Welcome to
‍Tea House

Your marketing, branding and technology brew, by fifty-five's experts.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Spotlight

GTM in 2026: The "Google Tag" Merger, Performance Boost, and Visual Tagging

Everything you need to know about the merger of GTM and Google Tag, which represents a fundamental reconstruction of how measurement is delivered on the web.

News & Insights

Comment les agents IA transforment l'optimisation du taux de conversion (CRO)

L'optimisation CRO classique n'est pas suffisamment rapide face au search génératif. Découvrez pourquoi l'orchestration d'Agents IA est devenue la meilleure voie pour industrialiser l'expérimentation et éliminer les silos de données.

Customer Experience

零售商在匿名化数字营销时代的取胜之道

即便出行限制逐渐放松、实体门店人流逐步回归，零售业的业务模式显然已发生极大的改变。许多大品牌商店已经永远关上了大门，即便是最晚采取行动的一批人也不得不转而迎接电商的时代。与此同时，线上寻找新顾客也变得越来越困难。谷歌已经宣布了转向发展以隐私优先的网络环境，加上一系列新推出的隐私保护条例，都意味着线上的消费者定向将面临巨大挑战。然而，全新的数字营销时代也为零售商带来了很大的机遇。零售商可以抓紧这一机遇，基于数据驱动开发全新的战略，来适应匿名化数字营销的新时代。

Richard Wheaton

從成效分析走向預算規劃：GA4 跨管道預算工具深度解析

How AI Agents Can Transform Conversion Rate Optimization (CRO)

Customer Experience

The LLM Shift: Why Branding Is Becoming a Competitive Advantage Again

News & Insights

Enhancing 1st-Party Analytics with GTG: The Key to Data Uplift

News & Insights

Digital Omnibus: A Privacy and AI Revolution for Europe?

Stratégie Média : Pourquoi l’ère des LLM replace le Branding au centre du jeu

News & Insights

Digital Omnibus : Vers une révolution de la Privacy et de l’IA en Europe ?

Pourquoi YouTube est essentiel à la notoriété de marque moderne

Media Consulting

Le good prompting : une base pratique pour une IA réellement performante

Artificial Intelligence

无cookie和后隐私时代，Google广告应该怎么投？【U Talk】

Media Consulting

5分钟了解百度分析云如何助力品牌客流增长

品牌应该如何正确运用数据驱动决策？

微信小程序监测：为什么要使用Google Analytics？

Read more

AI Adoption and Data Governance Challenges in Hong Kong: What Does Our 2025 Survey Reveal?

Cloud Services Artificial Intelligence

AI Adoption and Data Governance Challenges in Hong Kong: What Does Our 2025 Survey Reveal?

23/6/2025

l

03 min

fifty-five

How Generative AI Is Impacting the Planet and What Marketers Can Do About It

Cloud Services Generative AI

How Generative AI Is Impacting the Planet and What Marketers Can Do About It

17/6/2025

l

02 min

fifty-five

What if your next CDP isn’t in the Gartner Magic Quadrant?

Customer Experience CDP

What if your next CDP isn’t in the Gartner Magic Quadrant?

19/5/2025

l

03 min

Philippe Kuhn

Data Privacy in the US: What the Honda Decision Means for Marketers

Data Privacy in the US: What the Honda Decision Means for Marketers

9/5/2025

l

03 min

Josselin Merckaert

U.S. Data Privacy Is Changing: What Marketers Need to Know

U.S. Data Privacy Is Changing: What Marketers Need to Know

30/4/2025

l

3 minutes

Josselin Merckaert

Why organizational readiness should top your CDP agenda in 2025

Customer Experience CDP

Why organizational readiness should top your CDP agenda in 2025

28/4/2025

l

02 min

Philippe Kuhn

AI in the Hospitality Industry: Benefits and 5 Key Use Cases

AI in the Hospitality Industry: Benefits and 5 Key Use Cases

15/4/2025

l

03 min

Benoît Sétif

How to Measure Marketing Impact With Incrementality Testing

Cloud Services MMM

How to Measure Marketing Impact With Incrementality Testing

10/4/2025

l

03 min

fifty-five

GenAI on the Richter Scale: The Impact of Brandtech x Google Event- The Year of Tectonic AI Disruption

News & Insights

GenAI on the Richter Scale: The Impact of Brandtech x Google Event- The Year of Tectonic AI Disruption

11/2/2025

l

Pixels de tracking : Décryptage des recommandations de la CNIL

News & Insights Privacy

Pixels de tracking : Décryptage des recommandations de la CNIL

19/5/2026

l

2mn

fifty-five

Data Pulse : les dernières tendances tech, data et IA

Data Pulse : les dernières tendances tech, data et IA

24/2/2026

l

02 min

fifty-five

MMM 2.0 et IA agentique : retours d’expérience concrets depuis Lille

Artificial Intelligence

MMM 2.0 et IA agentique : retours d’expérience concrets depuis Lille

4/2/2026

l

02 min

fifty-five

Mesurer, former, agir : l’IA frugale en action à PRODURABLE 2025

Mesurer, former, agir : l’IA frugale en action à PRODURABLE 2025

23/10/2025

l

03 min

fifty-five

Quand l’IA agentique réinvente le MMM

Media Consulting MMM

Quand l’IA agentique réinvente le MMM

21/10/2025

l

03

fifty-five

IA durable : La formation comme levier de réduction de l’empreinte carbone de l'IA

News & Insights Carbon Footprint

IA durable : La formation comme levier de réduction de l’empreinte carbone de l'IA

7/10/2025

l

4 minutes

fifty-five

Meridian favorise-t-il Google ?

News & Insights MMM

Meridian favorise-t-il Google ?

29/9/2025

l

3 minutes

Mathieu Lepoutre

Accessibilité numérique en France et en Europe : obligations légales et opportunités business

News & Insights

Accessibilité numérique en France et en Europe : obligations légales et opportunités business

18/8/2025

l

02 min

fifty-five

Comprendre l'impact carbone de l'IA générative : notre guide pour un marketing plus durable

Carbon Footprint

Comprendre l'impact carbone de l'IA générative : notre guide pour un marketing plus durable

28/7/2025

l

03 min

fifty-five

每月资讯汇总 —— 2020 年 6 月

News & Insights Press Review

每月资讯汇总 —— 2020 年 6 月

9/6/2020

l

5 mins

fifty-five

每月资讯汇总 —— 2020 年 5 月

News & Insights Press Review

每月资讯汇总 —— 2020 年 5 月

15/5/2020

l

5 mins

fifty-five

每月资讯汇总 —— 2020 年 4 月

News & Insights Press Review

每月资讯汇总 —— 2020 年 4 月

7/4/2020

l

4 mins

fifty-five

数字广告作弊：如何识别无效流量并免受其害

News & Insights Privacy

数字广告作弊：如何识别无效流量并免受其害

1/4/2020

l

6 mins

Jasmine Jin

Cookie 时代落幕后的受众策略

News & Insights CRM

Cookie 时代落幕后的受众策略

23/3/2020

l

5 mins

Hugo Loriot

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

Thirsty for more expert insights? Subscribe to our monthly newsletter.

Discover all the latest news, articles, webinar replays and fifty-five events in our monthly newsletter, Tea O'Clock.

Merci !

Votre demande d'abonnement a bien été prise en compte.

Oops! Something went wrong while submitting the form.

Tea House, the latest data news, brewed by fifty-five

More than a blog, we’ve opened a Tea House - a place to sit back, relax, and share a moment of learning with us. With industry news, stimulating insights, and deep dives, our experts from all around the world are here to help you gain the knowledge you need to prepare your business for the future and embark on your digital transformation. So please take a little break from your daily routine, browse our library, and start a conversation with us!

Discover fifty-five