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Spotlight

How Generative AI Is Impacting the Planet and What Marketers Can Do About It

Réduire l’impact environnemental de l’IA : rêve ou réalité ?

穿越数据的迷宫：亚太地区市场营销效果的5大挑战

亚太地区拥有广阔的地理面积和多元的文化，为旨在部署多市场媒体效果的大型企业带来了一系列独特的挑战，例如建模归因或媒体组合建模（MMM）计划。该地区的碎片化不仅呈现在地理方面，还延伸到文化，经济和监管方面，这些都会影响媒体投资策略，进而影响到绩效衡量。本文将详细分析营销人员在亚太地区推广市场活动时所遇到的五大挑战，并为您提供对这一充满活力且复杂市场的深刻洞察。

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Natalia Kolodinskaya

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Cloud Services MMM

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Mathieu Lepoutre

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Tea House, the latest data news, brewed by fifty-five

More than a blog, we’ve opened a Tea House - a place to sit back, relax, and share a moment of learning with us. With industry news, stimulating insights, and deep dives, our experts from all around the world are here to help you gain the knowledge you need to prepare your business for the future and embark on your digital transformation. So please take a little break from your daily routine, browse our library, and start a conversation with us!

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Spotlight

How Generative AI Is Impacting the Planet and What Marketers Can Do About It

Réduire l’impact environnemental de l’IA : rêve ou réalité ?

穿越数据的迷宫： 亚太地区市场营销效果的5大挑战

Data Privacy in the US: What the Honda Decision Means for Marketers

U.S. Data Privacy Is Changing: What Marketers Need to Know

Why organizational readiness should top your CDP agenda in 2025

Mastering iOS 14 SKAN: Mobile Attribution in the Privacy-First Era

Session Replay : une technologie puissante sous le regard attentif de la CNIL

Hôtellerie : l’IA au service de l’expérience client

Comment l’IA transforme les CDPs et l’automatisation marketing?

CDP Composable vs CDP Traditionnelle : Que choisir ?

零售商在匿名化数字营销时代的取胜之道

无cookie和后隐私时代，Google广告应该怎么投？【U Talk】

谷歌广告效果差，这些落地页优化要点你做对了吗？

5分钟了解百度分析云如何助力品牌客流增长

Read more

How to Pick a CDP?

Navigating the Labyrinth: The 5 Main Challenges of Marketing Effectiveness in APAC's Fragmented Region

Data Science @fifty-five

Why use reach and frequency instead of impressions in Marketing Mix Models?

The decision-making process: an overview - Part 5. Cognitive science and Sustainability

Granularity: a key to measure and optimize marketing effectiveness?

DMA: Google requires European advertisers to change their consent collection & sharing practices

Three tips for a successful data-driven business transformation

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Les actualités brandtech du mois - juin 2025

Les actualités brandtech du mois — Mai 2025

Comment les tests d'incrémentalité permettent de mesurer l'impact de votre marketing ?

Tout savoir sur Meridian, le nouveau MMM open source de Google

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Les actualités brandtech du mois - Mars 2025

Les actualités brandtech du mois - Janvier 2025

Les actualités brandtech du mois - Décembre 2024

Agent-Based Models (ABM): Définition, exemples, applications

每月资讯汇总 —— 2020 年 4 月

数字广告作弊：如何识别无效流量并免受其害

Cookie 时代落幕后的受众策略

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

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穿越数据的迷宫：亚太地区市场营销效果的5大挑战