone de l'IA

Meridian favorise-t-il Google ?

Accessibilité numérique en France et en Europe : obligations légales et opportunités business

02 min

7/10/25

News & Insights

零售商在匿名化数字营销时代的取胜之道

无cookie和后隐私时代，Google广告应该怎么投？【U Talk】

谷歌广告效果差，这些落地页优化要点你做对了吗？

5分钟了解百度分析云如何助力品牌客流增长

Strategy Cognitive Science

The decision-making process: an overview – Part 3: Decision-making under risk

2/1/2024

05 mins

Sabrine Hamroun

Strategy Cognitive Science

The decision-making process: an overview – Part 2: Human decision-making: a rational process?

8/12/2023

05 mins

Sabrine Hamroun

Strategy Cognitive Science

The decision-making process: an overview – Part 1: Contextual impact and choice

16/11/2023

9 mins

Sabrine Hamroun

Cloud Services Privacy

How to achieve resilience, agility, and control over data with server-side tracking

29/10/2023

5 mins

Alain Friedli

News & Insights Press Review

Monthly Brandtech Blend - September 2023

31/8/2023

5 mins

Margaux Montagner

Cloud Services Generative AI

The Potential of Generative AI for Accelerated Business Transformation

25/8/2023

6 mins

fifty-five

News & Insights MMM

Beyond the Black Box: Revolutionizing Performance Measurement with Next-Gen Marketing Mix Modeling

7/8/2023

7 mins

fifty-five

News & Insights Press Review

Monthly Brandtech Blend – July 2023

4/7/2023

5 mins

Yasmine Toussaint

News & Insights Press Review

Monthly Brandtech Blend - June 2023

5/6/2023

5 mins

Yasmine Toussaint

Media Consulting Media Campaign

Automatisation des campagnes Google Ads : les annonceurs peuvent-ils encore garder le contrôle ?

28/7/2022

7 mins

Eve-Marine Medioni

News & Insights Press Review

Les actualités brandtech du mois - juillet 2022

7/7/2022

4 mins

Claire Dulac

News & Insights Press Review

Les actualités brandtech du mois - juin 2022

9/6/2022

4mins

Claire Dulac

News & Insights Carbon Footprint

[Etude] La donnée : un allié de taille pour contrer le réchauffement climatique !

20/4/2022

6 mins

fifty-five

Strategy Retail media

La donnée retail, nouvel eldorado pour les retailers et les marques ?

24/1/2022

7 mins

Tristan Lefloch

News & Insights Press Review

每月资讯汇总 —— 2020 年 4 月

7/4/2020

4 mins

fifty-five

News & Insights Privacy

数字广告作弊：如何识别无效流量并免受其害

1/4/2020

6 mins

Jasmine Jin

News & Insights CRM

Cookie 时代落幕后的受众策略

23/3/2020

5 mins

Hugo Loriot

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

Tea House, the latest data news, brewed by fifty-five

More than a blog, we’ve opened a Tea House - a place to sit back, relax, and share a moment of learning with us. With industry news, stimulating insights, and deep dives, our experts from all around the world are here to help you gain the knowledge you need to prepare your business for the future and embark on your digital transformation. So please take a little break from your daily routine, browse our library, and start a conversation with us!

Discover fifty-five

Contact

Welcome to‍Tea House

Spotlight

How Meridian enables enlightened decision-making in marketing strategy

“Supprimez ces cookies que je ne saurais voir”

穿越数据的迷宫： 亚太地区市场营销效果的5大挑战

從基礎到進階：GA4 與 GA 360 的差異與商業價值

Does Meridian Favor Google?

How Generative AI Is Impacting the Planet and What Marketers Can Do About It

Why organizational readiness should top your CDP agenda in 2025

Mastering iOS 14 SKAN: Mobile Attribution in the Privacy-First Era

Quand l’IA agentique réinvente le MMM

IA durable : La formation comme levier de réduction de l’empreinte carbone de l'IA

Meridian favorise-t-il Google ?

Accessibilité numérique en France et en Europe : obligations légales et opportunités business

零售商在匿名化数字营销时代的取胜之道

无cookie和后隐私时代，Google广告应该怎么投？【U Talk】

谷歌广告效果差，这些落地页优化要点你做对了吗？

5分钟了解百度分析云如何助力品牌客流增长

Read more

The decision-making process: an overview – Part 3: Decision-making under risk

The decision-making process: an overview – Part 2: Human decision-making: a rational process?

The decision-making process: an overview – Part 1: Contextual impact and choice

How to achieve resilience, agility, and control over data with server-side tracking

Monthly Brandtech Blend - September 2023

The Potential of Generative AI for Accelerated Business Transformation

Beyond the Black Box: Revolutionizing Performance Measurement with Next-Gen Marketing Mix Modeling

Monthly Brandtech Blend – July 2023

Monthly Brandtech Blend - June 2023

Automatisation des campagnes Google Ads : les annonceurs peuvent-ils encore garder le contrôle ?

Les actualités brandtech du mois - juillet 2022

Les actualités brandtech du mois - juin 2022

[Etude] La donnée : un allié de taille pour contrer le réchauffement climatique !

La donnée retail, nouvel eldorado pour les retailers et les marques ?

每月资讯汇总 —— 2020 年 4 月

数字广告作弊：如何识别无效流量并免受其害

Cookie 时代落幕后的受众策略

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

Thirsty for more expert insights? Subscribe to our monthly newsletter.

Tea House, the latest data news, brewed by fifty-five

Subscribe to our monthly newsletter Tea O’Clock!

Welcome to
‍Tea House

穿越数据的迷宫：亚太地区市场营销效果的5大挑战