Welcome to
‍Tea House

Your marketing, branding and technology brew, by fifty-five's experts.

News & Insights
Customer Experience
Cloud Services
Media Consulting
Strategy
CDP
Data science
Data Transformation
GA4
Generative AI
Big Data
Artificial Intelligence
Carbon Footprint
Web analytics
Tech Jobs
Cognitive Science
CRM
Media Campaign
Press Review
AdTech
Strategy
Privacy
MMM
Retail media
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Spotlight

How Generative AI Is Impacting the Planet and What Marketers Can Do About It

Cloud Services
Generative AI
02 min
18/6/25
fifty-five

Réduire l’impact environnemental de l’IA : rêve ou réalité ?

News & Insights
02 min
14/5/25
fifty-five

穿越数据的迷宫： 亚太地区市场营销效果的5大挑战

亚太地区拥有广阔的地理面积和多元的文化，为旨在部署多市场媒体效果的大型企业带来了一系列独特的挑战，例如建模归因或媒体组合建模 （MMM）计划。该地区的碎片化不仅呈现在地理方面，还延伸到文化，经济和监管方面，这些都会影响媒体投资策略，进而影响到绩效衡量。本文将详细分析营销人员在亚太地区推广市场活动时所遇到的五大挑战，并为您提供对这一充满活力且复杂市场的深刻洞察。

Media Consulting
MMM
5 mins
11/7/24
fifty-five

Data Privacy in the US: What the Honda Decision Means for Marketers

03 min
l
12/5/25

U.S. Data Privacy Is Changing: What Marketers Need to Know

3 minutes
l
2/5/25
Privacy

Why organizational readiness should top your CDP agenda in 2025

02 min
l
30/4/25
CDP
Customer Experience

Mastering iOS 14 SKAN: Mobile Attribution in the Privacy-First Era

04 min
l
20/3/25
Privacy
Cloud Services

Session Replay : une technologie puissante sous le regard attentif de la CNIL

03 min
l
30/4/25
Privacy
Cloud Services

Hôtellerie : l’IA au service de l’expérience client

03 min
l
4/4/25
Artificial Intelligence
Cloud Services

Comment l’IA transforme les CDPs et l’automatisation marketing?

05 min
l
15/5/25
CDP
Customer Experience

CDP Composable vs CDP Traditionnelle : Que choisir ?

6 mins
l
16/5/25
CDP
Cloud Services

零售商在匿名化数字营销时代的取胜之道

5 mins
l
5/2/24
Retail media
Strategy

无cookie和后隐私时代，Google广告应该怎么投？【U Talk】

7 mins
l
5/2/24
Media Campaign
Media Consulting

谷歌广告效果差，这些落地页优化要点你做对了吗？

7 mins
l
5/2/24
Media Campaign
Media Consulting

5分钟了解百度分析云如何助力品牌客流增长

7 mins
l
5/2/24
Web analytics
Strategy

Read more

The Changing Face of Attribution in Digital Marketing
Media ConsultingWeb analytics

The Changing Face of Attribution in Digital Marketing

2/12/2024
l
5 minutes
Julian Litvak
The many different ways to use Large Language Models in image classification
Cloud ServicesData science

The many different ways to use Large Language Models in image classification

28/11/2024
l
06 min
Arthur Bastide
Monthly Brandtech Blend - November 2024
News & InsightsPress Review

Monthly Brandtech Blend - November 2024

13/11/2024
l
02 min
Margaux Montagner
Monthly Brandtech Blend - October 2024
News & InsightsPress Review

Monthly Brandtech Blend - October 2024

8/10/2024
l
02 min
Margaux Montagner
How open-source MMM frameworks democratize MMM usage
Media ConsultingMMM

How open-source MMM frameworks democratize MMM usage

5/9/2024
l
04 min
fifty-five
Monthly Brandtech Blend - September 2024
News & InsightsPress Review

Monthly Brandtech Blend - September 2024

2/9/2024
l
02 min
Margaux Montagner
How GenAI can revolutionize business processes
Cloud ServicesArtificial Intelligence

How GenAI can revolutionize business processes

8/8/2024
l
03 min
fifty-five
Monthly Brandtech Blend - July 2024
Press Review

Monthly Brandtech Blend - July 2024

17/7/2024
l
03 min
Margaux Montagner
fifty-five's Survey Reveals Key Insights on Data Governance and AI Adoption Challenges in Hong Kong
News & InsightsArtificial Intelligence

fifty-five's Survey Reveals Key Insights on Data Governance and AI Adoption Challenges in Hong Kong

11/7/2024
l
5 mins
fifty-five
Systèmes Multi-Agents: comment ça marche? Cas d'utilisation
Customer ExperienceArtificial Intelligence

Systèmes Multi-Agents: comment ça marche? Cas d'utilisation

1/7/2024
l
8 mins
Romain Warlop
Les différents types de Customer Data Platform (CDP)
Customer ExperienceStrategy

Les différents types de Customer Data Platform (CDP)

26/6/2024
l
5 min
Aymen Ben Guirat
De la donnée à l'action - Partie 1 : comment l'analyse carbone mène à la transformation interne ?
StrategyCarbon Footprint

De la donnée à l'action - Partie 1 : comment l'analyse carbone mène à la transformation interne ?

12/6/2024
l
6 mins
Mathilda Moulins
La conformité des applications mobiles, un nouvel enjeu majeur pour les annonceurs
Customer ExperiencePrivacy

La conformité des applications mobiles, un nouvel enjeu majeur pour les annonceurs

26/4/2024
l
6 mins
Sharon Kalifa
Granularité : une des clés du succès de la mesure et l’optimisation de l’efficacité marketing ?
Media ConsultingMMM

Granularité : une des clés du succès de la mesure et l’optimisation de l’efficacité marketing ?

23/2/2024
l
8 mins
Mathieu Lepoutre
Évolution de la GenIA dans le retail et retours d’expérience
Media ConsultingRetail media

Évolution de la GenIA dans le retail et retours d’expérience

20/2/2024
l
5 mins
fifty-five
Comment migrer sa collecte de GA4 x GTM vers Piano Analytics ?
StrategyGA4

Comment migrer sa collecte de GA4 x GTM vers Piano Analytics ?

29/1/2024
l
7 mins
Sébastien Roberto
Les actualités brandtech du mois – janvier 2024
News & InsightsPress Review

Les actualités brandtech du mois – janvier 2024

10/1/2024
l
4 mins
Lamiaa Farhat
Les actualités brandtech du mois – décembre 2023
News & InsightsPress Review

Les actualités brandtech du mois – décembre 2023

5/12/2023
l
3 mins
Lamiaa Farhat
每月资讯汇总 —— 2020 年 4 月
News & InsightsPress Review

每月资讯汇总 —— 2020 年 4 月

7/4/2020
l
4 mins
fifty-five
数字广告作弊：如何识别无效流量并免受其害
News & InsightsPrivacy

数字广告作弊：如何识别无效流量并免受其害

1/4/2020
l
6 mins
Jasmine Jin
Cookie 时代落幕后的受众策略
News & InsightsCRM

Cookie 时代落幕后的受众策略

23/3/2020
l
5 mins
Hugo Loriot

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

Thirsty for more expert insights? Subscribe to our monthly newsletter.

Discover all the latest news, articles, webinar replays and fifty-five events in our monthly newsletter, Tea O'Clock.

First name*
Last name*
Company*
Preferred language*
Email*
Merci !

Votre demande d'abonnement a bien été prise en compte.
Oops! Something went wrong while submitting the form.

Tea House, the latest data news, brewed by fifty-five

More than a blog, we’ve opened a Tea House - a place to sit back, relax, and share a moment of learning with us. With industry news, stimulating insights, and deep dives, our experts from all around the world are here to help you gain the knowledge you need to prepare your business for the future and embark on your digital transformation. So please take a little break from your daily routine, browse our library, and start a conversation with us!

Discover fifty-five
Contact
© 2023 fifty-five
Worldwide
ServicesCase StudiesNews & Insights
Blog
About us
Join us
Contact
Legal
l
Cookie policy
STAY TUNED...

Subscribe to our monthly newsletter Tea O’Clock!

Thank you for subscribing!
Oops! Something went wrong while submitting the form.
© 2023 fifty-five
Worldwide