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Spotlight

How Generative AI Is Impacting the Planet and What Marketers Can Do About It

Réduire l’impact environnemental de l’IA : rêve ou réalité ?

News & Insights

穿越数据的迷宫：亚太地区市场营销效果的5大挑战

亚太地区拥有广阔的地理面积和多元的文化，为旨在部署多市场媒体效果的大型企业带来了一系列独特的挑战，例如建模归因或媒体组合建模（MMM）计划。该地区的碎片化不仅呈现在地理方面，还延伸到文化，经济和监管方面，这些都会影响媒体投资策略，进而影响到绩效衡量。本文将详细分析营销人员在亚太地区推广市场活动时所遇到的五大挑战，并为您提供对这一充满活力且复杂市场的深刻洞察。

Media Consulting

Data Privacy in the US: What the Honda Decision Means for Marketers

U.S. Data Privacy Is Changing: What Marketers Need to Know

Why organizational readiness should top your CDP agenda in 2025

Customer Experience

Mastering iOS 14 SKAN: Mobile Attribution in the Privacy-First Era

Session Replay : une technologie puissante sous le regard attentif de la CNIL

Hôtellerie : l’IA au service de l’expérience client

Artificial Intelligence

Comment l’IA transforme les CDPs et l’automatisation marketing?

Customer Experience

CDP Composable vs CDP Traditionnelle : Que choisir ?

零售商在匿名化数字营销时代的取胜之道

无cookie和后隐私时代，Google广告应该怎么投？【U Talk】

Media Consulting

谷歌广告效果差，这些落地页优化要点你做对了吗？

Media Consulting

5分钟了解百度分析云如何助力品牌客流增长

Read more

The decision-making process: an overview - Part 4: Nudging: the mechanisms of influence

Strategy Cognitive Science

The decision-making process: an overview - Part 4: Nudging: the mechanisms of influence

10/1/2024

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5 mins

Sabrine Hamroun

The decision-making process: an overview – Part 3: Decision-making under risk

Strategy Cognitive Science

The decision-making process: an overview – Part 3: Decision-making under risk

2/1/2024

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05 mins

Sabrine Hamroun

The decision-making process: an overview – Part 2: Human decision-making: a rational process?

Strategy Cognitive Science

The decision-making process: an overview – Part 2: Human decision-making: a rational process?

8/12/2023

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05 mins

Sabrine Hamroun

The decision-making process: an overview – Part 1: Contextual impact and choice

Strategy Cognitive Science

The decision-making process: an overview – Part 1: Contextual impact and choice

16/11/2023

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9 mins

Sabrine Hamroun

How to achieve resilience, agility, and control over data with server-side tracking

Cloud Services Privacy

How to achieve resilience, agility, and control over data with server-side tracking

29/10/2023

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5 mins

Alain Friedli

Monthly Brandtech Blend - September 2023

News & Insights Press Review

Monthly Brandtech Blend - September 2023

31/8/2023

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5 mins

Margaux Montagner

Fad or Forever: Is Gen AI here to stay?

Cloud Services Generative AI

Fad or Forever: Is Gen AI here to stay?

30/8/2023

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8 mins

Dustin Stewart

The Potential of Generative AI for Accelerated Business Transformation

Cloud Services Generative AI

The Potential of Generative AI for Accelerated Business Transformation

25/8/2023

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6 mins

Margaux Montagner

Beyond the Black Box: Revolutionizing Performance Measurement with Next-Gen Marketing Mix Modeling

News & Insights MMM

Beyond the Black Box: Revolutionizing Performance Measurement with Next-Gen Marketing Mix Modeling

7/8/2023

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7 mins

fifty-five

Agent-Based Models (ABM): Définition, exemples, applications

Cloud Services MMM

Agent-Based Models (ABM): Définition, exemples, applications

28/11/2024

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04 min

Jarod Vanderlynden

Comment optimiser la mesure publicitaire post-DMA ?

Media Consulting Media Campaign

Comment optimiser la mesure publicitaire post-DMA ?

13/11/2024

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04 min

Déborah Caruge

Les actualités brandtech du mois - octobre 2024

News & Insights Press Review

Les actualités brandtech du mois - octobre 2024

8/10/2024

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02 min

Lamiaa Farhat

IA générative : exemples concrets du retail au luxe

Cloud Services Generative AI

IA générative : exemples concrets du retail au luxe

30/9/2024

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5 mins

fifty-five

Culture Data : comment instaurer un pilotage par la donnée ?

Strategy Data Transformation

Culture Data : comment instaurer un pilotage par la donnée ?

17/9/2024

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5 mins

Baptiste Oberthur

Les actualités brandtech du mois - septembre 2024

News & Insights Press Review

Les actualités brandtech du mois - septembre 2024

3/9/2024

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03 min

Lamiaa Farhat

Gouvernance IA : définition, enjeux et perspectives d’avenir

Cloud Services Generative AI

Gouvernance IA : définition, enjeux et perspectives d’avenir

2/9/2024

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5 mins

fifty-five

Intelligence artificielle générative VS IA traditionnelle

Cloud Services Generative AI

Intelligence artificielle générative VS IA traditionnelle

1/9/2024

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7 mins

Dustin Stewart

De la donnée à l'action - Partie 2 : comment réduire durablement vos émissions carbone ?

Carbon Footprint

De la donnée à l'action - Partie 2 : comment réduire durablement vos émissions carbone ?

6/8/2024

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03 min

Mathilda Moulins

如何利用精品店预约系统提供个性化的线下服务？（下）

Customer Experience Web analytics

如何利用精品店预约系统提供个性化的线下服务？（下）

30/8/2021

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7 mins

Tiyab Konlambigue

如何利用精品店预约系统提供个性化的线下服务？（上）

Customer Experience Media Campaign

如何利用精品店预约系统提供个性化的线下服务？（上）

30/8/2021

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6 mins

Tiyab Konlambigue

关于Google Analytics 4，重点都在这里了

Cloud Services Web analytics

关于Google Analytics 4，重点都在这里了

30/6/2021

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5 mins

Ludovic Moulard

每月资讯汇总 —— 2020 年 9 月

News & Insights AdTech

每月资讯汇总 —— 2020 年 9 月

14/9/2020

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4 mins

fifty-five

隐私沙盒：谷歌争取在两年内推出广告 cookies 替代方案

Media Consulting Privacy

隐私沙盒：谷歌争取在两年内推出广告 cookies 替代方案

25/8/2020

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5 mins

Romain Warlop

对营销技术生态系统而言，《加州消费者隐私法》意味着什么？

News & Insights AdTech

对营销技术生态系统而言，《加州消费者隐私法》意味着什么？

24/7/2020

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5 mins

Nadia Bowen

每月资讯汇总 —— 2020 年 7 月

News & Insights Press Review

每月资讯汇总 —— 2020 年 7 月

15/7/2020

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4 mins

fifty-five

每月资讯汇总 —— 2020 年 6 月

News & Insights Press Review

每月资讯汇总 —— 2020 年 6 月

9/6/2020

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5 mins

fifty-five

每月资讯汇总 —— 2020 年 5 月

News & Insights Press Review

每月资讯汇总 —— 2020 年 5 月

15/5/2020

l

5 mins

fifty-five

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

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Tea House, the latest data news, brewed by fifty-five

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