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Spotlight

Good Prompting for AI: A Practical Foundation for Business Performance

fifty-five's guide to good prompting, which enables you to embed AI into your workflows without risking clarity, accountability, or performance loss.

Artificial Intelligence

Margaux Montagner

Le good prompting : une base pratique pour une IA réellement performante

La méthode fifty-five du "good prompting", qui permet aux entreprises d'intégrer l'IA dans leurs processus sans sacrifier clarté, responsabilité ou performance.

Artificial Intelligence

Margaux Montagner

穿越数据的迷宫：亚太地区市场营销效果的5大挑战

亚太地区拥有广阔的地理面积和多元的文化，为旨在部署多市场媒体效果的大型企业带来了一系列独特的挑战，例如建模归因或媒体组合建模（MMM）计划。该地区的碎片化不仅呈现在地理方面，还延伸到文化，经济和监管方面，这些都会影响媒体投资策略，进而影响到绩效衡量。本文将详细分析营销人员在亚太地区推广市场活动时所遇到的五大挑战，并为您提供对这一充满活力且复杂市场的深刻洞察。

Media Consulting

從基礎到進階：GA4 與 GA 360 的差異與商業價值

The Digital Twin Model (DTM): fifty-five’s Next-Generation Marketing Mix Modeling Solution

Media Consulting

How Marketing Mix Modeling (MMM) Supports Smarter Media Investment Decisions

Media Consulting

How Meridian enables enlightened decision-making in marketing strategy

Media Consulting

Does Meridian Favor Google?

Media Consulting

Le Digital Twin Model (DTM) : la solution de Marketing Mix Modeling nouvelle génération de fifty-five

Media Consulting

“Supprimez ces cookies que je ne saurais voir”

Quand l’IA agentique réinvente le MMM

Media Consulting

IA durable : La formation comme levier de réduction de l’empreinte carbone de l'IA

Carbon Footprint

News & Insights

零售商在匿名化数字营销时代的取胜之道

无cookie和后隐私时代，Google广告应该怎么投？【U Talk】

Media Consulting

谷歌广告效果差，这些落地页优化要点你做对了吗？

Media Consulting

5分钟了解百度分析云如何助力品牌客流增长

Read more

Creative Analytics: Fueling Imagination with Insights

Media Consulting Strategy

Creative Analytics: Fueling Imagination with Insights

11/1/2024

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7 mins

Margaux Montagner

The decision-making process: an overview - Part 4: Nudging: the mechanisms of influence

Strategy Cognitive Science

The decision-making process: an overview - Part 4: Nudging: the mechanisms of influence

10/1/2024

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5 mins

Sabrine Hamroun

The decision-making process: an overview – Part 3: Decision-making under risk

Strategy Cognitive Science

The decision-making process: an overview – Part 3: Decision-making under risk

2/1/2024

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05 mins

Sabrine Hamroun

The decision-making process: an overview – Part 2: Human decision-making: a rational process?

Strategy Cognitive Science

The decision-making process: an overview – Part 2: Human decision-making: a rational process?

8/12/2023

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05 mins

Sabrine Hamroun

The decision-making process: an overview – Part 1: Contextual impact and choice

Strategy Cognitive Science

The decision-making process: an overview – Part 1: Contextual impact and choice

16/11/2023

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9 mins

Sabrine Hamroun

How to achieve resilience, agility, and control over data with server-side tracking

Cloud Services Privacy

How to achieve resilience, agility, and control over data with server-side tracking

29/10/2023

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5 mins

Alain Friedli

Monthly Brandtech Blend - September 2023

News & Insights Press Review

Monthly Brandtech Blend - September 2023

31/8/2023

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5 mins

Margaux Montagner

The Potential of Generative AI for Accelerated Business Transformation

Cloud Services Generative AI

The Potential of Generative AI for Accelerated Business Transformation

25/8/2023

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6 mins

fifty-five

Beyond the Black Box: Revolutionizing Performance Measurement with Next-Gen Marketing Mix Modeling

News & Insights MMM

Beyond the Black Box: Revolutionizing Performance Measurement with Next-Gen Marketing Mix Modeling

7/8/2023

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7 mins

fifty-five

Pourquoi les annonceurs doivent-ils plus que jamais repenser en profondeur leur stratégie marketing digital ?

Media Consulting Media Campaign

Pourquoi les annonceurs doivent-ils plus que jamais repenser en profondeur leur stratégie marketing digital ?

24/7/2024

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04 min

Matthieu Gilli

Les actualités brandtech du mois - Juillet 2024

News & Insights Press Review

Les actualités brandtech du mois - Juillet 2024

17/7/2024

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03 min

Lamiaa Farhat

Systèmes Multi-Agents: comment ça marche? Cas d'utilisation

Customer Experience Artificial Intelligence

Systèmes Multi-Agents: comment ça marche? Cas d'utilisation

1/7/2024

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8 mins

Romain Warlop

Les différents types de Customer Data Platform (CDP)

Customer Experience Strategy

Les différents types de Customer Data Platform (CDP)

26/6/2024

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5 min

Aymen Ben Guirat

De la donnée à l'action - Partie 1 : comment l'analyse carbone mène à la transformation interne ?

Strategy Carbon Footprint

De la donnée à l'action - Partie 1 : comment l'analyse carbone mène à la transformation interne ?

12/6/2024

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6 mins

Mathilda Moulins

Session Replay : une technologie puissante sous le regard attentif de la CNIL

Cloud Services Privacy

Session Replay : une technologie puissante sous le regard attentif de la CNIL

28/4/2024

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03 min

Philippe Kuhn

La conformité des applications mobiles, un nouvel enjeu majeur pour les annonceurs

Customer Experience Privacy

La conformité des applications mobiles, un nouvel enjeu majeur pour les annonceurs

26/4/2024

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6 mins

Sharon Kalifa

Granularité : une des clés du succès de la mesure et l’optimisation de l’efficacité marketing ?

Media Consulting MMM

Granularité : une des clés du succès de la mesure et l’optimisation de l’efficacité marketing ?

23/2/2024

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8 mins

Mathieu Lepoutre

Évolution de la GenIA dans le retail et retours d’expérience

Media Consulting Retail media

Évolution de la GenIA dans le retail et retours d’expérience

20/2/2024

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5 mins

fifty-five

如何利用精品店预约系统提供个性化的线下服务？（下）

Customer Experience Web analytics

如何利用精品店预约系统提供个性化的线下服务？（下）

30/8/2021

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7 mins

Tiyab Konlambigue

如何利用精品店预约系统提供个性化的线下服务？（上）

Customer Experience Media Campaign

如何利用精品店预约系统提供个性化的线下服务？（上）

30/8/2021

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6 mins

Tiyab Konlambigue

关于Google Analytics 4，重点都在这里了

Cloud Services Web analytics

关于Google Analytics 4，重点都在这里了

30/6/2021

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5 mins

Ludovic Moulard

每月资讯汇总 —— 2020 年 9 月

News & Insights AdTech

每月资讯汇总 —— 2020 年 9 月

14/9/2020

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4 mins

fifty-five

隐私沙盒：谷歌争取在两年内推出广告 cookies 替代方案

Media Consulting Privacy

隐私沙盒：谷歌争取在两年内推出广告 cookies 替代方案

25/8/2020

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5 mins

Romain Warlop

对营销技术生态系统而言，《加州消费者隐私法》意味着什么？

News & Insights AdTech

对营销技术生态系统而言，《加州消费者隐私法》意味着什么？

24/7/2020

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5 mins

Nadia Bowen

每月资讯汇总 —— 2020 年 7 月

News & Insights Press Review

每月资讯汇总 —— 2020 年 7 月

15/7/2020

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4 mins

fifty-five

每月资讯汇总 —— 2020 年 6 月

News & Insights Press Review

每月资讯汇总 —— 2020 年 6 月

9/6/2020

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5 mins

fifty-five

每月资讯汇总 —— 2020 年 5 月

News & Insights Press Review

每月资讯汇总 —— 2020 年 5 月

15/5/2020

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5 mins

fifty-five

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

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Tea House, the latest data news, brewed by fifty-five

More than a blog, we’ve opened a Tea House - a place to sit back, relax, and share a moment of learning with us. With industry news, stimulating insights, and deep dives, our experts from all around the world are here to help you gain the knowledge you need to prepare your business for the future and embark on your digital transformation. So please take a little break from your daily routine, browse our library, and start a conversation with us!

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