Privacy in Southeast Asia: A New Paradigm
Since the implementation of GDPR in 2018, Europe has emerged as a global leader in data privacy regulation, making it a seemingly European-centric issue. However, the topic is also becoming increasingly critical in Southeast Asia, which combines a rapidly growing digital market with groundbreaking technological evolutions and increasing consumer awareness. Indeed, Southeast Asian brands operating in the EU must abide by European legislation whenever they offer goods or services within the Union, making data privacy a pressing concern for governments, businesses, and individuals alike. For brands, a swift adaptation to this new paradigm is not just imperative; it also lays the groundwork for collecting data in a resilient and future-proof manner on a global scale.
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