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Spotlight

The Secret Chemistry of Media: Why 1 + 1 Does Not Equal 2 in Modern Marketing

Why it’s easy for marketers to miss cross-channel cannibalization and how fifty-five’s Digital Twin MMM (DTM) can reveal the true interactions within your media mix.

Mathieu Lepoutre

Alchimie des médias : Pourquoi 1 + 1 ne fait pas 2 dans le marketing moderne

Pourquoi les marketeurs passent souvent à côté de la cannibalisation cross-canal, et comment le Digital Twin MMM (DTM) de fifty-five révèle les véritables interactions au sein de votre mix média

Mathieu Lepoutre

零售商在匿名化数字营销时代的取胜之道

即便出行限制逐渐放松、实体门店人流逐步回归，零售业的业务模式显然已发生极大的改变。许多大品牌商店已经永远关上了大门，即便是最晚采取行动的一批人也不得不转而迎接电商的时代。与此同时，线上寻找新顾客也变得越来越困难。谷歌已经宣布了转向发展以隐私优先的网络环境，加上一系列新推出的隐私保护条例，都意味着线上的消费者定向将面临巨大挑战。然而，全新的数字营销时代也为零售商带来了很大的机遇。零售商可以抓紧这一机遇，基于数据驱动开发全新的战略，来适应匿名化数字营销的新时代。

Richard Wheaton

GTM 2026 年架構演進：Google Tag 與 GTM 整合、效能優化與視覺化標記功能解析

近期有關注 Google Tag Manager (GTM) 的用戶，應該有注意到平台預告即將推出的更新。2026 年 5 月，Google 在 Google Marketing Live 年度大會前夕，正式確認了 GTM 與 Google Tag (Google 標記) 的底層整合更新。雖然相關優化功能預計將在今年內陸續發布，但之後在評估是否升級現有的容器（Container）之前，我們先來說明這項轉變對既有工作流程的實質影響與技術解析。

Digital Omnibus: Una rivoluzione per la privacy e l'IA in Europa?

Guillaume Tollet

Why US Marketers Need To Pay Attention to California’s CIPA Law

From SEO to GEO: Adapting Your Website for the AI Search Era

Artificial Intelligence

Beyond the Hype: How Agentic AI is Reshaping Marketing in 2026

How AI Agents Can Transform Conversion Rate Optimization (CRO)

Au-delà du buzz : Comment l'IA agentique redéfinit déjà le marketing

Artificial Intelligence

Tests d'incrémentalité : Comment mesurer l’impact du SEA grâce aux géo-expérimentations

Du SEO au GEO : Comment préparer votre site à l’arrivée des AI Overviews Introduction

Comment les agents IA transforment l'optimisation du taux de conversion (CRO)

无cookie和后隐私时代，Google广告应该怎么投？【U Talk】

5分钟了解百度分析云如何助力品牌客流增长

品牌应该如何正确运用数据驱动决策？

微信小程序监测：为什么要使用Google Analytics？

Il "Good Prompting" per l'IA: una base pratica per le performance aziendali

Artificial Intelligence

從成效分析走向預算規劃：GA4 跨管道預算工具深度解析

Google Tag Gateway是什麼？ 5分鐘快速解析品牌2026最新第一方追蹤量測方法

從基礎到進階：GA4 與 GA 360 的差異與商業價值

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The decision-making process: an overview – Part 3: Decision-making under risk

The decision-making process: an overview – Part 3: Decision-making under risk

2/1/2024

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05 mins

Sabrine Hamroun

The decision-making process: an overview – Part 2: Human decision-making: a rational process?

The decision-making process: an overview – Part 2: Human decision-making: a rational process?

8/12/2023

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05 mins

Sabrine Hamroun

The decision-making process: an overview – Part 1: Contextual impact and choice

The decision-making process: an overview – Part 1: Contextual impact and choice

16/11/2023

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9 mins

Sabrine Hamroun

How to achieve resilience, agility, and control over data with server-side tracking

How to achieve resilience, agility, and control over data with server-side tracking

29/10/2023

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5 mins

Alain Friedli

Monthly Brandtech Blend - September 2023

Monthly Brandtech Blend - September 2023

31/8/2023

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5 mins

Margaux Montagner

Fad or Forever: Is Gen AI here to stay?

Fad or Forever: Is Gen AI here to stay?

30/8/2023

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8 mins

Dustin Stewart

The Potential of Generative AI for Accelerated Business Transformation

The Potential of Generative AI for Accelerated Business Transformation

25/8/2023

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6 mins

fifty-five

Beyond the Black Box: Revolutionizing Performance Measurement with Next-Gen Marketing Mix Modeling

Beyond the Black Box: Revolutionizing Performance Measurement with Next-Gen Marketing Mix Modeling

7/8/2023

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7 mins

fifty-five

Monthly Brandtech Blend – July 2023

Monthly Brandtech Blend – July 2023

4/7/2023

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5 mins

Yasmine Toussaint

[Etude] La donnée : un allié de taille pour contrer le réchauffement climatique !

News & Insights Carbon Footprint

[Etude] La donnée : un allié de taille pour contrer le réchauffement climatique !

20/4/2022

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6 mins

fifty-five

La donnée retail, nouvel eldorado pour les retailers et les marques ?

Strategy Retail media

La donnée retail, nouvel eldorado pour les retailers et les marques ?

24/1/2022

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7 mins

Tristan Lefloch

穿越数据的迷宫：亚太地区市场营销效果的5大挑战

Media Consulting MMM

穿越数据的迷宫：亚太地区市场营销效果的5大挑战

11/7/2024

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5 mins

fifty-five

谷歌广告效果差，这些落地页优化要点你做对了吗？

Media Consulting Media Campaign

谷歌广告效果差，这些落地页优化要点你做对了吗？

16/6/2023

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7 mins

fifty-five

如何利用精品店预约系统提供个性化的线下服务？（下）

Customer Experience Web analytics

如何利用精品店预约系统提供个性化的线下服务？（下）

30/8/2021

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7 mins

Tiyab Konlambigue

如何利用精品店预约系统提供个性化的线下服务？（上）

Customer Experience Media Campaign

如何利用精品店预约系统提供个性化的线下服务？（上）

30/8/2021

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6 mins

Tiyab Konlambigue

关于Google Analytics 4，重点都在这里了

Cloud Services Web analytics

关于Google Analytics 4，重点都在这里了

30/6/2021

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5 mins

Ludovic Moulard

每月资讯汇总 —— 2020 年 9 月

News & Insights AdTech

每月资讯汇总 —— 2020 年 9 月

14/9/2020

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4 mins

fifty-five

隐私沙盒：谷歌争取在两年内推出广告 cookies 替代方案

Media Consulting Privacy

隐私沙盒：谷歌争取在两年内推出广告 cookies 替代方案

25/8/2020

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5 mins

Romain Warlop

对营销技术生态系统而言，《加州消费者隐私法》意味着什么？

News & Insights AdTech

对营销技术生态系统而言，《加州消费者隐私法》意味着什么？

24/7/2020

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5 mins

Nadia Bowen

每月资讯汇总 —— 2020 年 7 月

News & Insights Press Review

每月资讯汇总 —— 2020 年 7 月

15/7/2020

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4 mins

fifty-five

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Tea House, the latest data news, brewed by fifty-five

More than a blog, we’ve opened a Tea House - a place to sit back, relax, and share a moment of learning with us. With industry news, stimulating insights, and deep dives, our experts from all around the world are here to help you gain the knowledge you need to prepare your business for the future and embark on your digital transformation. So please take a little break from your daily routine, browse our library, and start a conversation with us!

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