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Spotlight

Welcome to the Viewing Economy: Why YouTube is the Epicenter of Modern Brand Awareness

We have officially entered the "Viewing Economy". With global audiences now spending over 100 minutes a day watching online videos, relying on short, passive impressions is no longer enough to win consumer loyalty. What this means for brands is that they must leverage the power of mid- and long-form video content to tell deeper stories and establish lasting trust.

Media Consulting

Pourquoi YouTube est essentiel à la notoriété de marque moderne

Nous sommes désormais entrés dans une économie de visionnage. Alors que les audiences mondiales passent aujourd’hui plus de 100 minutes par jour à regarder des vidéos en ligne, s'appuyer sur des impressions courtes et passives ne suffit plus à fidéliser les consommateurs. Les marques doivent donc exploiter la puissance des contenus vidéo de moyen et long format pour un “storytelling” plus profond et établir une confiance durable.

Media Consulting

零售商在匿名化数字营销时代的取胜之道

即便出行限制逐渐放松、实体门店人流逐步回归，零售业的业务模式显然已发生极大的改变。许多大品牌商店已经永远关上了大门，即便是最晚采取行动的一批人也不得不转而迎接电商的时代。与此同时，线上寻找新顾客也变得越来越困难。谷歌已经宣布了转向发展以隐私优先的网络环境，加上一系列新推出的隐私保护条例，都意味着线上的消费者定向将面临巨大挑战。然而，全新的数字营销时代也为零售商带来了很大的机遇。零售商可以抓紧这一机遇，基于数据驱动开发全新的战略，来适应匿名化数字营销的新时代。

Richard Wheaton

Google Tag Gateway是什麼？ 5分鐘快速解析品牌2026最新第一方追蹤量測方法

在數位行銷實務中，許多品牌都曾遇過類似的情況：網站後台明明看得到訂單轉換發生，但在 Google Analytics 4 或 Google Ads 後台中，看到的轉換數字卻和實際結果存在落差。這並不一定代表追蹤完全失效，但當量測結果不夠完整或不夠穩定時，往往會進一步影響成效分析、預算配置，以及自動出價策略的判斷品質。而造成這類情況的原因，除了網站本身的追蹤設定與埋設方式之外，也可能和瀏覽器環境、隱私保護機制，或部分廣告阻擋工具對量測請求的影響有關。也因為如此，如何提升網站量測的穩定性，近年成為不少企業關注的重點。Google 推出的 Google Tag Gateway，也是在這樣的背景下，逐漸成為近期品牌企業評估轉換追蹤架構優化時會關注的重點。

Media Consulting

Good Prompting for AI: A Practical Foundation for Business Performance

Artificial Intelligence

The Digital Twin Model (DTM): fifty-five’s Next-Generation Marketing Mix Modeling Solution

Media Consulting

Generative AI's Environmental Impact: What Our Experts Learned

Carbon Footprint

News & Insights

How Marketing Mix Modeling (MMM) Supports Smarter Media Investment Decisions

Media Consulting

Le good prompting : une base pratique pour une IA réellement performante

Artificial Intelligence

Le Challenge Renault IA : l’IA agentique en pratique

Artificial Intelligence

Customer Experience

Le Digital Twin Model (DTM) : la solution de Marketing Mix Modeling nouvelle génération de fifty-five

Media Consulting

Hôtellerie : l’IA au service de l’expérience client

Artificial Intelligence

无cookie和后隐私时代，Google广告应该怎么投？【U Talk】

Media Consulting

5分钟了解百度分析云如何助力品牌客流增长

品牌应该如何正确运用数据驱动决策？

微信小程序监测：为什么要使用Google Analytics？

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LibSearch | Empowering Intranet using Generative AI and Retrieval Augmented Generation

Cloud Services Data science

LibSearch | Empowering Intranet using Generative AI and Retrieval Augmented Generation

28/3/2024

l

4 mins

Bastien Chappis

How to accurately model Search Engine in MMM with Agent-Based Models

Cloud Services Data science

How to accurately model Search Engine in MMM with Agent-Based Models

28/3/2024

l

4 mins

Romain Warlop

Data Science @fifty-five

Cloud Services Data science

Data Science @fifty-five

27/3/2024

l

4 mins

Why use reach and frequency instead of impressions in Marketing Mix Models?

Cloud Services MMM

Why use reach and frequency instead of impressions in Marketing Mix Models?

21/3/2024

l

4 mins

Romain Warlop

Mastering iOS 14 SKAN: Mobile Attribution in the Privacy-First Era

Cloud Services Privacy

Mastering iOS 14 SKAN: Mobile Attribution in the Privacy-First Era

18/3/2024

l

04 min

fifty-five

Press Review - March 2024

News & Insights Press Review

Press Review - March 2024

13/3/2024

l

4 mins

Yasmine Toussaint

The decision-making process: an overview - Part 5. Cognitive science and Sustainability

Cloud Services Cognitive Science

The decision-making process: an overview - Part 5. Cognitive science and Sustainability

4/3/2024

l

7 mins

Sabrine Hamroun

Granularity: a key to measure and optimize marketing effectiveness?

Media Consulting MMM

Granularity: a key to measure and optimize marketing effectiveness?

23/2/2024

l

8 mins

Mathieu Lepoutre

DMA: Google requires European advertisers to change their consent collection & sharing practices

Cloud Services Privacy

DMA: Google requires European advertisers to change their consent collection & sharing practices

15/2/2024

l

7 mins

Alain Friedli

Les actualités brandtech du mois - octobre 2023

News & Insights Press Review

Les actualités brandtech du mois - octobre 2023

3/10/2023

l

5 mins

Lamiaa Farhat

Les actualités brandtech du mois - septembre 2023

News & Insights Press Review

Les actualités brandtech du mois - septembre 2023

5/9/2023

l

5 mins

Lamiaa Farhat

4 stratégies fifty-five pour améliorer l'expérience client

Customer Experience CRM

4 stratégies fifty-five pour améliorer l'expérience client

30/8/2023

l

7 mins

fifty-five

De 0 à ChatGPT – Partie 4

Cloud Services Generative AI

De 0 à ChatGPT – Partie 4

31/7/2023

l

5 mins

Romain Warlop

De 0 à ChatGPT - Partie 3

Cloud Services Generative AI

De 0 à ChatGPT - Partie 3

21/7/2023

l

6 mins

Romain Warlop

De 0 à ChatGPT – Partie 2

Cloud Services Generative AI

De 0 à ChatGPT – Partie 2

10/7/2023

l

6 mins

Romain Warlop

Les actualités brandtech du mois - juillet 2023

News & Insights Press Review

Les actualités brandtech du mois - juillet 2023

4/7/2023

l

5 mins

Lamiaa Farhat

De 0 à ChatGPT - Partie 1

Cloud Services Generative AI

De 0 à ChatGPT - Partie 1

3/7/2023

l

8 mins

Romain Warlop

Les investissements en AdTech : des opportunités pour le private equity en 2023 ?

Strategy AdTech

Les investissements en AdTech : des opportunités pour le private equity en 2023 ?

14/6/2023

l

05 mins

Jérôme Colin

穿越数据的迷宫：亚太地区市场营销效果的5大挑战

Media Consulting MMM

穿越数据的迷宫：亚太地区市场营销效果的5大挑战

11/7/2024

l

5 mins

fifty-five

谷歌广告效果差，这些落地页优化要点你做对了吗？

Media Consulting Media Campaign

谷歌广告效果差，这些落地页优化要点你做对了吗？

16/6/2023

l

7 mins

fifty-five

如何利用精品店预约系统提供个性化的线下服务？（下）

Customer Experience Web analytics

如何利用精品店预约系统提供个性化的线下服务？（下）

30/8/2021

l

7 mins

Tiyab Konlambigue

如何利用精品店预约系统提供个性化的线下服务？（上）

Customer Experience Media Campaign

如何利用精品店预约系统提供个性化的线下服务？（上）

30/8/2021

l

6 mins

Tiyab Konlambigue

关于Google Analytics 4，重点都在这里了

Cloud Services Web analytics

关于Google Analytics 4，重点都在这里了

30/6/2021

l

5 mins

Ludovic Moulard

每月资讯汇总 —— 2020 年 9 月

News & Insights AdTech

每月资讯汇总 —— 2020 年 9 月

14/9/2020

l

4 mins

fifty-five

隐私沙盒：谷歌争取在两年内推出广告 cookies 替代方案

Media Consulting Privacy

隐私沙盒：谷歌争取在两年内推出广告 cookies 替代方案

25/8/2020

l

5 mins

Romain Warlop

对营销技术生态系统而言，《加州消费者隐私法》意味着什么？

News & Insights AdTech

对营销技术生态系统而言，《加州消费者隐私法》意味着什么？

24/7/2020

l

5 mins

Nadia Bowen

每月资讯汇总 —— 2020 年 7 月

News & Insights Press Review

每月资讯汇总 —— 2020 年 7 月

15/7/2020

l

4 mins

fifty-five

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

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