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Spotlight

How Generative AI Is Impacting the Planet and What Marketers Can Do About It

Cloud Services
Generative AI
02 min
18/6/25
fifty-five

Réduire l’impact environnemental de l’IA : rêve ou réalité ?

News & Insights
02 min
14/5/25
fifty-five

穿越数据的迷宫： 亚太地区市场营销效果的5大挑战

亚太地区拥有广阔的地理面积和多元的文化，为旨在部署多市场媒体效果的大型企业带来了一系列独特的挑战，例如建模归因或媒体组合建模 （MMM）计划。该地区的碎片化不仅呈现在地理方面，还延伸到文化，经济和监管方面，这些都会影响媒体投资策略，进而影响到绩效衡量。本文将详细分析营销人员在亚太地区推广市场活动时所遇到的五大挑战，并为您提供对这一充满活力且复杂市场的深刻洞察。

Media Consulting
MMM
5 mins
11/7/24
fifty-five

Data Privacy in the US: What the Honda Decision Means for Marketers

03 min
l
12/5/25

U.S. Data Privacy Is Changing: What Marketers Need to Know

3 minutes
l
2/5/25
Privacy

Why organizational readiness should top your CDP agenda in 2025

02 min
l
30/4/25
CDP
Customer Experience

Mastering iOS 14 SKAN: Mobile Attribution in the Privacy-First Era

04 min
l
20/3/25
Privacy
Cloud Services

Session Replay : une technologie puissante sous le regard attentif de la CNIL

03 min
l
30/4/25
Privacy
Cloud Services

Hôtellerie : l’IA au service de l’expérience client

03 min
l
4/4/25
Artificial Intelligence
Cloud Services

Comment l’IA transforme les CDPs et l’automatisation marketing?

05 min
l
15/5/25
CDP
Customer Experience

CDP Composable vs CDP Traditionnelle : Que choisir ?

6 mins
l
16/5/25
CDP
Cloud Services

零售商在匿名化数字营销时代的取胜之道

5 mins
l
5/2/24
Retail media
Strategy

无cookie和后隐私时代，Google广告应该怎么投？【U Talk】

7 mins
l
5/2/24
Media Campaign
Media Consulting

谷歌广告效果差，这些落地页优化要点你做对了吗？

7 mins
l
5/2/24
Media Campaign
Media Consulting

5分钟了解百度分析云如何助力品牌客流增长

7 mins
l
5/2/24
Web analytics
Strategy

Read more

How to Pick a CDP?
Customer ExperienceStrategy

How to Pick a CDP?

26/6/2024
l
5 min
Aymen Ben Guirat
Navigating the Labyrinth: The 5 Main Challenges of Marketing Effectiveness in APAC's Fragmented Region
Media ConsultingMMM

Navigating the Labyrinth: The 5 Main Challenges of Marketing Effectiveness in APAC's Fragmented Region

17/5/2024
l
5 mins
fifty-five
Data Science @fifty-five
Cloud ServicesData science

Data Science @fifty-five

27/3/2024
l
4 mins
Why use reach and frequency instead of impressions in Marketing Mix Models?
Cloud ServicesMMM

Why use reach and frequency instead of impressions in Marketing Mix Models?

21/3/2024
l
4 mins
Romain Warlop
The decision-making process: an overview - Part 5. Cognitive science and Sustainability
Cloud ServicesCognitive Science

The decision-making process: an overview - Part 5. Cognitive science and Sustainability

4/3/2024
l
7 mins
Sabrine Hamroun
Granularity: a key to measure and optimize marketing effectiveness?
Media ConsultingMMM

Granularity: a key to measure and optimize marketing effectiveness?

23/2/2024
l
8 mins
Mathieu Lepoutre
DMA: Google requires European advertisers to change their consent collection & sharing practices
Cloud ServicesPrivacy

DMA: Google requires European advertisers to change their consent collection & sharing practices

15/2/2024
l
7 mins
Alain Friedli
Three tips for a successful data-driven business transformation
Cloud ServicesData Transformation

Three tips for a successful data-driven business transformation

14/2/2024
l
8 mins
Christie Ray Harrison
Creative Analytics: Fueling Imagination with Insights
Media ConsultingStrategy

Creative Analytics: Fueling Imagination with Insights

11/1/2024
l
7 mins
Margaux Montagner
DMA : Google demande aux annonceurs de faire évoluer leur collecte et partage du consentement utilisateur
Cloud ServicesPrivacy

DMA : Google demande aux annonceurs de faire évoluer leur collecte et partage du consentement utilisateur

27/11/2023
l
9 mins
Alain Friedli
Comment optimiser une campagne digitale grâce à la créa ?
Media ConsultingMedia Campaign

Comment optimiser une campagne digitale grâce à la créa ?

27/11/2023
l
5 mins
Caroline Simeoni
Les actualités brandtech du mois – novembre 2023
News & InsightsPress Review

Les actualités brandtech du mois – novembre 2023

3/11/2023
l
3 mins
Lamiaa Farhat
Le tracking server-side: un gage de contrôle, de résilience et d’agilité sur la donnée dans un contexte incertain
Cloud ServicesPrivacy

Le tracking server-side: un gage de contrôle, de résilience et d’agilité sur la donnée dans un contexte incertain

10/10/2023
l
5 mins
Alain Friedli
Les actualités brandtech du mois - octobre 2023
News & InsightsPress Review

Les actualités brandtech du mois - octobre 2023

3/10/2023
l
5 mins
Lamiaa Farhat
Les actualités brandtech du mois - septembre 2023
News & InsightsPress Review

Les actualités brandtech du mois - septembre 2023

5/9/2023
l
5 mins
Lamiaa Farhat
4 stratégies fifty-five pour améliorer l'expérience client
Customer ExperienceCRM

4 stratégies fifty-five pour améliorer l'expérience client

30/8/2023
l
7 mins
fifty-five
De 0 à ChatGPT – Partie 4
Cloud ServicesGenerative AI

De 0 à ChatGPT – Partie 4

31/7/2023
l
5 mins
Romain Warlop
De 0 à ChatGPT - Partie 3
Cloud ServicesGenerative AI

De 0 à ChatGPT - Partie 3

21/7/2023
l
6 mins
Romain Warlop
每月资讯汇总 —— 2020 年 4 月
News & InsightsPress Review

每月资讯汇总 —— 2020 年 4 月

7/4/2020
l
4 mins
fifty-five
数字广告作弊：如何识别无效流量并免受其害
News & InsightsPrivacy

数字广告作弊：如何识别无效流量并免受其害

1/4/2020
l
6 mins
Jasmine Jin
Cookie 时代落幕后的受众策略
News & InsightsCRM

Cookie 时代落幕后的受众策略

23/3/2020
l
5 mins
Hugo Loriot

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

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