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Mesurer, former, agir : l’IA frugale en action à PRODURABLE 2025
Generative AI

Mesurer, former, agir : l’IA frugale en action à PRODURABLE 2025

03 min
fifty-five
Quand l’IA agentique réinvente le MMM
Media ConsultingMMM

Quand l’IA agentique réinvente le MMM

03
fifty-five
IA durable : La formation comme levier de réduction de l’empreinte carbone de l'IA
News & InsightsCarbon Footprint

IA durable : La formation comme levier de réduction de l’empreinte carbone de l'IA

4 minutes
fifty-five
Everything You Need to Know About Meridian: Google’s Open-Source MMM for Marketing Mix Modeling
Cloud ServicesMMM

Everything You Need to Know About Meridian: Google’s Open-Source MMM for Marketing Mix Modeling

3 minutes
fifty-five
從基礎到進階：GA4 與 GA 360 的差異與商業價值

從基礎到進階：GA4 與 GA 360 的差異與商業價值

03 min
fifty-five
GA4 Standard vs GA 360: What Enterprises Need to Know
News & InsightsGA4

GA4 Standard vs GA 360: What Enterprises Need to Know

02 min
fifty-five
Accessibilité numérique en France et en Europe : obligations légales et opportunités business
News & Insights

Accessibilité numérique en France et en Europe : obligations légales et opportunités business

02 min
fifty-five
Comprendre l'impact carbone de l'IA générative : notre guide pour un marketing plus durable
Carbon Footprint

Comprendre l'impact carbone de l'IA générative : notre guide pour un marketing plus durable

03 min
fifty-five
AI Act : ce qui change pour les entreprises au 2 août 2025
Cloud ServicesArtificial Intelligence

AI Act : ce qui change pour les entreprises au 2 août 2025

03 min
fifty-five
AI Adoption and Data Governance Challenges in Hong Kong: What Does Our 2025 Survey Reveal?
Cloud ServicesArtificial Intelligence

AI Adoption and Data Governance Challenges in Hong Kong: What Does Our 2025 Survey Reveal?

03 min
fifty-five
How Generative AI Is Impacting the Planet and What Marketers Can Do About It
Cloud ServicesGenerative AI

How Generative AI Is Impacting the Planet and What Marketers Can Do About It

02 min
fifty-five
IA générative : exemples concrets du retail au luxe
Cloud ServicesGenerative AI

IA générative : exemples concrets du retail au luxe

5 mins
fifty-five
Gouvernance IA : définition, enjeux et perspectives d’avenir
Cloud ServicesGenerative AI

Gouvernance IA : définition, enjeux et perspectives d’avenir

5 mins
fifty-five
Réduire l’impact environnemental de l’IA : rêve ou réalité ?
News & Insights

Réduire l’impact environnemental de l’IA : rêve ou réalité ?

02 min
fifty-five
Data Privacy in the US: What the Honda Decision Means for Marketers

Data Privacy in the US: What the Honda Decision Means for Marketers

03 min
fifty-five
Comment les tests d'incrémentalité permettent de mesurer l'impact de votre marketing ?
Cloud ServicesMMM

Comment les tests d'incrémentalité permettent de mesurer l'impact de votre marketing ?

03 min
fifty-five
How to Measure Marketing Impact With Incrementality Testing
Cloud ServicesMMM

How to Measure Marketing Impact With Incrementality Testing

03 min
fifty-five
Mastering iOS 14 SKAN: Mobile Attribution in the Privacy-First Era
Cloud ServicesPrivacy

Mastering iOS 14 SKAN: Mobile Attribution in the Privacy-First Era

04 min
fifty-five
GenAI-Fueled Ultra-personalization: the Key to Deeper Customer Relationships
Cloud ServicesArtificial Intelligence

GenAI-Fueled Ultra-personalization: the Key to Deeper Customer Relationships

04 min
fifty-five
Open-source MMM: transitional tool or permanent solution?
Media ConsultingMMM

Open-source MMM: transitional tool or permanent solution?

03 min
fifty-five
Do you need an open-source MMM?
Media ConsultingMMM

Do you need an open-source MMM?

03 min
fifty-five
How open-source MMM frameworks democratize MMM usage
Media ConsultingMMM

How open-source MMM frameworks democratize MMM usage

04 min
fifty-five
How GenAI can revolutionize business processes
Cloud ServicesArtificial Intelligence

How GenAI can revolutionize business processes

03 min
fifty-five
From retail to luxury: two innovative Generative AI use cases
Cloud ServicesArtificial Intelligence

From retail to luxury: two innovative Generative AI use cases

04 min
fifty-five
Comment la GenAI peut révolutionner les processus des entreprises
Cloud ServicesArtificial Intelligence

Comment la GenAI peut révolutionner les processus des entreprises

02 min
fifty-five
fifty-five's Survey Reveals Key Insights on Data Governance and AI Adoption Challenges in Hong Kong
News & InsightsArtificial Intelligence

fifty-five's Survey Reveals Key Insights on Data Governance and AI Adoption Challenges in Hong Kong

5 mins
fifty-five
穿越数据的迷宫： 亚太地区市场营销效果的5大挑战
Media ConsultingMMM

穿越数据的迷宫： 亚太地区市场营销效果的5大挑战

5 mins
fifty-five
Navigating the Labyrinth: The 5 Main Challenges of Marketing Effectiveness in APAC's Fragmented Region
Media ConsultingMMM

Navigating the Labyrinth: The 5 Main Challenges of Marketing Effectiveness in APAC's Fragmented Region

5 mins
fifty-five
Évolution de la GenIA dans le retail et retours d’expérience
Media ConsultingRetail media

Évolution de la GenIA dans le retail et retours d’expérience

5 mins
fifty-five
无cookie和后隐私时代，Google广告应该怎么投？【U Talk】
Media ConsultingMedia Campaign

无cookie和后隐私时代，Google广告应该怎么投？【U Talk】

7 mins
fifty-five
谷歌广告效果差，这些落地页优化要点你做对了吗？
Media ConsultingMedia Campaign

谷歌广告效果差，这些落地页优化要点你做对了吗？

7 mins
fifty-five
4 stratégies fifty-five pour améliorer l'expérience client
Customer ExperienceCRM

4 stratégies fifty-five pour améliorer l'expérience client

7 mins
fifty-five
[Vidéo] #TechJobs – le métier de Consultant
News & InsightsTech Jobs

[Vidéo] #TechJobs – le métier de Consultant

3 mins
fifty-five
[Vidéo] #TechJobs – le métier de Media Consultant
News & InsightsTech Jobs

[Vidéo] #TechJobs – le métier de Media Consultant

3mins
fifty-five
[Etude] La donnée : un allié de taille pour contrer le réchauffement climatique !
News & InsightsCarbon Footprint

[Etude] La donnée : un allié de taille pour contrer le réchauffement climatique !

6 mins
fifty-five
5分钟了解百度分析云如何助力品牌客流增长
StrategyWeb analytics

5分钟了解百度分析云如何助力品牌客流增长

7 mins
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每月资讯汇总 —— 2020 年 9 月
News & InsightsAdTech

每月资讯汇总 —— 2020 年 9 月

4 mins
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每月资讯汇总 —— 2020 年 7 月
News & InsightsPress Review

每月资讯汇总 —— 2020 年 7 月

4 mins
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每月资讯汇总 —— 2020 年 6 月
News & InsightsPress Review

每月资讯汇总 —— 2020 年 6 月

5 mins
fifty-five
每月资讯汇总 —— 2020 年 5 月
News & InsightsPress Review

每月资讯汇总 —— 2020 年 5 月

5 mins
fifty-five
每月资讯汇总 —— 2020 年 4 月
News & InsightsPress Review

每月资讯汇总 —— 2020 年 4 月

4 mins
fifty-five
Beyond the Black Box: Revolutionizing Performance Measurement with Next-Gen Marketing Mix Modeling
News & InsightsMMM

Beyond the Black Box: Revolutionizing Performance Measurement with Next-Gen Marketing Mix Modeling

7 mins
fifty-five
Monthly Brandtech Blend - April 2023
News & InsightsPress Review

Monthly Brandtech Blend - April 2023

5 mins
fifty-five
[E-book] Achieving resilient performance with Meta Conversions API, Success Stories
Cloud ServicesStrategy

[E-book] Achieving resilient performance with Meta Conversions API, Success Stories

1 mins
fifty-five
[Whitepaper] Our guide on how to build a digital roadmap to the post-cookie era
News & InsightsAdTech

[Whitepaper] Our guide on how to build a digital roadmap to the post-cookie era

4 mins
fifty-five
The Potential of Generative AI for Accelerated Business Transformation
Cloud ServicesGenerative AI

The Potential of Generative AI for Accelerated Business Transformation

6 mins
fifty-five

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