Welcome to
‍Tea House

Your marketing, branding and technology brew, by fifty-five's experts.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Spotlight

Digital Omnibus: A Privacy and AI Revolution for Europe?

Guillaume Tollet

Digital Omnibus : Vers une révolution de la Privacy et de l’IA en Europe ?

Guillaume Tollet

零售商在匿名化数字营销时代的取胜之道

即便出行限制逐渐放松、实体门店人流逐步回归，零售业的业务模式显然已发生极大的改变。许多大品牌商店已经永远关上了大门，即便是最晚采取行动的一批人也不得不转而迎接电商的时代。与此同时，线上寻找新顾客也变得越来越困难。谷歌已经宣布了转向发展以隐私优先的网络环境，加上一系列新推出的隐私保护条例，都意味着线上的消费者定向将面临巨大挑战。然而，全新的数字营销时代也为零售商带来了很大的机遇。零售商可以抓紧这一机遇，基于数据驱动开发全新的战略，来适应匿名化数字营销的新时代。

Richard Wheaton

Google Tag Gateway是什麼？ 5分鐘快速解析品牌2026最新第一方追蹤量測方法

在數位行銷實務中，許多品牌都曾遇過類似的情況：網站後台明明看得到訂單轉換發生，但在 Google Analytics 4 或 Google Ads 後台中，看到的轉換數字卻和實際結果存在落差。這並不一定代表追蹤完全失效，但當量測結果不夠完整或不夠穩定時，往往會進一步影響成效分析、預算配置，以及自動出價策略的判斷品質。而造成這類情況的原因，除了網站本身的追蹤設定與埋設方式之外，也可能和瀏覽器環境、隱私保護機制，或部分廣告阻擋工具對量測請求的影響有關。也因為如此，如何提升網站量測的穩定性，近年成為不少企業關注的重點。Google 推出的 Google Tag Gateway，也是在這樣的背景下，逐漸成為近期品牌企業評估轉換追蹤架構優化時會關注的重點。

Media Consulting

Data Privacy in the US: What GPC Is, Why It Matters, and What You Should Do About it

News & Insights

Welcome to the Viewing Economy: Why YouTube is the Epicenter of Modern Brand Awareness

Media Consulting

Good Prompting for AI: A Practical Foundation for Business Performance

Artificial Intelligence

The Digital Twin Model (DTM): fifty-five’s Next-Generation Marketing Mix Modeling Solution

Media Consulting

Pourquoi YouTube est essentiel à la notoriété de marque moderne

Media Consulting

Le good prompting : une base pratique pour une IA réellement performante

Artificial Intelligence

Le Challenge Renault IA : l’IA agentique en pratique

Artificial Intelligence

Customer Experience

Le Digital Twin Model (DTM) : la solution de Marketing Mix Modeling nouvelle génération de fifty-five

Media Consulting

无cookie和后隐私时代，Google广告应该怎么投？【U Talk】

Media Consulting

5分钟了解百度分析云如何助力品牌客流增长

品牌应该如何正确运用数据驱动决策？

微信小程序监测：为什么要使用Google Analytics？

Read more

How to Pick a CDP?

Customer Experience Strategy

How to Pick a CDP?

26/6/2024

l

5 min

Aymen Ben Guirat

Real-Time Data Processing at Scale: How to ensure Data Integrity

Data Transformation

Real-Time Data Processing at Scale: How to ensure Data Integrity

18/6/2024

l

Albert De Watrigant

The Decision-making process: an overview - Part 6. Between human and artificial decision-making processes

Cloud Services Cognitive Science

The Decision-making process: an overview - Part 6. Between human and artificial decision-making processes

12/6/2024

l

8 mins

Sabrine Hamroun

Press Review - June 2024

News & Insights Press Review

Press Review - June 2024

12/6/2024

l

4 mins

Margaux Montagner

Data Break Podcast Recap: How is GenAI Shaping the Future?

Cloud Services Generative AI

Data Break Podcast Recap: How is GenAI Shaping the Future?

7/6/2024

l

4 mins

Robin Clayton

Navigating the Labyrinth: The 5 Main Challenges of Marketing Effectiveness in APAC's Fragmented Region

Media Consulting MMM

Navigating the Labyrinth: The 5 Main Challenges of Marketing Effectiveness in APAC's Fragmented Region

17/5/2024

l

5 mins

fifty-five

Press Review - May 2024

News & Insights Press Review

Press Review - May 2024

30/4/2024

l

5 mins

Margaux Montagner

Four Ways Marketers Can Address Privacy Challenges in 2024

Cloud Services Privacy

Four Ways Marketers Can Address Privacy Challenges in 2024

25/4/2024

l

4 mins

Julian Litvak

Press Review - April 2024

News & Insights Press Review

Press Review - April 2024

3/4/2024

l

4 mins

Margaux Montagner

Data Pulse : les dernières tendances tech, data et IA

Data Pulse : les dernières tendances tech, data et IA

24/2/2026

l

02 min

fifty-five

MMM 2.0 et IA agentique : retours d’expérience concrets depuis Lille

Artificial Intelligence

MMM 2.0 et IA agentique : retours d’expérience concrets depuis Lille

4/2/2026

l

02 min

fifty-five

Les actualités brandtech du mois : novembre 2025

News & Insights Press Review

Les actualités brandtech du mois : novembre 2025

6/11/2025

l

02 min

Natalia Kolodinskaya

Mesurer, former, agir : l’IA frugale en action à PRODURABLE 2025

Mesurer, former, agir : l’IA frugale en action à PRODURABLE 2025

23/10/2025

l

03 min

fifty-five

Quand l’IA agentique réinvente le MMM

Media Consulting MMM

Quand l’IA agentique réinvente le MMM

21/10/2025

l

03

fifty-five

Les actualités Brandtech du mois - octobre 2025

News & Insights

Les actualités Brandtech du mois - octobre 2025

13/10/2025

l

02 min

Natalia Kolodinskaya

IA durable : La formation comme levier de réduction de l’empreinte carbone de l'IA

News & Insights Carbon Footprint

IA durable : La formation comme levier de réduction de l’empreinte carbone de l'IA

7/10/2025

l

4 minutes

fifty-five

Meridian favorise-t-il Google ?

News & Insights MMM

Meridian favorise-t-il Google ?

29/9/2025

l

3 minutes

Mathieu Lepoutre

Les actualités brandtech du mois - septembre 2025

News & Insights Press Review

Les actualités brandtech du mois - septembre 2025

10/9/2025

l

02 min

Natalia Kolodinskaya

每月资讯汇总 —— 2020 年 6 月

News & Insights Press Review

每月资讯汇总 —— 2020 年 6 月

9/6/2020

l

5 mins

fifty-five

每月资讯汇总 —— 2020 年 5 月

News & Insights Press Review

每月资讯汇总 —— 2020 年 5 月

15/5/2020

l

5 mins

fifty-five

每月资讯汇总 —— 2020 年 4 月

News & Insights Press Review

每月资讯汇总 —— 2020 年 4 月

7/4/2020

l

4 mins

fifty-five

数字广告作弊：如何识别无效流量并免受其害

News & Insights Privacy

数字广告作弊：如何识别无效流量并免受其害

1/4/2020

l

6 mins

Jasmine Jin

Cookie 时代落幕后的受众策略

News & Insights CRM

Cookie 时代落幕后的受众策略

23/3/2020

l

5 mins

Hugo Loriot

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

Thirsty for more expert insights? Subscribe to our monthly newsletter.

Discover all the latest news, articles, webinar replays and fifty-five events in our monthly newsletter, Tea O'Clock.

Merci !

Votre demande d'abonnement a bien été prise en compte.

Oops! Something went wrong while submitting the form.

Tea House, the latest data news, brewed by fifty-five

More than a blog, we’ve opened a Tea House - a place to sit back, relax, and share a moment of learning with us. With industry news, stimulating insights, and deep dives, our experts from all around the world are here to help you gain the knowledge you need to prepare your business for the future and embark on your digital transformation. So please take a little break from your daily routine, browse our library, and start a conversation with us!

Discover fifty-five