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Spotlight

How Meridian enables enlightened decision-making in marketing strategy

Media Consulting
Strategy
06 min
17/10/25
Elias Mourdi

Quand l’IA agentique réinvente le MMM

Media Consulting
MMM
03
21/10/25
fifty-five

穿越数据的迷宫： 亚太地区市场营销效果的5大挑战

亚太地区拥有广阔的地理面积和多元的文化，为旨在部署多市场媒体效果的大型企业带来了一系列独特的挑战，例如建模归因或媒体组合建模 （MMM）计划。该地区的碎片化不仅呈现在地理方面，还延伸到文化，经济和监管方面，这些都会影响媒体投资策略，进而影响到绩效衡量。本文将详细分析营销人员在亚太地区推广市场活动时所遇到的五大挑战，并为您提供对这一充满活力且复杂市场的深刻洞察。

Media Consulting
MMM
5 mins
11/7/24
fifty-five

從基礎到進階：GA4 與 GA 360 的差異與商業價值

03 min
12/9/25
fifty-five

Does Meridian Favor Google?

3 minutes
l
3/10/25
MMM
Media Consulting

How Generative AI Is Impacting the Planet and What Marketers Can Do About It

02 min
l
11/9/25
Generative AI
Cloud Services

Why organizational readiness should top your CDP agenda in 2025

02 min
l
10/9/25
CDP
Customer Experience

Mastering iOS 14 SKAN: Mobile Attribution in the Privacy-First Era

04 min
l
20/3/25
Privacy
Cloud Services

IA durable : La formation comme levier de réduction de l’empreinte carbone de l'IA

4 minutes
l
7/10/25
Carbon Footprint
News & Insights

Meridian favorise-t-il Google ?

3 minutes
l
3/10/25
MMM
News & Insights

Accessibilité numérique en France et en Europe : obligations légales et opportunités business

02 min
l
7/10/25
News & Insights

Réduire l’impact environnemental de l’IA : rêve ou réalité ?

02 min
l
14/5/25
News & Insights

零售商在匿名化数字营销时代的取胜之道

5 mins
l
5/2/24
Retail media
Strategy

无cookie和后隐私时代，Google广告应该怎么投？【U Talk】

7 mins
l
5/2/24
Media Campaign
Media Consulting

谷歌广告效果差，这些落地页优化要点你做对了吗？

7 mins
l
5/2/24
Media Campaign
Media Consulting

5分钟了解百度分析云如何助力品牌客流增长

7 mins
l
5/2/24
Web analytics
Strategy

Read more

How to Pick a CDP?
Customer ExperienceStrategy

How to Pick a CDP?

26/6/2024
l
5 min
Aymen Ben Guirat
Navigating the Labyrinth: The 5 Main Challenges of Marketing Effectiveness in APAC's Fragmented Region
Media ConsultingMMM

Navigating the Labyrinth: The 5 Main Challenges of Marketing Effectiveness in APAC's Fragmented Region

17/5/2024
l
5 mins
fifty-five
Data Science @fifty-five
Cloud ServicesData science

Data Science @fifty-five

27/3/2024
l
4 mins
Why use reach and frequency instead of impressions in Marketing Mix Models?
Cloud ServicesMMM

Why use reach and frequency instead of impressions in Marketing Mix Models?

21/3/2024
l
4 mins
Romain Warlop
The decision-making process: an overview - Part 5. Cognitive science and Sustainability
Cloud ServicesCognitive Science

The decision-making process: an overview - Part 5. Cognitive science and Sustainability

4/3/2024
l
7 mins
Sabrine Hamroun
Granularity: a key to measure and optimize marketing effectiveness?
Media ConsultingMMM

Granularity: a key to measure and optimize marketing effectiveness?

23/2/2024
l
8 mins
Mathieu Lepoutre
Three tips for a successful data-driven business transformation
Cloud ServicesData Transformation

Three tips for a successful data-driven business transformation

14/2/2024
l
8 mins
Christie Ray Harrison
Creative Analytics: Fueling Imagination with Insights
Media ConsultingStrategy

Creative Analytics: Fueling Imagination with Insights

11/1/2024
l
7 mins
Margaux Montagner
The decision-making process: an overview - Part 4: Nudging: the mechanisms of influence
StrategyCognitive Science

The decision-making process: an overview - Part 4: Nudging: the mechanisms of influence

10/1/2024
l
5 mins
Sabrine Hamroun
Mesurer, former, agir : l’IA frugale en action à PRODURABLE 2025
Generative AI

Mesurer, former, agir : l’IA frugale en action à PRODURABLE 2025

23/10/2025
l
03 min
fifty-five
Les actualités Brandtech du mois - octobre 2025
News & Insights

Les actualités Brandtech du mois - octobre 2025

13/10/2025
l
02 min
Natalia Kolodinskaya
Les actualités brandtech du mois - septembre 2025
News & InsightsPress Review

Les actualités brandtech du mois - septembre 2025

10/9/2025
l
02 min
Natalia Kolodinskaya
Comprendre l'impact carbone de l'IA générative : notre guide pour un marketing plus durable
Carbon Footprint

Comprendre l'impact carbone de l'IA générative : notre guide pour un marketing plus durable

28/7/2025
l
03 min
fifty-five
AI Act : ce qui change pour les entreprises au 2 août 2025
Cloud ServicesArtificial Intelligence

AI Act : ce qui change pour les entreprises au 2 août 2025

22/7/2025
l
03 min
fifty-five
Les actualités brandtech du mois - juillet 2025
News & InsightsPress Review

Les actualités brandtech du mois - juillet 2025

9/7/2025
l
02 min
Natalia Kolodinskaya
Les actualités brandtech du mois - juin 2025
News & InsightsPress Review

Les actualités brandtech du mois - juin 2025

12/6/2025
l
02 min
Natalia Kolodinskaya
Les actualités brandtech du mois — Mai 2025
News & InsightsPress Review

Les actualités brandtech du mois — Mai 2025

12/5/2025
l
02 min
Natalia Kolodinskaya
Comment les tests d'incrémentalité permettent de mesurer l'impact de votre marketing ?
Cloud ServicesMMM

Comment les tests d'incrémentalité permettent de mesurer l'impact de votre marketing ?

15/4/2025
l
03 min
fifty-five
每月资讯汇总 —— 2020 年 4 月
News & InsightsPress Review

每月资讯汇总 —— 2020 年 4 月

7/4/2020
l
4 mins
fifty-five
数字广告作弊：如何识别无效流量并免受其害
News & InsightsPrivacy

数字广告作弊：如何识别无效流量并免受其害

1/4/2020
l
6 mins
Jasmine Jin
Cookie 时代落幕后的受众策略
News & InsightsCRM

Cookie 时代落幕后的受众策略

23/3/2020
l
5 mins
Hugo Loriot

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

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