Welcome to
‍Tea House

Your marketing, branding and technology brew, by fifty-five's experts.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Spotlight

Generative AI's Environmental Impact: What Our Experts Learned

Generative AI drives massive electricity use and rising emissions. fifty-five’s experts explain why its impact is hard to measure and how to reduce it responsibly.

News & Insights

Carbon Footprint

Margaux Montagner

“Supprimez ces cookies que je ne saurais voir”

Pierre-Charles Lunel

穿越数据的迷宫：亚太地区市场营销效果的5大挑战

亚太地区拥有广阔的地理面积和多元的文化，为旨在部署多市场媒体效果的大型企业带来了一系列独特的挑战，例如建模归因或媒体组合建模（MMM）计划。该地区的碎片化不仅呈现在地理方面，还延伸到文化，经济和监管方面，这些都会影响媒体投资策略，进而影响到绩效衡量。本文将详细分析营销人员在亚太地区推广市场活动时所遇到的五大挑战，并为您提供对这一充满活力且复杂市场的深刻洞察。

Media Consulting

從基礎到進階：GA4 與 GA 360 的差異與商業價值

How Marketing Mix Modeling (MMM) Supports Smarter Media Investment Decisions

Media Consulting

How Meridian enables enlightened decision-making in marketing strategy

Media Consulting

Does Meridian Favor Google?

Media Consulting

How Generative AI Is Impacting the Planet and What Marketers Can Do About It

Quand l’IA agentique réinvente le MMM

Media Consulting

IA durable : La formation comme levier de réduction de l’empreinte carbone de l'IA

Carbon Footprint

News & Insights

Meridian favorise-t-il Google ?

News & Insights

Accessibilité numérique en France et en Europe : obligations légales et opportunités business

News & Insights

零售商在匿名化数字营销时代的取胜之道

无cookie和后隐私时代，Google广告应该怎么投？【U Talk】

Media Consulting

谷歌广告效果差，这些落地页优化要点你做对了吗？

Media Consulting

5分钟了解百度分析云如何助力品牌客流增长

Read more

fifty-five's Survey Reveals Key Insights on Data Governance and AI Adoption Challenges in Hong Kong

News & Insights Artificial Intelligence

fifty-five's Survey Reveals Key Insights on Data Governance and AI Adoption Challenges in Hong Kong

11/7/2024

l

5 mins

fifty-five

How to Pick a CDP?

Customer Experience Strategy

How to Pick a CDP?

26/6/2024

l

5 min

Aymen Ben Guirat

Navigating the Labyrinth: The 5 Main Challenges of Marketing Effectiveness in APAC's Fragmented Region

Media Consulting MMM

Navigating the Labyrinth: The 5 Main Challenges of Marketing Effectiveness in APAC's Fragmented Region

17/5/2024

l

5 mins

fifty-five

Data Science @fifty-five

Cloud Services Data science

Data Science @fifty-five

27/3/2024

l

4 mins

Why use reach and frequency instead of impressions in Marketing Mix Models?

Cloud Services MMM

Why use reach and frequency instead of impressions in Marketing Mix Models?

21/3/2024

l

4 mins

Romain Warlop

The decision-making process: an overview - Part 5. Cognitive science and Sustainability

Cloud Services Cognitive Science

The decision-making process: an overview - Part 5. Cognitive science and Sustainability

4/3/2024

l

7 mins

Sabrine Hamroun

Granularity: a key to measure and optimize marketing effectiveness?

Media Consulting MMM

Granularity: a key to measure and optimize marketing effectiveness?

23/2/2024

l

8 mins

Mathieu Lepoutre

Three tips for a successful data-driven business transformation

Cloud Services Data Transformation

Three tips for a successful data-driven business transformation

14/2/2024

l

8 mins

Christie Ray Harrison

Creative Analytics: Fueling Imagination with Insights

Media Consulting Strategy

Creative Analytics: Fueling Imagination with Insights

11/1/2024

l

7 mins

Margaux Montagner

Les actualités brandtech du mois - Juillet 2024

News & Insights Press Review

Les actualités brandtech du mois - Juillet 2024

17/7/2024

l

03 min

Lamiaa Farhat

Systèmes Multi-Agents: comment ça marche? Cas d'utilisation

Customer Experience Artificial Intelligence

Systèmes Multi-Agents: comment ça marche? Cas d'utilisation

1/7/2024

l

8 mins

Romain Warlop

Les différents types de Customer Data Platform (CDP)

Customer Experience Strategy

Les différents types de Customer Data Platform (CDP)

26/6/2024

l

5 min

Aymen Ben Guirat

De la donnée à l'action - Partie 1 : comment l'analyse carbone mène à la transformation interne ?

Strategy Carbon Footprint

De la donnée à l'action - Partie 1 : comment l'analyse carbone mène à la transformation interne ?

12/6/2024

l

6 mins

Mathilda Moulins

Session Replay : une technologie puissante sous le regard attentif de la CNIL

Cloud Services Privacy

Session Replay : une technologie puissante sous le regard attentif de la CNIL

28/4/2024

l

03 min

Philippe Kuhn

La conformité des applications mobiles, un nouvel enjeu majeur pour les annonceurs

Customer Experience Privacy

La conformité des applications mobiles, un nouvel enjeu majeur pour les annonceurs

26/4/2024

l

6 mins

Sharon Kalifa

Granularité : une des clés du succès de la mesure et l’optimisation de l’efficacité marketing ?

Media Consulting MMM

Granularité : une des clés du succès de la mesure et l’optimisation de l’efficacité marketing ?

23/2/2024

l

8 mins

Mathieu Lepoutre

Évolution de la GenIA dans le retail et retours d’expérience

Media Consulting Retail media

Évolution de la GenIA dans le retail et retours d’expérience

20/2/2024

l

5 mins

fifty-five

Comment migrer sa collecte de GA4 x GTM vers Piano Analytics ?

Comment migrer sa collecte de GA4 x GTM vers Piano Analytics ?

29/1/2024

l

7 mins

Sébastien Roberto

如何利用精品店预约系统提供个性化的线下服务？（下）

Customer Experience Web analytics

如何利用精品店预约系统提供个性化的线下服务？（下）

30/8/2021

l

7 mins

Tiyab Konlambigue

如何利用精品店预约系统提供个性化的线下服务？（上）

Customer Experience Media Campaign

如何利用精品店预约系统提供个性化的线下服务？（上）

30/8/2021

l

6 mins

Tiyab Konlambigue

关于Google Analytics 4，重点都在这里了

Cloud Services Web analytics

关于Google Analytics 4，重点都在这里了

30/6/2021

l

5 mins

Ludovic Moulard

每月资讯汇总 —— 2020 年 9 月

News & Insights AdTech

每月资讯汇总 —— 2020 年 9 月

14/9/2020

l

4 mins

fifty-five

隐私沙盒：谷歌争取在两年内推出广告 cookies 替代方案

Media Consulting Privacy

隐私沙盒：谷歌争取在两年内推出广告 cookies 替代方案

25/8/2020

l

5 mins

Romain Warlop

对营销技术生态系统而言，《加州消费者隐私法》意味着什么？

News & Insights AdTech

对营销技术生态系统而言，《加州消费者隐私法》意味着什么？

24/7/2020

l

5 mins

Nadia Bowen

每月资讯汇总 —— 2020 年 7 月

News & Insights Press Review

每月资讯汇总 —— 2020 年 7 月

15/7/2020

l

4 mins

fifty-five

每月资讯汇总 —— 2020 年 6 月

News & Insights Press Review

每月资讯汇总 —— 2020 年 6 月

9/6/2020

l

5 mins

fifty-five

每月资讯汇总 —— 2020 年 5 月

News & Insights Press Review

每月资讯汇总 —— 2020 年 5 月

15/5/2020

l

5 mins

fifty-five

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

Thirsty for more expert insights? Subscribe to our monthly newsletter.

Discover all the latest news, articles, webinar replays and fifty-five events in our monthly newsletter, Tea O'Clock.

Merci !

Votre demande d'abonnement a bien été prise en compte.

Oops! Something went wrong while submitting the form.

Tea House, the latest data news, brewed by fifty-five

More than a blog, we’ve opened a Tea House - a place to sit back, relax, and share a moment of learning with us. With industry news, stimulating insights, and deep dives, our experts from all around the world are here to help you gain the knowledge you need to prepare your business for the future and embark on your digital transformation. So please take a little break from your daily routine, browse our library, and start a conversation with us!

Discover fifty-five