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Spotlight

GTM in 2026: The "Google Tag" Merger, Performance Boost, and Visual Tagging

Everything you need to know about the merger of GTM and Google Tag, which represents a fundamental reconstruction of how measurement is delivered on the web.

News & Insights

Comment les agents IA transforment l'optimisation du taux de conversion (CRO)

L'optimisation CRO classique n'est pas suffisamment rapide face au search génératif. Découvrez pourquoi l'orchestration d'Agents IA est devenue la meilleure voie pour industrialiser l'expérimentation et éliminer les silos de données.

Customer Experience

零售商在匿名化数字营销时代的取胜之道

即便出行限制逐渐放松、实体门店人流逐步回归，零售业的业务模式显然已发生极大的改变。许多大品牌商店已经永远关上了大门，即便是最晚采取行动的一批人也不得不转而迎接电商的时代。与此同时，线上寻找新顾客也变得越来越困难。谷歌已经宣布了转向发展以隐私优先的网络环境，加上一系列新推出的隐私保护条例，都意味着线上的消费者定向将面临巨大挑战。然而，全新的数字营销时代也为零售商带来了很大的机遇。零售商可以抓紧这一机遇，基于数据驱动开发全新的战略，来适应匿名化数字营销的新时代。

Richard Wheaton

從成效分析走向預算規劃：GA4 跨管道預算工具深度解析

How AI Agents Can Transform Conversion Rate Optimization (CRO)

Customer Experience

The LLM Shift: Why Branding Is Becoming a Competitive Advantage Again

News & Insights

Enhancing 1st-Party Analytics with GTG: The Key to Data Uplift

News & Insights

Digital Omnibus: A Privacy and AI Revolution for Europe?

Stratégie Média : Pourquoi l’ère des LLM replace le Branding au centre du jeu

News & Insights

Digital Omnibus : Vers une révolution de la Privacy et de l’IA en Europe ?

Pourquoi YouTube est essentiel à la notoriété de marque moderne

Media Consulting

Le good prompting : une base pratique pour une IA réellement performante

Artificial Intelligence

无cookie和后隐私时代，Google广告应该怎么投？【U Talk】

Media Consulting

5分钟了解百度分析云如何助力品牌客流增长

品牌应该如何正确运用数据驱动决策？

微信小程序监测：为什么要使用Google Analytics？

Read more

Dive deeper in your marketing strategy simulations with Agent Based Models

Cloud Services Data science

Dive deeper in your marketing strategy simulations with Agent Based Models

10/7/2024

l

02 min

Romain Warlop

Creating a feedback loop between incrementality tests and Marketing Mix Models with Agent Based Models

Cloud Services Data science

Creating a feedback loop between incrementality tests and Marketing Mix Models with Agent Based Models

10/7/2024

l

02 min

Romain Warlop

How to Pick a CDP?

Customer Experience Strategy

How to Pick a CDP?

26/6/2024

l

5 min

Aymen Ben Guirat

Real-Time Data Processing at Scale: How to ensure Data Integrity

Data Transformation

Real-Time Data Processing at Scale: How to ensure Data Integrity

18/6/2024

l

Albert De Watrigant

The Decision-making process: an overview - Part 6. Between human and artificial decision-making processes

The Decision-making process: an overview - Part 6. Between human and artificial decision-making processes

12/6/2024

l

8 mins

Sabrine Hamroun

Press Review - June 2024

News & Insights Press Review

Press Review - June 2024

12/6/2024

l

4 mins

Margaux Montagner

Data Break Podcast Recap: How is GenAI Shaping the Future?

Cloud Services Generative AI

Data Break Podcast Recap: How is GenAI Shaping the Future?

7/6/2024

l

4 mins

Robin Clayton

Navigating the Labyrinth: The 5 Main Challenges of Marketing Effectiveness in APAC's Fragmented Region

Media Consulting MMM

Navigating the Labyrinth: The 5 Main Challenges of Marketing Effectiveness in APAC's Fragmented Region

17/5/2024

l

5 mins

fifty-five

Press Review - May 2024

News & Insights Press Review

Press Review - May 2024

30/4/2024

l

5 mins

Margaux Montagner

Pixels de tracking : Décryptage des recommandations de la CNIL

News & Insights Privacy

Pixels de tracking : Décryptage des recommandations de la CNIL

19/5/2026

l

2mn

fifty-five

Data Pulse : les dernières tendances tech, data et IA

Data Pulse : les dernières tendances tech, data et IA

24/2/2026

l

02 min

fifty-five

MMM 2.0 et IA agentique : retours d’expérience concrets depuis Lille

Artificial Intelligence

MMM 2.0 et IA agentique : retours d’expérience concrets depuis Lille

4/2/2026

l

02 min

fifty-five

Mesurer, former, agir : l’IA frugale en action à PRODURABLE 2025

Mesurer, former, agir : l’IA frugale en action à PRODURABLE 2025

23/10/2025

l

03 min

fifty-five

Quand l’IA agentique réinvente le MMM

Media Consulting MMM

Quand l’IA agentique réinvente le MMM

21/10/2025

l

03

fifty-five

IA durable : La formation comme levier de réduction de l’empreinte carbone de l'IA

News & Insights Carbon Footprint

IA durable : La formation comme levier de réduction de l’empreinte carbone de l'IA

7/10/2025

l

4 minutes

fifty-five

Meridian favorise-t-il Google ?

News & Insights MMM

Meridian favorise-t-il Google ?

29/9/2025

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3 minutes

Mathieu Lepoutre

Accessibilité numérique en France et en Europe : obligations légales et opportunités business

News & Insights

Accessibilité numérique en France et en Europe : obligations légales et opportunités business

18/8/2025

l

02 min

fifty-five

Comprendre l'impact carbone de l'IA générative : notre guide pour un marketing plus durable

Carbon Footprint

Comprendre l'impact carbone de l'IA générative : notre guide pour un marketing plus durable

28/7/2025

l

03 min

fifty-five

穿越数据的迷宫：亚太地区市场营销效果的5大挑战

Media Consulting MMM

穿越数据的迷宫：亚太地区市场营销效果的5大挑战

11/7/2024

l

5 mins

fifty-five

谷歌广告效果差，这些落地页优化要点你做对了吗？

Media Consulting Media Campaign

谷歌广告效果差，这些落地页优化要点你做对了吗？

16/6/2023

l

7 mins

fifty-five

如何利用精品店预约系统提供个性化的线下服务？（下）

Customer Experience Web analytics

如何利用精品店预约系统提供个性化的线下服务？（下）

30/8/2021

l

7 mins

Tiyab Konlambigue

如何利用精品店预约系统提供个性化的线下服务？（上）

Customer Experience Media Campaign

如何利用精品店预约系统提供个性化的线下服务？（上）

30/8/2021

l

6 mins

Tiyab Konlambigue

关于Google Analytics 4，重点都在这里了

Cloud Services Web analytics

关于Google Analytics 4，重点都在这里了

30/6/2021

l

5 mins

Ludovic Moulard

每月资讯汇总 —— 2020 年 9 月

News & Insights AdTech

每月资讯汇总 —— 2020 年 9 月

14/9/2020

l

4 mins

fifty-five

隐私沙盒：谷歌争取在两年内推出广告 cookies 替代方案

Media Consulting Privacy

隐私沙盒：谷歌争取在两年内推出广告 cookies 替代方案

25/8/2020

l

5 mins

Romain Warlop

对营销技术生态系统而言，《加州消费者隐私法》意味着什么？

News & Insights AdTech

对营销技术生态系统而言，《加州消费者隐私法》意味着什么？

24/7/2020

l

5 mins

Nadia Bowen

每月资讯汇总 —— 2020 年 7 月

News & Insights Press Review

每月资讯汇总 —— 2020 年 7 月

15/7/2020

l

4 mins

fifty-five

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

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