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Spotlight

Digital Omnibus: A Privacy and AI Revolution for Europe?

Guillaume Tollet

Digital Omnibus : Vers une révolution de la Privacy et de l’IA en Europe ?

Guillaume Tollet

零售商在匿名化数字营销时代的取胜之道

即便出行限制逐渐放松、实体门店人流逐步回归，零售业的业务模式显然已发生极大的改变。许多大品牌商店已经永远关上了大门，即便是最晚采取行动的一批人也不得不转而迎接电商的时代。与此同时，线上寻找新顾客也变得越来越困难。谷歌已经宣布了转向发展以隐私优先的网络环境，加上一系列新推出的隐私保护条例，都意味着线上的消费者定向将面临巨大挑战。然而，全新的数字营销时代也为零售商带来了很大的机遇。零售商可以抓紧这一机遇，基于数据驱动开发全新的战略，来适应匿名化数字营销的新时代。

Richard Wheaton

Google Tag Gateway是什麼？ 5分鐘快速解析品牌2026最新第一方追蹤量測方法

在數位行銷實務中，許多品牌都曾遇過類似的情況：網站後台明明看得到訂單轉換發生，但在 Google Analytics 4 或 Google Ads 後台中，看到的轉換數字卻和實際結果存在落差。這並不一定代表追蹤完全失效，但當量測結果不夠完整或不夠穩定時，往往會進一步影響成效分析、預算配置，以及自動出價策略的判斷品質。而造成這類情況的原因，除了網站本身的追蹤設定與埋設方式之外，也可能和瀏覽器環境、隱私保護機制，或部分廣告阻擋工具對量測請求的影響有關。也因為如此，如何提升網站量測的穩定性，近年成為不少企業關注的重點。Google 推出的 Google Tag Gateway，也是在這樣的背景下，逐漸成為近期品牌企業評估轉換追蹤架構優化時會關注的重點。

Media Consulting

Data Privacy in the US: What GPC Is, Why It Matters, and What You Should Do About it

News & Insights

Welcome to the Viewing Economy: Why YouTube is the Epicenter of Modern Brand Awareness

Media Consulting

Good Prompting for AI: A Practical Foundation for Business Performance

Artificial Intelligence

The Digital Twin Model (DTM): fifty-five’s Next-Generation Marketing Mix Modeling Solution

Media Consulting

Pourquoi YouTube est essentiel à la notoriété de marque moderne

Media Consulting

Le good prompting : une base pratique pour une IA réellement performante

Artificial Intelligence

Le Challenge Renault IA : l’IA agentique en pratique

Artificial Intelligence

Customer Experience

Le Digital Twin Model (DTM) : la solution de Marketing Mix Modeling nouvelle génération de fifty-five

Media Consulting

无cookie和后隐私时代，Google广告应该怎么投？【U Talk】

Media Consulting

5分钟了解百度分析云如何助力品牌客流增长

品牌应该如何正确运用数据驱动决策？

微信小程序监测：为什么要使用Google Analytics？

Read more

LibSearch | Empowering Intranet using Generative AI and Retrieval Augmented Generation

Cloud Services Data science

LibSearch | Empowering Intranet using Generative AI and Retrieval Augmented Generation

28/3/2024

l

4 mins

Bastien Chappis

How to accurately model Search Engine in MMM with Agent-Based Models

Cloud Services Data science

How to accurately model Search Engine in MMM with Agent-Based Models

28/3/2024

l

4 mins

Romain Warlop

Data Science @fifty-five

Cloud Services Data science

Data Science @fifty-five

27/3/2024

l

4 mins

Why use reach and frequency instead of impressions in Marketing Mix Models?

Cloud Services MMM

Why use reach and frequency instead of impressions in Marketing Mix Models?

21/3/2024

l

4 mins

Romain Warlop

Mastering iOS 14 SKAN: Mobile Attribution in the Privacy-First Era

Cloud Services Privacy

Mastering iOS 14 SKAN: Mobile Attribution in the Privacy-First Era

18/3/2024

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04 min

fifty-five

Press Review - March 2024

News & Insights Press Review

Press Review - March 2024

13/3/2024

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4 mins

Yasmine Toussaint

The decision-making process: an overview - Part 5. Cognitive science and Sustainability

Cloud Services Cognitive Science

The decision-making process: an overview - Part 5. Cognitive science and Sustainability

4/3/2024

l

7 mins

Sabrine Hamroun

Granularity: a key to measure and optimize marketing effectiveness?

Media Consulting MMM

Granularity: a key to measure and optimize marketing effectiveness?

23/2/2024

l

8 mins

Mathieu Lepoutre

DMA: Google requires European advertisers to change their consent collection & sharing practices

Cloud Services Privacy

DMA: Google requires European advertisers to change their consent collection & sharing practices

15/2/2024

l

7 mins

Alain Friedli

Sommet pour l’action sur l’IA 2025 : bilan et perspectives

News & Insights Artificial Intelligence

Sommet pour l’action sur l’IA 2025 : bilan et perspectives

18/3/2025

l

04 min

Margaux Montagner

Les actualités brandtech du mois - Mars 2025

News & Insights Press Review

Les actualités brandtech du mois - Mars 2025

13/3/2025

l

02 min

Lamiaa Farhat

Les actualités brandtech du mois - Janvier 2025

News & Insights Press Review

Les actualités brandtech du mois - Janvier 2025

8/1/2025

l

02 min

Lamiaa Farhat

Les actualités brandtech du mois - Décembre 2024

News & Insights Press Review

Les actualités brandtech du mois - Décembre 2024

11/12/2024

l

02 min

Lamiaa Farhat

Exemples pratiques d’usage de l’IA en entreprise

News & Insights Artificial Intelligence

Exemples pratiques d’usage de l’IA en entreprise

29/11/2024

l

4 mins

Nadia Hapko

Agent-Based Models (ABM): Définition, exemples, applications

Cloud Services MMM

Agent-Based Models (ABM): Définition, exemples, applications

28/11/2024

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04 min

Jarod Vanderlynden

Comment l’IA transforme les CDPs et l’automatisation marketing?

Customer Experience CDP

Comment l’IA transforme les CDPs et l’automatisation marketing?

18/11/2024

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05 min

Philippe Kuhn

Comment optimiser la mesure publicitaire post-DMA ?

Media Consulting Media Campaign

Comment optimiser la mesure publicitaire post-DMA ?

13/11/2024

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04 min

Déborah Caruge

CDP Composable vs CDP Traditionnelle : Que choisir ?

Cloud Services CDP

CDP Composable vs CDP Traditionnelle : Que choisir ?

5/11/2024

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6 mins

Philippe Kuhn

穿越数据的迷宫：亚太地区市场营销效果的5大挑战

Media Consulting MMM

穿越数据的迷宫：亚太地区市场营销效果的5大挑战

11/7/2024

l

5 mins

fifty-five

谷歌广告效果差，这些落地页优化要点你做对了吗？

Media Consulting Media Campaign

谷歌广告效果差，这些落地页优化要点你做对了吗？

16/6/2023

l

7 mins

fifty-five

如何利用精品店预约系统提供个性化的线下服务？（下）

Customer Experience Web analytics

如何利用精品店预约系统提供个性化的线下服务？（下）

30/8/2021

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7 mins

Tiyab Konlambigue

如何利用精品店预约系统提供个性化的线下服务？（上）

Customer Experience Media Campaign

如何利用精品店预约系统提供个性化的线下服务？（上）

30/8/2021

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6 mins

Tiyab Konlambigue

关于Google Analytics 4，重点都在这里了

Cloud Services Web analytics

关于Google Analytics 4，重点都在这里了

30/6/2021

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5 mins

Ludovic Moulard

每月资讯汇总 —— 2020 年 9 月

News & Insights AdTech

每月资讯汇总 —— 2020 年 9 月

14/9/2020

l

4 mins

fifty-five

隐私沙盒：谷歌争取在两年内推出广告 cookies 替代方案

Media Consulting Privacy

隐私沙盒：谷歌争取在两年内推出广告 cookies 替代方案

25/8/2020

l

5 mins

Romain Warlop

对营销技术生态系统而言，《加州消费者隐私法》意味着什么？

News & Insights AdTech

对营销技术生态系统而言，《加州消费者隐私法》意味着什么？

24/7/2020

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5 mins

Nadia Bowen

每月资讯汇总 —— 2020 年 7 月

News & Insights Press Review

每月资讯汇总 —— 2020 年 7 月

15/7/2020

l

4 mins

fifty-five

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

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