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Spotlight

How Generative AI Is Impacting the Planet and What Marketers Can Do About It

Les actualités brandtech du mois - juin 2025

News & Insights

Natalia Kolodinskaya

穿越数据的迷宫：亚太地区市场营销效果的5大挑战

亚太地区拥有广阔的地理面积和多元的文化，为旨在部署多市场媒体效果的大型企业带来了一系列独特的挑战，例如建模归因或媒体组合建模（MMM）计划。该地区的碎片化不仅呈现在地理方面，还延伸到文化，经济和监管方面，这些都会影响媒体投资策略，进而影响到绩效衡量。本文将详细分析营销人员在亚太地区推广市场活动时所遇到的五大挑战，并为您提供对这一充满活力且复杂市场的深刻洞察。

Media Consulting

從基礎到進階：GA4 與 GA 360 的差異與商業價值

Why organizational readiness should top your CDP agenda in 2025

Customer Experience

Mastering iOS 14 SKAN: Mobile Attribution in the Privacy-First Era

GenAI on the Richter Scale: The Impact of Brandtech x Google Event- The Year of Tectonic AI Disruption

News & Insights

The Best GenAI Use Cases for 2024 and Beyond

Artificial Intelligence

News & Insights

Réduire l’impact environnemental de l’IA : rêve ou réalité ?

News & Insights

Session Replay : une technologie puissante sous le regard attentif de la CNIL

Hôtellerie : l’IA au service de l’expérience client

Artificial Intelligence

Comment l’IA transforme les CDPs et l’automatisation marketing?

Customer Experience

零售商在匿名化数字营销时代的取胜之道

无cookie和后隐私时代，Google广告应该怎么投？【U Talk】

Media Consulting

谷歌广告效果差，这些落地页优化要点你做对了吗？

Media Consulting

5分钟了解百度分析云如何助力品牌客流增长

Read more

Why use reach and frequency instead of impressions in Marketing Mix Models?

Cloud Services MMM

Why use reach and frequency instead of impressions in Marketing Mix Models?

21/3/2024

l

4 mins

Romain Warlop

The decision-making process: an overview - Part 5. Cognitive science and Sustainability

Cloud Services Cognitive Science

The decision-making process: an overview - Part 5. Cognitive science and Sustainability

4/3/2024

l

7 mins

Sabrine Hamroun

Granularity: a key to measure and optimize marketing effectiveness?

Media Consulting MMM

Granularity: a key to measure and optimize marketing effectiveness?

23/2/2024

l

8 mins

Mathieu Lepoutre

Three tips for a successful data-driven business transformation

Cloud Services Data Transformation

Three tips for a successful data-driven business transformation

14/2/2024

l

8 mins

Christie Ray Harrison

Creative Analytics: Fueling Imagination with Insights

Media Consulting Strategy

Creative Analytics: Fueling Imagination with Insights

11/1/2024

l

7 mins

Margaux Montagner

The decision-making process: an overview - Part 4: Nudging: the mechanisms of influence

Strategy Cognitive Science

The decision-making process: an overview - Part 4: Nudging: the mechanisms of influence

10/1/2024

l

5 mins

Sabrine Hamroun

The decision-making process: an overview – Part 3: Decision-making under risk

Strategy Cognitive Science

The decision-making process: an overview – Part 3: Decision-making under risk

2/1/2024

l

05 mins

Sabrine Hamroun

The decision-making process: an overview – Part 2: Human decision-making: a rational process?

Strategy Cognitive Science

The decision-making process: an overview – Part 2: Human decision-making: a rational process?

8/12/2023

l

05 mins

Sabrine Hamroun

The decision-making process: an overview – Part 1: Contextual impact and choice

Strategy Cognitive Science

The decision-making process: an overview – Part 1: Contextual impact and choice

16/11/2023

l

9 mins

Sabrine Hamroun

Les actualités brandtech du mois - septembre 2025

News & Insights Press Review

Les actualités brandtech du mois - septembre 2025

10/9/2025

l

02 min

Natalia Kolodinskaya

Accessibilité numérique en France et en Europe : obligations légales et opportunités business

News & Insights

Accessibilité numérique en France et en Europe : obligations légales et opportunités business

18/8/2025

l

02 min

fifty-five

Comprendre l'impact carbone de l'IA générative : notre guide pour un marketing plus durable

Carbon Footprint

Comprendre l'impact carbone de l'IA générative : notre guide pour un marketing plus durable

28/7/2025

l

03 min

fifty-five

AI Act : ce qui change pour les entreprises au 2 août 2025

Cloud Services Artificial Intelligence

AI Act : ce qui change pour les entreprises au 2 août 2025

22/7/2025

l

03 min

fifty-five

Les actualités brandtech du mois - juillet 2025

News & Insights Press Review

Les actualités brandtech du mois - juillet 2025

9/7/2025

l

02 min

Natalia Kolodinskaya

Les actualités brandtech du mois — Mai 2025

News & Insights Press Review

Les actualités brandtech du mois — Mai 2025

12/5/2025

l

02 min

Natalia Kolodinskaya

Comment les tests d'incrémentalité permettent de mesurer l'impact de votre marketing ?

Cloud Services MMM

Comment les tests d'incrémentalité permettent de mesurer l'impact de votre marketing ?

15/4/2025

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03 min

fifty-five

Tout savoir sur Meridian, le nouveau MMM open source de Google

Cloud Services MMM

Tout savoir sur Meridian, le nouveau MMM open source de Google

18/3/2025

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04 min

Mathieu Lepoutre

Sommet pour l’action sur l’IA 2025 : bilan et perspectives

News & Insights Artificial Intelligence

Sommet pour l’action sur l’IA 2025 : bilan et perspectives

18/3/2025

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04 min

Margaux Montagner

如何利用精品店预约系统提供个性化的线下服务？（下）

Customer Experience Web analytics

如何利用精品店预约系统提供个性化的线下服务？（下）

30/8/2021

l

7 mins

Tiyab Konlambigue

如何利用精品店预约系统提供个性化的线下服务？（上）

Customer Experience Media Campaign

如何利用精品店预约系统提供个性化的线下服务？（上）

30/8/2021

l

6 mins

Tiyab Konlambigue

关于Google Analytics 4，重点都在这里了

Cloud Services Web analytics

关于Google Analytics 4，重点都在这里了

30/6/2021

l

5 mins

Ludovic Moulard

每月资讯汇总 —— 2020 年 9 月

News & Insights AdTech

每月资讯汇总 —— 2020 年 9 月

14/9/2020

l

4 mins

fifty-five

隐私沙盒：谷歌争取在两年内推出广告 cookies 替代方案

Media Consulting Privacy

隐私沙盒：谷歌争取在两年内推出广告 cookies 替代方案

25/8/2020

l

5 mins

Romain Warlop

对营销技术生态系统而言，《加州消费者隐私法》意味着什么？

News & Insights AdTech

对营销技术生态系统而言，《加州消费者隐私法》意味着什么？

24/7/2020

l

5 mins

Nadia Bowen

每月资讯汇总 —— 2020 年 7 月

News & Insights Press Review

每月资讯汇总 —— 2020 年 7 月

15/7/2020

l

4 mins

fifty-five

每月资讯汇总 —— 2020 年 6 月

News & Insights Press Review

每月资讯汇总 —— 2020 年 6 月

9/6/2020

l

5 mins

fifty-five

每月资讯汇总 —— 2020 年 5 月

News & Insights Press Review

每月资讯汇总 —— 2020 年 5 月

15/5/2020

l

5 mins

fifty-five

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

News & Insights

Customer Experience

Cloud Services

Media Consulting

Strategy

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Tea House, the latest data news, brewed by fifty-five

More than a blog, we’ve opened a Tea House - a place to sit back, relax, and share a moment of learning with us. With industry news, stimulating insights, and deep dives, our experts from all around the world are here to help you gain the knowledge you need to prepare your business for the future and embark on your digital transformation. So please take a little break from your daily routine, browse our library, and start a conversation with us!

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