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The decision-making process: an overview - Part 4: Nudging: the mechanisms of influence

The decision-making process: an overview - Part 4: Nudging: the mechanisms of influence

10/1/2024
l
5 mins
Sabrine Hamroun
The decision-making process: an overview – Part 3: Decision-making under risk

The decision-making process: an overview – Part 3: Decision-making under risk

2/1/2024
l
05 mins
Sabrine Hamroun
The decision-making process: an overview – Part 2: Human decision-making: a rational process?

The decision-making process: an overview – Part 2: Human decision-making: a rational process?

8/12/2023
l
05 mins
Sabrine Hamroun
The decision-making process: an overview – Part 1: Contextual impact and choice

The decision-making process: an overview – Part 1: Contextual impact and choice

16/11/2023
l
9 mins
Sabrine Hamroun
How to achieve resilience, agility, and control over data with server-side tracking

How to achieve resilience, agility, and control over data with server-side tracking

29/10/2023
l
5 mins
Alain Friedli
Monthly Brandtech Blend - September 2023

Monthly Brandtech Blend - September 2023

31/8/2023
l
5 mins
Margaux Montagner
Fad or Forever: Is Gen AI here to stay?

Fad or Forever: Is Gen AI here to stay?

30/8/2023
l
8 mins
Dustin Stewart
The Potential of Generative AI for Accelerated Business Transformation

The Potential of Generative AI for Accelerated Business Transformation

25/8/2023
l
6 mins
Margaux Montagner
Beyond the Black Box: Revolutionizing Performance Measurement with Next-Gen Marketing Mix Modeling

Beyond the Black Box: Revolutionizing Performance Measurement with Next-Gen Marketing Mix Modeling

7/8/2023
l
7 mins
fifty-five
Systèmes Multi-Agents: comment ça marche? Cas d'utilisation

Systèmes Multi-Agents: comment ça marche? Cas d'utilisation

1/7/2024
l
8 mins
Romain Warlop
Les différents types de Customer Data Platform (CDP)

Les différents types de Customer Data Platform (CDP)

26/6/2024
l
5 min
Aymen Ben Guirat
De la donnée à l'action - Partie 1 : comment l'analyse carbone mène à la transformation interne ?

De la donnée à l'action - Partie 1 : comment l'analyse carbone mène à la transformation interne ?

12/6/2024
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6 mins
Mathilda Moulins
La conformité des applications mobiles, un nouvel enjeu majeur pour les annonceurs

La conformité des applications mobiles, un nouvel enjeu majeur pour les annonceurs

26/4/2024
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6 mins
Sharon Kalifa
Granularité : une des clés du succès de la mesure et l’optimisation de l’efficacité marketing ?

Granularité : une des clés du succès de la mesure et l’optimisation de l’efficacité marketing ?

23/2/2024
l
8 mins
Mathieu Lepoutre
Évolution de la GenIA dans le retail et retours d’expérience

Évolution de la GenIA dans le retail et retours d’expérience

20/2/2024
l
5 mins
fifty-five
Comment migrer sa collecte de GA4 x GTM vers Piano Analytics ?

Comment migrer sa collecte de GA4 x GTM vers Piano Analytics ?

29/1/2024
l
7 mins
Sébastien Roberto
Les actualités brandtech du mois – janvier 2024

Les actualités brandtech du mois – janvier 2024

10/1/2024
l
4 mins
Lamiaa Farhat
Les actualités brandtech du mois – décembre 2023

Les actualités brandtech du mois – décembre 2023

5/12/2023
l
3 mins
Lamiaa Farhat
每月资讯汇总 —— 2020 年 4 月

每月资讯汇总 —— 2020 年 4 月

7/4/2020
l
4 mins
fifty-five
数字广告作弊:如何识别无效流量并免受其害

数字广告作弊:如何识别无效流量并免受其害

1/4/2020
l
6 mins
Jasmine Jin
Cookie 时代落幕后的受众策略

Cookie 时代落幕后的受众策略

23/3/2020
l
5 mins
Hugo Loriot

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