fifty-five Tea House

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Spotlight

How Generative AI Is Impacting the Planet and What Marketers Can Do About It

Les actualités brandtech du mois - juin 2025

穿越数据的迷宫：亚太地区市场营销效果的5大挑战

亚太地区拥有广阔的地理面积和多元的文化，为旨在部署多市场媒体效果的大型企业带来了一系列独特的挑战，例如建模归因或媒体组合建模（MMM）计划。该地区的碎片化不仅呈现在地理方面，还延伸到文化，经济和监管方面，这些都会影响媒体投资策略，进而影响到绩效衡量。本文将详细分析营销人员在亚太地区推广市场活动时所遇到的五大挑战，并为您提供对这一充满活力且复杂市场的深刻洞察。

Why organizational readiness should top your CDP agenda in 2025

Mastering iOS 14 SKAN: Mobile Attribution in the Privacy-First Era

GenAI on the Richter Scale: The Impact of Brandtech x Google Event- The Year of Tectonic AI Disruption

11/2/25

News & Insights

The decision-making process: an overview - Part 5. Cognitive science and Sustainability

4/3/2024

7 mins

Sabrine Hamroun

Media Consulting MMM

Granularity: a key to measure and optimize marketing effectiveness?

23/2/2024

8 mins

Mathieu Lepoutre

Cloud Services Data Transformation

Three tips for a successful data-driven business transformation

14/2/2024

8 mins

Christie Ray Harrison

Media Consulting Strategy

Creative Analytics: Fueling Imagination with Insights

11/1/2024

7 mins

Margaux Montagner

Strategy Cognitive Science

The decision-making process: an overview - Part 4: Nudging: the mechanisms of influence

10/1/2024

5 mins

Sabrine Hamroun

Strategy Cognitive Science

The decision-making process: an overview – Part 3: Decision-making under risk

2/1/2024

05 mins

Sabrine Hamroun

Strategy Cognitive Science

The decision-making process: an overview – Part 2: Human decision-making: a rational process?

8/12/2023

05 mins

Sabrine Hamroun

Strategy Cognitive Science

The decision-making process: an overview – Part 1: Contextual impact and choice

16/11/2023

9 mins

Sabrine Hamroun

Cloud Services Privacy

How to achieve resilience, agility, and control over data with server-side tracking

29/10/2023

5 mins

Alain Friedli

Cloud Services Generative AI

De 0 à ChatGPT - Partie 1

3/7/2023

8 mins

Romain Warlop

Strategy AdTech

Les investissements en AdTech : des opportunités pour le private equity en 2023 ?

14/6/2023

05 mins

Jérôme Colin

News & Insights Press Review

Les actualités brandtech du mois - juin 2023

5/6/2023

5 mins

Lamiaa Farhat

News & Insights Strategy

#TechJobs - De Project Lead à Associate Director : l'évolution de mon métier chez fifty-five

1/6/2023

6 mins

Bruna Le Guen

Cloud Services MMM

L’internalisation des solutions de mesure et optimisation de l’efficacité marketing : Quelles solutions pour la décision marketing dans un contexte de forte incertitude ?

17/5/2023

7 mins

Arnaud Parent

News & Insights Press Review

Les actualités brandtech du mois - mai 2023

9/5/2023

5 mins

Lamiaa Farhat

News & Insights Press Review

Les actualités brandtech du mois - avril 2023

5/4/2023

5 mins

Lamiaa Farhat

News & Insights Press Review

Les actualités brandtech du mois – mars 2023

3/3/2023

5 mins

Claire Dulac

News & Insights Press Review

Les actualités brandtech du mois - février 2023

7/2/2023

5 mins

Lamiaa Farhat

News & Insights Press Review

每月资讯汇总 —— 2020 年 4 月

7/4/2020

4 mins

fifty-five

News & Insights Privacy

数字广告作弊：如何识别无效流量并免受其害

1/4/2020

6 mins

Jasmine Jin

News & Insights CRM

Cookie 时代落幕后的受众策略

23/3/2020

5 mins

Hugo Loriot

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

Tea House, the latest data news, brewed by fifty-five

More than a blog, we’ve opened a Tea House - a place to sit back, relax, and share a moment of learning with us. With industry news, stimulating insights, and deep dives, our experts from all around the world are here to help you gain the knowledge you need to prepare your business for the future and embark on your digital transformation. So please take a little break from your daily routine, browse our library, and start a conversation with us!

Discover fifty-five

Contact

Welcome to‍Tea House

Spotlight

How Generative AI Is Impacting the Planet and What Marketers Can Do About It

Les actualités brandtech du mois - juin 2025

穿越数据的迷宫： 亚太地区市场营销效果的5大挑战

Why organizational readiness should top your CDP agenda in 2025

Mastering iOS 14 SKAN: Mobile Attribution in the Privacy-First Era

GenAI on the Richter Scale: The Impact of Brandtech x Google Event- The Year of Tectonic AI Disruption

The Best GenAI Use Cases for 2024 and Beyond

Réduire l’impact environnemental de l’IA : rêve ou réalité ?

Session Replay : une technologie puissante sous le regard attentif de la CNIL

Hôtellerie : l’IA au service de l’expérience client

Comment l’IA transforme les CDPs et l’automatisation marketing?

零售商在匿名化数字营销时代的取胜之道

无cookie和后隐私时代，Google广告应该怎么投？【U Talk】

谷歌广告效果差，这些落地页优化要点你做对了吗？

5分钟了解百度分析云如何助力品牌客流增长

Read more

The decision-making process: an overview - Part 5. Cognitive science and Sustainability

Granularity: a key to measure and optimize marketing effectiveness?

Three tips for a successful data-driven business transformation

Creative Analytics: Fueling Imagination with Insights

The decision-making process: an overview - Part 4: Nudging: the mechanisms of influence

The decision-making process: an overview – Part 3: Decision-making under risk

The decision-making process: an overview – Part 2: Human decision-making: a rational process?

The decision-making process: an overview – Part 1: Contextual impact and choice

How to achieve resilience, agility, and control over data with server-side tracking

De 0 à ChatGPT - Partie 1

Les investissements en AdTech : des opportunités pour le private equity en 2023 ?

Les actualités brandtech du mois - juin 2023

#TechJobs - De Project Lead à Associate Director : l'évolution de mon métier chez fifty-five

L’internalisation des solutions de mesure et optimisation de l’efficacité marketing : Quelles solutions pour la décision marketing dans un contexte de forte incertitude ?

Les actualités brandtech du mois - mai 2023

Les actualités brandtech du mois - avril 2023

Les actualités brandtech du mois – mars 2023

Les actualités brandtech du mois - février 2023

每月资讯汇总 —— 2020 年 4 月

数字广告作弊：如何识别无效流量并免受其害

Cookie 时代落幕后的受众策略

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

Thirsty for more expert insights? Subscribe to our monthly newsletter.

Tea House, the latest data news, brewed by fifty-five

Subscribe to our monthly newsletter Tea O’Clock!

Welcome to
‍Tea House

穿越数据的迷宫：亚太地区市场营销效果的5大挑战