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Spotlight

How Marketing Mix Modeling (MMM) Supports Smarter Media Investment Decisions

Quand l’IA agentique réinvente le MMM

穿越数据的迷宫：亚太地区市场营销效果的5大挑战

亚太地区拥有广阔的地理面积和多元的文化，为旨在部署多市场媒体效果的大型企业带来了一系列独特的挑战，例如建模归因或媒体组合建模（MMM）计划。该地区的碎片化不仅呈现在地理方面，还延伸到文化，经济和监管方面，这些都会影响媒体投资策略，进而影响到绩效衡量。本文将详细分析营销人员在亚太地区推广市场活动时所遇到的五大挑战，并为您提供对这一充满活力且复杂市场的深刻洞察。

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Tea House, the latest data news, brewed by fifty-five

More than a blog, we’ve opened a Tea House - a place to sit back, relax, and share a moment of learning with us. With industry news, stimulating insights, and deep dives, our experts from all around the world are here to help you gain the knowledge you need to prepare your business for the future and embark on your digital transformation. So please take a little break from your daily routine, browse our library, and start a conversation with us!

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Welcome to‍Tea House

Spotlight

How Marketing Mix Modeling (MMM) Supports Smarter Media Investment Decisions

Quand l’IA agentique réinvente le MMM

穿越数据的迷宫： 亚太地区市场营销效果的5大挑战

從基礎到進階：GA4 與 GA 360 的差異與商業價值

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How Generative AI Is Impacting the Planet and What Marketers Can Do About It

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IA durable : La formation comme levier de réduction de l’empreinte carbone de l'IA

Meridian favorise-t-il Google ?

Accessibilité numérique en France et en Europe : obligations légales et opportunités business

Réduire l’impact environnemental de l’IA : rêve ou réalité ?

零售商在匿名化数字营销时代的取胜之道

无cookie和后隐私时代，Google广告应该怎么投？【U Talk】

谷歌广告效果差，这些落地页优化要点你做对了吗？

5分钟了解百度分析云如何助力品牌客流增长

Read more

fifty-five's Survey Reveals Key Insights on Data Governance and AI Adoption Challenges in Hong Kong

How to Pick a CDP?

Navigating the Labyrinth: The 5 Main Challenges of Marketing Effectiveness in APAC's Fragmented Region

Data Science @fifty-five

Why use reach and frequency instead of impressions in Marketing Mix Models?

The decision-making process: an overview - Part 5. Cognitive science and Sustainability

Granularity: a key to measure and optimize marketing effectiveness?

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Tea House, the latest data news, brewed by fifty-five

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穿越数据的迷宫：亚太地区市场营销效果的5大挑战