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Spotlight

How Generative AI Is Impacting the Planet and What Marketers Can Do About It

Réduire l’impact environnemental de l’IA : rêve ou réalité ?

News & Insights

穿越数据的迷宫：亚太地区市场营销效果的5大挑战

亚太地区拥有广阔的地理面积和多元的文化，为旨在部署多市场媒体效果的大型企业带来了一系列独特的挑战，例如建模归因或媒体组合建模（MMM）计划。该地区的碎片化不仅呈现在地理方面，还延伸到文化，经济和监管方面，这些都会影响媒体投资策略，进而影响到绩效衡量。本文将详细分析营销人员在亚太地区推广市场活动时所遇到的五大挑战，并为您提供对这一充满活力且复杂市场的深刻洞察。

Media Consulting

Data Privacy in the US: What the Honda Decision Means for Marketers

U.S. Data Privacy Is Changing: What Marketers Need to Know

Why organizational readiness should top your CDP agenda in 2025

Customer Experience

Mastering iOS 14 SKAN: Mobile Attribution in the Privacy-First Era

Session Replay : une technologie puissante sous le regard attentif de la CNIL

Hôtellerie : l’IA au service de l’expérience client

Artificial Intelligence

Comment l’IA transforme les CDPs et l’automatisation marketing?

Customer Experience

CDP Composable vs CDP Traditionnelle : Que choisir ?

零售商在匿名化数字营销时代的取胜之道

无cookie和后隐私时代，Google广告应该怎么投？【U Talk】

Media Consulting

谷歌广告效果差，这些落地页优化要点你做对了吗？

Media Consulting

5分钟了解百度分析云如何助力品牌客流增长

Read more

How to Pick a CDP?

Customer Experience Strategy

How to Pick a CDP?

26/6/2024

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5 min

Aymen Ben Guirat

Navigating the Labyrinth: The 5 Main Challenges of Marketing Effectiveness in APAC's Fragmented Region

Media Consulting MMM

Navigating the Labyrinth: The 5 Main Challenges of Marketing Effectiveness in APAC's Fragmented Region

17/5/2024

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5 mins

fifty-five

Data Science @fifty-five

Cloud Services Data science

Data Science @fifty-five

27/3/2024

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4 mins

Why use reach and frequency instead of impressions in Marketing Mix Models?

Cloud Services MMM

Why use reach and frequency instead of impressions in Marketing Mix Models?

21/3/2024

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4 mins

Romain Warlop

The decision-making process: an overview - Part 5. Cognitive science and Sustainability

Cloud Services Cognitive Science

The decision-making process: an overview - Part 5. Cognitive science and Sustainability

4/3/2024

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7 mins

Sabrine Hamroun

Granularity: a key to measure and optimize marketing effectiveness?

Media Consulting MMM

Granularity: a key to measure and optimize marketing effectiveness?

23/2/2024

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8 mins

Mathieu Lepoutre

DMA: Google requires European advertisers to change their consent collection & sharing practices

Cloud Services Privacy

DMA: Google requires European advertisers to change their consent collection & sharing practices

15/2/2024

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7 mins

Alain Friedli

Three tips for a successful data-driven business transformation

Cloud Services Data Transformation

Three tips for a successful data-driven business transformation

14/2/2024

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8 mins

Christie Ray Harrison

Creative Analytics: Fueling Imagination with Insights

Media Consulting Strategy

Creative Analytics: Fueling Imagination with Insights

11/1/2024

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7 mins

Margaux Montagner

De 0 à ChatGPT – Partie 2

Cloud Services Generative AI

De 0 à ChatGPT – Partie 2

10/7/2023

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6 mins

Romain Warlop

Les actualités brandtech du mois - juillet 2023

News & Insights Press Review

Les actualités brandtech du mois - juillet 2023

4/7/2023

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5 mins

Lamiaa Farhat

De 0 à ChatGPT - Partie 1

Cloud Services Generative AI

De 0 à ChatGPT - Partie 1

3/7/2023

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8 mins

Romain Warlop

Les investissements en AdTech : des opportunités pour le private equity en 2023 ?

Strategy AdTech

Les investissements en AdTech : des opportunités pour le private equity en 2023 ?

14/6/2023

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05 mins

Jérôme Colin

Les actualités brandtech du mois - juin 2023

News & Insights Press Review

Les actualités brandtech du mois - juin 2023

5/6/2023

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5 mins

Lamiaa Farhat

#TechJobs - De Project Lead à Associate Director : l'évolution de mon métier chez fifty-five

News & Insights Strategy

#TechJobs - De Project Lead à Associate Director : l'évolution de mon métier chez fifty-five

1/6/2023

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6 mins

Bruna Le Guen

L’internalisation des solutions de mesure et optimisation de l’efficacité marketing : Quelles solutions pour la décision marketing dans un contexte de forte incertitude ?

Cloud Services MMM

L’internalisation des solutions de mesure et optimisation de l’efficacité marketing : Quelles solutions pour la décision marketing dans un contexte de forte incertitude ?

17/5/2023

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7 mins

Arnaud Parent

Les actualités brandtech du mois - mai 2023

News & Insights Press Review

Les actualités brandtech du mois - mai 2023

9/5/2023

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5 mins

Lamiaa Farhat

Les actualités brandtech du mois - avril 2023

News & Insights Press Review

Les actualités brandtech du mois - avril 2023

5/4/2023

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5 mins

Lamiaa Farhat

如何利用精品店预约系统提供个性化的线下服务？（下）

Customer Experience Web analytics

如何利用精品店预约系统提供个性化的线下服务？（下）

30/8/2021

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7 mins

Tiyab Konlambigue

如何利用精品店预约系统提供个性化的线下服务？（上）

Customer Experience Media Campaign

如何利用精品店预约系统提供个性化的线下服务？（上）

30/8/2021

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6 mins

Tiyab Konlambigue

关于Google Analytics 4，重点都在这里了

Cloud Services Web analytics

关于Google Analytics 4，重点都在这里了

30/6/2021

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5 mins

Ludovic Moulard

每月资讯汇总 —— 2020 年 9 月

News & Insights AdTech

每月资讯汇总 —— 2020 年 9 月

14/9/2020

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4 mins

fifty-five

隐私沙盒：谷歌争取在两年内推出广告 cookies 替代方案

Media Consulting Privacy

隐私沙盒：谷歌争取在两年内推出广告 cookies 替代方案

25/8/2020

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5 mins

Romain Warlop

对营销技术生态系统而言，《加州消费者隐私法》意味着什么？

News & Insights AdTech

对营销技术生态系统而言，《加州消费者隐私法》意味着什么？

24/7/2020

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5 mins

Nadia Bowen

每月资讯汇总 —— 2020 年 7 月

News & Insights Press Review

每月资讯汇总 —— 2020 年 7 月

15/7/2020

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4 mins

fifty-five

每月资讯汇总 —— 2020 年 6 月

News & Insights Press Review

每月资讯汇总 —— 2020 年 6 月

9/6/2020

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5 mins

fifty-five

每月资讯汇总 —— 2020 年 5 月

News & Insights Press Review

每月资讯汇总 —— 2020 年 5 月

15/5/2020

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5 mins

fifty-five

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

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Tea House, the latest data news, brewed by fifty-five

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