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Spotlight

The LLM Shift: Why Branding Is Becoming a Competitive Advantage Again

How ChatGPT, Gemini, and AI-powered search are reshaping media strategy and why branding is becoming critical again in the age of LLMs.

News & Insights

Stratégie Média : Pourquoi l’ère des LLM replace le Branding au centre du jeu

Comment l'essor des LLM et la fin du parcours client classique obligent les marques à rééquilibrer leurs budgets du Search vers le Branding pour garantir une visibilité dans les réponses de l'IA.

News & Insights

零售商在匿名化数字营销时代的取胜之道

即便出行限制逐渐放松、实体门店人流逐步回归，零售业的业务模式显然已发生极大的改变。许多大品牌商店已经永远关上了大门，即便是最晚采取行动的一批人也不得不转而迎接电商的时代。与此同时，线上寻找新顾客也变得越来越困难。谷歌已经宣布了转向发展以隐私优先的网络环境，加上一系列新推出的隐私保护条例，都意味着线上的消费者定向将面临巨大挑战。然而，全新的数字营销时代也为零售商带来了很大的机遇。零售商可以抓紧这一机遇，基于数据驱动开发全新的战略，来适应匿名化数字营销的新时代。

Richard Wheaton

從成效分析走向預算規劃：GA4 跨管道預算工具深度解析

Enhancing 1st-Party Analytics with GTG: The Key to Data Uplift

News & Insights

Digital Omnibus: A Privacy and AI Revolution for Europe?

Data Privacy in the US: What GPC Is, Why It Matters, and What You Should Do About it

News & Insights

Welcome to the Viewing Economy: Why YouTube is the Epicenter of Modern Brand Awareness

Media Consulting

Digital Omnibus : Vers une révolution de la Privacy et de l’IA en Europe ?

Pourquoi YouTube est essentiel à la notoriété de marque moderne

Media Consulting

Le good prompting : une base pratique pour une IA réellement performante

Artificial Intelligence

Le Challenge Renault IA : l’IA agentique en pratique

Artificial Intelligence

Customer Experience

无cookie和后隐私时代，Google广告应该怎么投？【U Talk】

Media Consulting

5分钟了解百度分析云如何助力品牌客流增长

品牌应该如何正确运用数据驱动决策？

微信小程序监测：为什么要使用Google Analytics？

Read more

Granularity: a key to measure and optimize marketing effectiveness?

Media Consulting MMM

Granularity: a key to measure and optimize marketing effectiveness?

23/2/2024

l

8 mins

Mathieu Lepoutre

DMA: Google requires European advertisers to change their consent collection & sharing practices

Cloud Services Privacy

DMA: Google requires European advertisers to change their consent collection & sharing practices

15/2/2024

l

7 mins

Alain Friedli

Three tips for a successful data-driven business transformation

Cloud Services Data Transformation

Three tips for a successful data-driven business transformation

14/2/2024

l

8 mins

Christie Ray Harrison

Press Review - February 2024

News & Insights Press Review

Press Review - February 2024

14/2/2024

l

5 mins

Margaux Montagner

Creative Analytics: Fueling Imagination with Insights

Media Consulting Strategy

Creative Analytics: Fueling Imagination with Insights

11/1/2024

l

7 mins

Margaux Montagner

Monthly Brandtech Blend – January 2024

News & Insights Press Review

Monthly Brandtech Blend – January 2024

10/1/2024

l

4 mins

Margaux Montagner

The decision-making process: an overview - Part 4: Nudging: the mechanisms of influence

The decision-making process: an overview - Part 4: Nudging: the mechanisms of influence

10/1/2024

l

5 mins

Sabrine Hamroun

The decision-making process: an overview – Part 3: Decision-making under risk

The decision-making process: an overview – Part 3: Decision-making under risk

2/1/2024

l

05 mins

Sabrine Hamroun

The decision-making process: an overview – Part 2: Human decision-making: a rational process?

The decision-making process: an overview – Part 2: Human decision-making: a rational process?

8/12/2023

l

05 mins

Sabrine Hamroun

Pixels de tracking : Décryptage des recommandations de la CNIL

News & Insights Privacy

Pixels de tracking : Décryptage des recommandations de la CNIL

19/5/2026

l

2mn

fifty-five

Data Pulse : les dernières tendances tech, data et IA

Data Pulse : les dernières tendances tech, data et IA

24/2/2026

l

02 min

fifty-five

MMM 2.0 et IA agentique : retours d’expérience concrets depuis Lille

Artificial Intelligence

MMM 2.0 et IA agentique : retours d’expérience concrets depuis Lille

4/2/2026

l

02 min

fifty-five

Mesurer, former, agir : l’IA frugale en action à PRODURABLE 2025

Mesurer, former, agir : l’IA frugale en action à PRODURABLE 2025

23/10/2025

l

03 min

fifty-five

Quand l’IA agentique réinvente le MMM

Media Consulting MMM

Quand l’IA agentique réinvente le MMM

21/10/2025

l

03

fifty-five

IA durable : La formation comme levier de réduction de l’empreinte carbone de l'IA

News & Insights Carbon Footprint

IA durable : La formation comme levier de réduction de l’empreinte carbone de l'IA

7/10/2025

l

4 minutes

fifty-five

Meridian favorise-t-il Google ?

News & Insights MMM

Meridian favorise-t-il Google ?

29/9/2025

l

3 minutes

Mathieu Lepoutre

Accessibilité numérique en France et en Europe : obligations légales et opportunités business

News & Insights

Accessibilité numérique en France et en Europe : obligations légales et opportunités business

18/8/2025

l

02 min

fifty-five

Comprendre l'impact carbone de l'IA générative : notre guide pour un marketing plus durable

Carbon Footprint

Comprendre l'impact carbone de l'IA générative : notre guide pour un marketing plus durable

28/7/2025

l

03 min

fifty-five

穿越数据的迷宫：亚太地区市场营销效果的5大挑战

Media Consulting MMM

穿越数据的迷宫：亚太地区市场营销效果的5大挑战

11/7/2024

l

5 mins

fifty-five

谷歌广告效果差，这些落地页优化要点你做对了吗？

Media Consulting Media Campaign

谷歌广告效果差，这些落地页优化要点你做对了吗？

16/6/2023

l

7 mins

fifty-five

如何利用精品店预约系统提供个性化的线下服务？（下）

Customer Experience Web analytics

如何利用精品店预约系统提供个性化的线下服务？（下）

30/8/2021

l

7 mins

Tiyab Konlambigue

如何利用精品店预约系统提供个性化的线下服务？（上）

Customer Experience Media Campaign

如何利用精品店预约系统提供个性化的线下服务？（上）

30/8/2021

l

6 mins

Tiyab Konlambigue

关于Google Analytics 4，重点都在这里了

Cloud Services Web analytics

关于Google Analytics 4，重点都在这里了

30/6/2021

l

5 mins

Ludovic Moulard

每月资讯汇总 —— 2020 年 9 月

News & Insights AdTech

每月资讯汇总 —— 2020 年 9 月

14/9/2020

l

4 mins

fifty-five

隐私沙盒：谷歌争取在两年内推出广告 cookies 替代方案

Media Consulting Privacy

隐私沙盒：谷歌争取在两年内推出广告 cookies 替代方案

25/8/2020

l

5 mins

Romain Warlop

对营销技术生态系统而言，《加州消费者隐私法》意味着什么？

News & Insights AdTech

对营销技术生态系统而言，《加州消费者隐私法》意味着什么？

24/7/2020

l

5 mins

Nadia Bowen

每月资讯汇总 —— 2020 年 7 月

News & Insights Press Review

每月资讯汇总 —— 2020 年 7 月

15/7/2020

l

4 mins

fifty-five

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

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