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Spotlight

Does Meridian Favor Google?

How fifty-five evaluated the neutrality of Meridian, Google's open-source MMM.

Media Consulting

Mathieu Lepoutre

Meridian favorise-t-il Google ?

Comment fifty-five a évalué la neutralité de Meridian, le MMM de Google.

News & Insights

Mathieu Lepoutre

穿越数据的迷宫：亚太地区市场营销效果的5大挑战

亚太地区拥有广阔的地理面积和多元的文化，为旨在部署多市场媒体效果的大型企业带来了一系列独特的挑战，例如建模归因或媒体组合建模（MMM）计划。该地区的碎片化不仅呈现在地理方面，还延伸到文化，经济和监管方面，这些都会影响媒体投资策略，进而影响到绩效衡量。本文将详细分析营销人员在亚太地区推广市场活动时所遇到的五大挑战，并为您提供对这一充满活力且复杂市场的深刻洞察。

Media Consulting

從基礎到進階：GA4 與 GA 360 的差異與商業價值

How Generative AI Is Impacting the Planet and What Marketers Can Do About It

Why organizational readiness should top your CDP agenda in 2025

Customer Experience

Mastering iOS 14 SKAN: Mobile Attribution in the Privacy-First Era

GenAI on the Richter Scale: The Impact of Brandtech x Google Event- The Year of Tectonic AI Disruption

News & Insights

Réduire l’impact environnemental de l’IA : rêve ou réalité ?

News & Insights

Session Replay : une technologie puissante sous le regard attentif de la CNIL

Hôtellerie : l’IA au service de l’expérience client

Artificial Intelligence

Comment l’IA transforme les CDPs et l’automatisation marketing?

Customer Experience

零售商在匿名化数字营销时代的取胜之道

无cookie和后隐私时代，Google广告应该怎么投？【U Talk】

Media Consulting

谷歌广告效果差，这些落地页优化要点你做对了吗？

Media Consulting

5分钟了解百度分析云如何助力品牌客流增长

Read more

The decision-making process: an overview – Part 2: Human decision-making: a rational process?

Strategy Cognitive Science

The decision-making process: an overview – Part 2: Human decision-making: a rational process?

8/12/2023

l

05 mins

Sabrine Hamroun

The decision-making process: an overview – Part 1: Contextual impact and choice

Strategy Cognitive Science

The decision-making process: an overview – Part 1: Contextual impact and choice

16/11/2023

l

9 mins

Sabrine Hamroun

How to achieve resilience, agility, and control over data with server-side tracking

Cloud Services Privacy

How to achieve resilience, agility, and control over data with server-side tracking

29/10/2023

l

5 mins

Alain Friedli

Monthly Brandtech Blend - September 2023

News & Insights Press Review

Monthly Brandtech Blend - September 2023

31/8/2023

l

5 mins

Margaux Montagner

The Potential of Generative AI for Accelerated Business Transformation

Cloud Services Generative AI

The Potential of Generative AI for Accelerated Business Transformation

25/8/2023

l

6 mins

fifty-five

Beyond the Black Box: Revolutionizing Performance Measurement with Next-Gen Marketing Mix Modeling

News & Insights MMM

Beyond the Black Box: Revolutionizing Performance Measurement with Next-Gen Marketing Mix Modeling

7/8/2023

l

7 mins

fifty-five

Monthly Brandtech Blend – July 2023

News & Insights Press Review

Monthly Brandtech Blend – July 2023

4/7/2023

l

5 mins

Yasmine Toussaint

Monthly Brandtech Blend - June 2023

News & Insights Press Review

Monthly Brandtech Blend - June 2023

5/6/2023

l

5 mins

Yasmine Toussaint

Monthly Brandtech Blend - May 2023

News & Insights Press Review

Monthly Brandtech Blend - May 2023

11/5/2023

l

5 mins

Yasmine Toussaint

Culture Data : comment instaurer un pilotage par la donnée ?

Strategy Data Transformation

Culture Data : comment instaurer un pilotage par la donnée ?

17/9/2024

l

5 mins

Baptiste Oberthur

Les actualités brandtech du mois - septembre 2024

News & Insights Press Review

Les actualités brandtech du mois - septembre 2024

3/9/2024

l

03 min

Lamiaa Farhat

Gouvernance IA : définition, enjeux et perspectives d’avenir

Cloud Services Generative AI

Gouvernance IA : définition, enjeux et perspectives d’avenir

2/9/2024

l

5 mins

fifty-five

Intelligence artificielle générative VS IA traditionnelle

Cloud Services Generative AI

Intelligence artificielle générative VS IA traditionnelle

1/9/2024

l

7 mins

Dustin Stewart

De la donnée à l'action - Partie 2 : comment réduire durablement vos émissions carbone ?

Carbon Footprint

De la donnée à l'action - Partie 2 : comment réduire durablement vos émissions carbone ?

6/8/2024

l

03 min

Mathilda Moulins

Comment la GenAI peut révolutionner les processus des entreprises

Cloud Services Artificial Intelligence

Comment la GenAI peut révolutionner les processus des entreprises

31/7/2024

l

02 min

fifty-five

Pourquoi les annonceurs doivent-ils plus que jamais repenser en profondeur leur stratégie marketing digital ?

Media Consulting Media Campaign

Pourquoi les annonceurs doivent-ils plus que jamais repenser en profondeur leur stratégie marketing digital ?

24/7/2024

l

04 min

Matthieu Gilli

Les actualités brandtech du mois - Juillet 2024

News & Insights Press Review

Les actualités brandtech du mois - Juillet 2024

17/7/2024

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03 min

Lamiaa Farhat

Systèmes Multi-Agents: comment ça marche? Cas d'utilisation

Customer Experience Artificial Intelligence

Systèmes Multi-Agents: comment ça marche? Cas d'utilisation

1/7/2024

l

8 mins

Romain Warlop

每月资讯汇总 —— 2020 年 4 月

News & Insights Press Review

每月资讯汇总 —— 2020 年 4 月

7/4/2020

l

4 mins

fifty-five

数字广告作弊：如何识别无效流量并免受其害

News & Insights Privacy

数字广告作弊：如何识别无效流量并免受其害

1/4/2020

l

6 mins

Jasmine Jin

Cookie 时代落幕后的受众策略

News & Insights CRM

Cookie 时代落幕后的受众策略

23/3/2020

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5 mins

Hugo Loriot

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

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Tea House, the latest data news, brewed by fifty-five

More than a blog, we’ve opened a Tea House - a place to sit back, relax, and share a moment of learning with us. With industry news, stimulating insights, and deep dives, our experts from all around the world are here to help you gain the knowledge you need to prepare your business for the future and embark on your digital transformation. So please take a little break from your daily routine, browse our library, and start a conversation with us!

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