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Spotlight

How Generative AI Is Impacting the Planet and What Marketers Can Do About It

Réduire l’impact environnemental de l’IA : rêve ou réalité ?

穿越数据的迷宫：亚太地区市场营销效果的5大挑战

亚太地区拥有广阔的地理面积和多元的文化，为旨在部署多市场媒体效果的大型企业带来了一系列独特的挑战，例如建模归因或媒体组合建模（MMM）计划。该地区的碎片化不仅呈现在地理方面，还延伸到文化，经济和监管方面，这些都会影响媒体投资策略，进而影响到绩效衡量。本文将详细分析营销人员在亚太地区推广市场活动时所遇到的五大挑战，并为您提供对这一充满活力且复杂市场的深刻洞察。

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Tea House, the latest data news, brewed by fifty-five

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Spotlight

How Generative AI Is Impacting the Planet and What Marketers Can Do About It

Réduire l’impact environnemental de l’IA : rêve ou réalité ?

穿越数据的迷宫： 亚太地区市场营销效果的5大挑战

Data Privacy in the US: What the Honda Decision Means for Marketers

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The decision-making process: an overview - Part 4: Nudging: the mechanisms of influence

The decision-making process: an overview – Part 3: Decision-making under risk

The decision-making process: an overview – Part 2: Human decision-making: a rational process?

The decision-making process: an overview – Part 1: Contextual impact and choice

How to achieve resilience, agility, and control over data with server-side tracking

Monthly Brandtech Blend - September 2023

Fad or Forever: Is Gen AI here to stay?

The Potential of Generative AI for Accelerated Business Transformation

Beyond the Black Box: Revolutionizing Performance Measurement with Next-Gen Marketing Mix Modeling

Comment optimiser la mesure publicitaire post-DMA ?

Les actualités brandtech du mois - octobre 2024

Culture Data : comment instaurer un pilotage par la donnée ?

Les actualités brandtech du mois - septembre 2024

Intelligence artificielle générative VS IA traditionnelle

De la donnée à l'action - Partie 2 : comment réduire durablement vos émissions carbone ?

Comment la GenAI peut révolutionner les processus des entreprises

Pourquoi les annonceurs doivent-ils plus que jamais repenser en profondeur leur stratégie marketing digital ?

Les actualités brandtech du mois - Juillet 2024

每月资讯汇总 —— 2020 年 4 月

数字广告作弊：如何识别无效流量并免受其害

Cookie 时代落幕后的受众策略

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

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穿越数据的迷宫：亚太地区市场营销效果的5大挑战