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Spotlight

Generative AI's Environmental Impact: What Our Experts Learned

Generative AI drives massive electricity use and rising emissions. fifty-five’s experts explain why its impact is hard to measure and how to reduce it responsibly.

News & Insights
Carbon Footprint
4mn
18/12/25
Margaux Montagner

“Supprimez ces cookies que je ne saurais voir”

Privacy
2 min
10/11/25
Pierre-Charles Lunel

穿越数据的迷宫： 亚太地区市场营销效果的5大挑战

亚太地区拥有广阔的地理面积和多元的文化，为旨在部署多市场媒体效果的大型企业带来了一系列独特的挑战，例如建模归因或媒体组合建模 （MMM）计划。该地区的碎片化不仅呈现在地理方面，还延伸到文化，经济和监管方面，这些都会影响媒体投资策略，进而影响到绩效衡量。本文将详细分析营销人员在亚太地区推广市场活动时所遇到的五大挑战，并为您提供对这一充满活力且复杂市场的深刻洞察。

Media Consulting
MMM
5 mins
11/7/24
fifty-five

從基礎到進階：GA4 與 GA 360 的差異與商業價值

03 min
12/9/25
fifty-five

How Marketing Mix Modeling (MMM) Supports Smarter Media Investment Decisions

02 min
l
4/11/25
Strategy
Media Consulting

How Meridian enables enlightened decision-making in marketing strategy

06 min
l
17/10/25
Strategy
Media Consulting

Does Meridian Favor Google?

3 minutes
l
3/10/25
MMM
Media Consulting

How Generative AI Is Impacting the Planet and What Marketers Can Do About It

02 min
l
11/9/25
Generative AI
Cloud Services

Quand l’IA agentique réinvente le MMM

03
l
21/10/25
MMM
Media Consulting

IA durable : La formation comme levier de réduction de l’empreinte carbone de l'IA

4 minutes
l
7/10/25
Carbon Footprint
News & Insights

Meridian favorise-t-il Google ?

3 minutes
l
3/10/25
MMM
News & Insights

Accessibilité numérique en France et en Europe : obligations légales et opportunités business

02 min
l
7/10/25
News & Insights

零售商在匿名化数字营销时代的取胜之道

5 mins
l
5/2/24
Retail media
Strategy

无cookie和后隐私时代，Google广告应该怎么投？【U Talk】

7 mins
l
5/2/24
Media Campaign
Media Consulting

谷歌广告效果差，这些落地页优化要点你做对了吗？

7 mins
l
5/2/24
Media Campaign
Media Consulting

5分钟了解百度分析云如何助力品牌客流增长

7 mins
l
5/2/24
Web analytics
Strategy

Read more

Monthly brandtech blend - November 2025

Monthly brandtech blend - November 2025

4/11/2025
l
02 min
fifty-five
Monthly brandtech blend - October 2025
News & Insights

Monthly brandtech blend - October 2025

13/10/2025
l
02 min
fifty-five
The Crucial Role of Exploratory Data Analysis in MMM
Media ConsultingMMM

The Crucial Role of Exploratory Data Analysis in MMM

22/9/2025
l
03 min
Mathieu Lepoutre
Monthly brandtech blend - September 2025
News & InsightsPress Review

Monthly brandtech blend - September 2025

10/9/2025
l
02 min
Margaux Montagner
Everything You Need to Know About Meridian: Google’s Open-Source MMM for Marketing Mix Modeling
Cloud ServicesMMM

Everything You Need to Know About Meridian: Google’s Open-Source MMM for Marketing Mix Modeling

1/9/2025
l
3 minutes
fifty-five
GA4 Standard vs GA 360: What Enterprises Need to Know
News & InsightsGA4

GA4 Standard vs GA 360: What Enterprises Need to Know

1/9/2025
l
02 min
fifty-five
Monthly brandtech blend - July 2025
News & InsightsPress Review

Monthly brandtech blend - July 2025

9/7/2025
l
3 min
Margaux Montagner
AI Adoption and Data Governance Challenges in Hong Kong: What Does Our 2025 Survey Reveal?
Cloud ServicesArtificial Intelligence

AI Adoption and Data Governance Challenges in Hong Kong: What Does Our 2025 Survey Reveal?

23/6/2025
l
03 min
fifty-five
Monthly brandtech blend - June 2025
News & InsightsPress Review

Monthly brandtech blend - June 2025

12/6/2025
l
02 min
Margaux Montagner
Les actualités brandtech du mois - Juillet 2024
News & InsightsPress Review

Les actualités brandtech du mois - Juillet 2024

17/7/2024
l
03 min
Lamiaa Farhat
Systèmes Multi-Agents: comment ça marche? Cas d'utilisation
Customer ExperienceArtificial Intelligence

Systèmes Multi-Agents: comment ça marche? Cas d'utilisation

1/7/2024
l
8 mins
Romain Warlop
Les différents types de Customer Data Platform (CDP)
Customer ExperienceStrategy

Les différents types de Customer Data Platform (CDP)

26/6/2024
l
5 min
Aymen Ben Guirat
De la donnée à l'action - Partie 1 : comment l'analyse carbone mène à la transformation interne ?
StrategyCarbon Footprint

De la donnée à l'action - Partie 1 : comment l'analyse carbone mène à la transformation interne ?

12/6/2024
l
6 mins
Mathilda Moulins
Session Replay : une technologie puissante sous le regard attentif de la CNIL
Cloud ServicesPrivacy

Session Replay : une technologie puissante sous le regard attentif de la CNIL

28/4/2024
l
03 min
Philippe Kuhn
La conformité des applications mobiles, un nouvel enjeu majeur pour les annonceurs
Customer ExperiencePrivacy

La conformité des applications mobiles, un nouvel enjeu majeur pour les annonceurs

26/4/2024
l
6 mins
Sharon Kalifa
Granularité : une des clés du succès de la mesure et l’optimisation de l’efficacité marketing ?
Media ConsultingMMM

Granularité : une des clés du succès de la mesure et l’optimisation de l’efficacité marketing ?

23/2/2024
l
8 mins
Mathieu Lepoutre
Évolution de la GenIA dans le retail et retours d’expérience
Media ConsultingRetail media

Évolution de la GenIA dans le retail et retours d’expérience

20/2/2024
l
5 mins
fifty-five
Comment migrer sa collecte de GA4 x GTM vers Piano Analytics ?
StrategyGA4

Comment migrer sa collecte de GA4 x GTM vers Piano Analytics ?

29/1/2024
l
7 mins
Sébastien Roberto
每月资讯汇总 —— 2020 年 4 月
News & InsightsPress Review

每月资讯汇总 —— 2020 年 4 月

7/4/2020
l
4 mins
fifty-five
数字广告作弊：如何识别无效流量并免受其害
News & InsightsPrivacy

数字广告作弊：如何识别无效流量并免受其害

1/4/2020
l
6 mins
Jasmine Jin
Cookie 时代落幕后的受众策略
News & InsightsCRM

Cookie 时代落幕后的受众策略

23/3/2020
l
5 mins
Hugo Loriot

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

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More than a blog, we’ve opened a Tea House - a place to sit back, relax, and share a moment of learning with us. With industry news, stimulating insights, and deep dives, our experts from all around the world are here to help you gain the knowledge you need to prepare your business for the future and embark on your digital transformation. So please take a little break from your daily routine, browse our library, and start a conversation with us!

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