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Spotlight

How Generative AI Is Impacting the Planet and What Marketers Can Do About It

Cloud Services
Generative AI
02 min
18/6/25
fifty-five

Réduire l’impact environnemental de l’IA : rêve ou réalité ?

News & Insights
02 min
14/5/25
fifty-five

穿越数据的迷宫： 亚太地区市场营销效果的5大挑战

亚太地区拥有广阔的地理面积和多元的文化，为旨在部署多市场媒体效果的大型企业带来了一系列独特的挑战，例如建模归因或媒体组合建模 （MMM）计划。该地区的碎片化不仅呈现在地理方面，还延伸到文化，经济和监管方面，这些都会影响媒体投资策略，进而影响到绩效衡量。本文将详细分析营销人员在亚太地区推广市场活动时所遇到的五大挑战，并为您提供对这一充满活力且复杂市场的深刻洞察。

Media Consulting
MMM
5 mins
11/7/24
fifty-five

Data Privacy in the US: What the Honda Decision Means for Marketers

03 min
l
12/5/25

U.S. Data Privacy Is Changing: What Marketers Need to Know

3 minutes
l
2/5/25
Privacy

Why organizational readiness should top your CDP agenda in 2025

02 min
l
30/4/25
CDP
Customer Experience

Mastering iOS 14 SKAN: Mobile Attribution in the Privacy-First Era

04 min
l
20/3/25
Privacy
Cloud Services

Session Replay : une technologie puissante sous le regard attentif de la CNIL

03 min
l
22/7/25
Privacy
Cloud Services

Hôtellerie : l’IA au service de l’expérience client

03 min
l
4/4/25
Artificial Intelligence
Cloud Services

Comment l’IA transforme les CDPs et l’automatisation marketing?

05 min
l
15/5/25
CDP
Customer Experience

CDP Composable vs CDP Traditionnelle : Que choisir ?

6 mins
l
16/5/25
CDP
Cloud Services

零售商在匿名化数字营销时代的取胜之道

5 mins
l
5/2/24
Retail media
Strategy

无cookie和后隐私时代，Google广告应该怎么投？【U Talk】

7 mins
l
5/2/24
Media Campaign
Media Consulting

谷歌广告效果差，这些落地页优化要点你做对了吗？

7 mins
l
5/2/24
Media Campaign
Media Consulting

5分钟了解百度分析云如何助力品牌客流增长

7 mins
l
5/2/24
Web analytics
Strategy

Read more

Creative Analytics: Fueling Imagination with Insights
Media ConsultingStrategy

Creative Analytics: Fueling Imagination with Insights

11/1/2024
l
7 mins
Margaux Montagner
The decision-making process: an overview - Part 4: Nudging: the mechanisms of influence
StrategyCognitive Science

The decision-making process: an overview - Part 4: Nudging: the mechanisms of influence

10/1/2024
l
5 mins
Sabrine Hamroun
The decision-making process: an overview – Part 3: Decision-making under risk
StrategyCognitive Science

The decision-making process: an overview – Part 3: Decision-making under risk

2/1/2024
l
05 mins
Sabrine Hamroun
The decision-making process: an overview – Part 2: Human decision-making: a rational process?
StrategyCognitive Science

The decision-making process: an overview – Part 2: Human decision-making: a rational process?

8/12/2023
l
05 mins
Sabrine Hamroun
The decision-making process: an overview – Part 1: Contextual impact and choice
StrategyCognitive Science

The decision-making process: an overview – Part 1: Contextual impact and choice

16/11/2023
l
9 mins
Sabrine Hamroun
How to achieve resilience, agility, and control over data with server-side tracking
Cloud ServicesPrivacy

How to achieve resilience, agility, and control over data with server-side tracking

29/10/2023
l
5 mins
Alain Friedli
Monthly Brandtech Blend - September 2023
News & InsightsPress Review

Monthly Brandtech Blend - September 2023

31/8/2023
l
5 mins
Margaux Montagner
Fad or Forever: Is Gen AI here to stay?
Cloud ServicesGenerative AI

Fad or Forever: Is Gen AI here to stay?

30/8/2023
l
8 mins
Dustin Stewart
The Potential of Generative AI for Accelerated Business Transformation
Cloud ServicesGenerative AI

The Potential of Generative AI for Accelerated Business Transformation

25/8/2023
l
6 mins
fifty-five
Accessibilité numérique en France et en Europe : obligations légales et opportunités business
News & Insights

Accessibilité numérique en France et en Europe : obligations légales et opportunités business

18/8/2025
l
02 min
fifty-five
Comprendre l'impact carbone de l'IA générative : notre guide pour un marketing plus durable
Carbon Footprint

Comprendre l'impact carbone de l'IA générative : notre guide pour un marketing plus durable

28/7/2025
l
03 min
fifty-five
AI Act : ce qui change pour les entreprises au 2 août 2025
Cloud ServicesArtificial Intelligence

AI Act : ce qui change pour les entreprises au 2 août 2025

22/7/2025
l
03 min
fifty-five
Les actualités brandtech du mois - juillet 2025
News & InsightsPress Review

Les actualités brandtech du mois - juillet 2025

9/7/2025
l
02 min
Natalia Kolodinskaya
Les actualités brandtech du mois - juin 2025
News & InsightsPress Review

Les actualités brandtech du mois - juin 2025

12/6/2025
l
02 min
Natalia Kolodinskaya
Les actualités brandtech du mois — Mai 2025
News & InsightsPress Review

Les actualités brandtech du mois — Mai 2025

12/5/2025
l
02 min
Natalia Kolodinskaya
Comment les tests d'incrémentalité permettent de mesurer l'impact de votre marketing ?
Cloud ServicesMMM

Comment les tests d'incrémentalité permettent de mesurer l'impact de votre marketing ?

15/4/2025
l
03 min
fifty-five
Tout savoir sur Meridian, le nouveau MMM open source de Google
Cloud ServicesMMM

Tout savoir sur Meridian, le nouveau MMM open source de Google

18/3/2025
l
04 min
Mathieu Lepoutre
Sommet pour l’action sur l’IA 2025 : bilan et perspectives
News & InsightsArtificial Intelligence

Sommet pour l’action sur l’IA 2025 : bilan et perspectives

18/3/2025
l
04 min
Margaux Montagner
每月资讯汇总 —— 2020 年 4 月
News & InsightsPress Review

每月资讯汇总 —— 2020 年 4 月

7/4/2020
l
4 mins
fifty-five
数字广告作弊：如何识别无效流量并免受其害
News & InsightsPrivacy

数字广告作弊：如何识别无效流量并免受其害

1/4/2020
l
6 mins
Jasmine Jin
Cookie 时代落幕后的受众策略
News & InsightsCRM

Cookie 时代落幕后的受众策略

23/3/2020
l
5 mins
Hugo Loriot

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

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