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Spotlight

GTM in 2026: The "Google Tag" Merger, Performance Boost, and Visual Tagging

Everything you need to know about the merger of GTM and Google Tag, which represents a fundamental reconstruction of how measurement is delivered on the web.

News & Insights
Web analytics
2 min
10/6/26
Tailong Wang

Du SEO au GEO : Comment préparer votre site à l’arrivée des AI Overviews Introduction

2 min
2/7/26
Pei Zhang

零售商在匿名化数字营销时代的取胜之道

即便出行限制逐渐放松、实体门店人流逐步回归，零售业的业务模式显然已发生极大的改变。许多大品牌商店已经永远关上了大门，即便是最晚采取行动的一批人也不得不转而迎接电商的时代。与此同时，线上寻找新顾客也变得越来越困难。谷歌已经宣布了转向发展以隐私优先的网络环境，加上一系列新推出的隐私保护条例，都意味着线上的消费者定向将面临巨大挑战。 然而，全新的数字营销时代也为零售商带来了很大的机遇。零售商可以抓紧这一机遇，基于数据驱动开发全新的战略，来适应匿名化数字营销的新时代。

Strategy
Retail media
5 mins
5/2/24
Richard Wheaton

從成效分析走向預算規劃：GA4 跨管道預算工具深度解析

AdTech
24/4/26

Digital Omnibus: Una rivoluzione per la privacy e l'IA in Europa?

02 min
19/6/26
Guillaume Tollet

How AI Agents Can Transform Conversion Rate Optimization (CRO)

4 min
l
5/6/26
CRO
Customer Experience

The LLM Shift: Why Branding Is Becoming a Competitive Advantage Again

5mn
l
18/5/26
Generative AI
News & Insights

Enhancing 1st-Party Analytics with GTG: The Key to Data Uplift

3mn
l
19/5/26
Big Data
News & Insights

Digital Omnibus: A Privacy and AI Revolution for Europe?

02 min
l
18/5/26
Privacy

Comment les agents IA transforment l'optimisation du taux de conversion (CRO)

4 min
l
5/6/26
CRO
Customer Experience

Stratégie Média : Pourquoi l’ère des LLM replace le Branding au centre du jeu

5mn
l
18/5/26
Generative AI
News & Insights

Digital Omnibus : Vers une révolution de la Privacy et de l’IA en Europe ?

02 min
l
18/5/26

Pourquoi YouTube est essentiel à la notoriété de marque moderne

3mn
l
30/4/26
Media Campaign
Media Consulting

无cookie和后隐私时代，Google广告应该怎么投？【U Talk】

7 mins
l
5/2/24
Media Campaign
Media Consulting

5分钟了解百度分析云如何助力品牌客流增长

7 mins
l
5/2/24
Web analytics
Strategy

品牌应该如何正确运用数据驱动决策？

4 mins
l
5/2/24
Privacy
Strategy

微信小程序监测：为什么要使用Google Analytics？

5 mins
l
5/2/24
Privacy
Strategy

Il "Good Prompting" per l'IA: una base pratica per le performance aziendali

03 min
l
19/6/26
Artificial Intelligence

Read more

Email Tracking Under Scrutiny in France: Understanding the CNIL’s 2026 Recommendations
News & InsightsPrivacy

Email Tracking Under Scrutiny in France: Understanding the CNIL’s 2026 Recommendations

19/5/2026
l
2mn
fifty-five
Data Pulse: Your monthly Insights on Tech, Data & AI

Data Pulse: Your monthly Insights on Tech, Data & AI

19/3/2026
l
02 min
fifty-five
Data Pulse: Your monthly Insights on Tech, Data & AI

Data Pulse: Your monthly Insights on Tech, Data & AI

24/2/2026
l
02 min
fifty-five
How Marketing Mix Modeling (MMM) Supports Smarter Media Investment Decisions
Media ConsultingStrategy

How Marketing Mix Modeling (MMM) Supports Smarter Media Investment Decisions

4/11/2025
l
02 min
Elias Mourdi
How Meridian Enables Enlightened Decision-Making in Marketing Strategy
Media ConsultingStrategy

How Meridian Enables Enlightened Decision-Making in Marketing Strategy

14/10/2025
l
06 min
Elias Mourdi
Does Meridian Favor Google?
Media ConsultingMMM

Does Meridian Favor Google?

2/10/2025
l
3 minutes
Mathieu Lepoutre
The Crucial Role of Exploratory Data Analysis in MMM
Media ConsultingMMM

The Crucial Role of Exploratory Data Analysis in MMM

22/9/2025
l
03 min
Mathieu Lepoutre
Everything You Need to Know About Meridian: Google’s Open-Source MMM for Marketing Mix Modeling
Cloud ServicesMMM

Everything You Need to Know About Meridian: Google’s Open-Source MMM for Marketing Mix Modeling

1/9/2025
l
3 minutes
fifty-five
GA4 Standard vs GA 360: What Enterprises Need to Know
News & InsightsGA4

GA4 Standard vs GA 360: What Enterprises Need to Know

1/9/2025
l
02 min
fifty-five
Les actualités brandtech du mois - juin 2023
News & InsightsPress Review

Les actualités brandtech du mois - juin 2023

5/6/2023
l
5 mins
Lamiaa Farhat
#TechJobs - De Project Lead à Associate Director : l'évolution de mon métier chez fifty-five
News & InsightsStrategy

#TechJobs - De Project Lead à Associate Director : l'évolution de mon métier chez fifty-five

1/6/2023
l
6 mins
Bruna Le Guen
L’internalisation des solutions de mesure et optimisation de l’efficacité marketing : Quelles solutions pour la décision marketing dans un contexte de forte incertitude ?
Cloud ServicesMMM

L’internalisation des solutions de mesure et optimisation de l’efficacité marketing : Quelles solutions pour la décision marketing dans un contexte de forte incertitude ?

17/5/2023
l
7 mins
Arnaud Parent
Les actualités brandtech du mois - mai 2023
News & InsightsPress Review

Les actualités brandtech du mois - mai 2023

9/5/2023
l
5 mins
Lamiaa Farhat
Les actualités brandtech du mois - avril 2023
News & InsightsPress Review

Les actualités brandtech du mois - avril 2023

5/4/2023
l
5 mins
Lamiaa Farhat
Les actualités brandtech du mois – mars 2023
News & InsightsPress Review

Les actualités brandtech du mois – mars 2023

3/3/2023
l
5 mins
Claire Dulac
Les actualités brandtech du mois - février 2023
News & InsightsPress Review

Les actualités brandtech du mois - février 2023

7/2/2023
l
5 mins
Lamiaa Farhat
L’internalisation des solutions de mesure et optimisation de l’efficacité marketing : 5 facteurs clés de succès – Partie 5
Cloud ServicesMMM

L’internalisation des solutions de mesure et optimisation de l’efficacité marketing : 5 facteurs clés de succès – Partie 5

2/2/2023
l
6 mins
Arnaud Parent
L’internalisation des solutions de mesure et optimisation de l’efficacité marketing : 5 facteurs clés de succès – Partie 4
Cloud ServicesMMM

L’internalisation des solutions de mesure et optimisation de l’efficacité marketing : 5 facteurs clés de succès – Partie 4

13/1/2023
l
6 mins
Arnaud Parent
每月资讯汇总 —— 2020 年 6 月
News & InsightsPress Review

每月资讯汇总 —— 2020 年 6 月

9/6/2020
l
5 mins
fifty-five
每月资讯汇总 —— 2020 年 5 月
News & InsightsPress Review

每月资讯汇总 —— 2020 年 5 月

15/5/2020
l
5 mins
fifty-five
每月资讯汇总 —— 2020 年 4 月
News & InsightsPress Review

每月资讯汇总 —— 2020 年 4 月

7/4/2020
l
4 mins
fifty-five
数字广告作弊：如何识别无效流量并免受其害
News & InsightsPrivacy

数字广告作弊：如何识别无效流量并免受其害

1/4/2020
l
6 mins
Jasmine Jin
Cookie 时代落幕后的受众策略
News & InsightsCRM

Cookie 时代落幕后的受众策略

23/3/2020
l
5 mins
Hugo Loriot
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