Case Study fifty-five : SPCA Hong Kong: Building a Reliable Measurement Foundation

case studies

Other cases you may be interested in

All our cases

MAJOR BANKING CLIENT: Perfecting Data Collection with Contentsquare for Better Customer Journeys

16/2/26

par

MAJOR BANKING CLIENT: Perfecting Data Collection with Contentsquare for Better Customer Journeys

PIERRE & VACANCES-CENTER PARCS: Designing and Running Optimization Tests to Maximize Media Performance

Travel

BOUYGUES TELECOM: Developing a New CTV Offer to Reach 3 Million Households

6/1/26

par

BOUYGUES TELECOM: Developing a New CTV Offer to Reach 3 Million Households

Telecommunications

ORPI: Assessing the Impact of Google AI Max on Campaign Performance

13/12/25

par

ORPI: Assessing the Impact of Google AI Max on Campaign Performance

Retail & Services

RENAULT GROUP: Improving Campaign Performance with CAPI and PII-Boosted Conversion Measurement

25/11/25

par

RENAULT GROUP: Improving Campaign Performance with CAPI and PII-Boosted Conversion Measurement

Automotive

CARMILA: Doubling Media Efficiency on the Same Budget with a Tailor-Made MMM

18/11/25

par

CARMILA: Doubling Media Efficiency on the Same Budget with a Tailor-Made MMM

Retail & Services

BOUYGUES TELECOM: Boosting Competitivity with an Agile, Internalized, Meridian-Based MMM

4/11/25

par

BOUYGUES TELECOM: Boosting Competitivity with an Agile, Internalized, Meridian-Based MMM

Telecommunications

CHOMP: Gaining +33% New Users and +20 Partners with Enhanced App Analytics

27/10/25

par

TOTALENERGIES: Saving 4M€ and Improving Marketing Efficiency by 20% with a Next-Gen, In-House MMM

RENAULT: Shifting from Volume to Value to Improve Ad Targeting and Efficiency Measurement

EUROPCAR MOBILITY GROUP: Reinforcing Trust in Data by Harmonizing Tracking and Auditing Collection Processes

LABEL EMMAUS: Increasing Vendor Engagement with Automated, Personalized Reporting

LUXURY: Improving Media Campaign Analysis with a Taxonomy Checker

SALOMON: Achieving +83% E-Commerce Revenue by Optimizing Product Feed Data with Generative AI

COSMETICS: Centralizing and Harmonizing E-Commerce Dashboards into One Optimized Platform

NESPRESSO: Doubling Traffic and Tripling Visibility Online by Applying GenAI to Product Feed

HUGO BOSS: Achieving Up to 22% More Conversions with a Continuous CRO Strategy

NUTRITION & SANTÉ: Developing New Activation Opportunities with AMC, Amazon’s Data Clean Room

Consumer Packaged Goods

LA POSTE: Improving Tracking Compliance with Automatic Cookie Scanning and Categorization

23/5/24

par

fifty-five

LA POSTE: Improving Tracking Compliance with Automatic Cookie Scanning and Categorization

DACIA: Calculating the Carbon Footprint of Digital Marketing Activities to Identify Reduction Levers

GUERLAIN: Increasing Signal Resilience with Conversions API for a 18% Uplift in Tracked Conversions

CHRONODRIVE: Reinventing the Grocery Shopping Experience in Thirty Days with Gemini AI

MANSCAPED: Driving Operational Efficiency and Consumer Engagement

CPG: Turning Customer Insights into Business Impact with Treasure Data CDP

Consumer Packaged Goods

WEBHELP: Perfecting B2B Sales with Generative AI

7/2/24

par

fifty-five

WEBHELP: Perfecting B2B Sales with Generative AI

HOSPITALITY: Faster, Better Reporting with a Global In-house Solution

BAYER: Optimizing Creative & Campaigns with a Global Reporting Dashboard

Retail & Services

CLAUDIE PIERLOT: Boosting Conversions by 120% with an Ongoing Performance Max Strategy

24/10/23

par

CLAUDIE PIERLOT: Boosting Conversions by 120% with an Ongoing Performance Max Strategy

Retail & Services

QUITOQUE: Improving Media Measurement and User Experience through Server-side Data Collection

7/6/23

par

QUITOQUE: Improving Media Measurement and User Experience through Server-side Data Collection

Retail & Services

LEROY MERLIN: Optimizing Marketing Actions across Channels with an Internalized MMM

2/3/23

par

Nicolas Vaudran, Managing Director, France

LEROY MERLIN: Optimizing Marketing Actions across Channels with an Internalized MMM

Retail & Services

ASUS: Achieving Record Conversion Rates by Combining First-Party Data and Machine Learning

2/3/23

par

ASUS: Achieving Record Conversion Rates by Combining First-Party Data and Machine Learning

Consumer Electronics

RENAULT: Optimizing Media Strategy with Online-Offline Attribution

5/4/22

par

Jérôme Collin, Managing Director, France

RENAULT: Optimizing Media Strategy with Online-Offline Attribution

Automotive

UBISOFT: Improving Video Campaign Performance with Ads Data Hub’s Reach & Frequency Analysis

29/1/23

par

Alicia Arnold, Managing Director, US

UBISOFT: Improving Video Campaign Performance with Ads Data Hub’s Reach & Frequency Analysis

Media & Entertainment

SHISEIDO: Leveraging the Power of Machine Learning to Boost E-commerce Performance

5/4/22

par

Cedric Delzenne, Managing Director, APAC

SHISEIDO: Leveraging the Power of Machine Learning to Boost E-commerce Performance

Luxury & Cosmetics

All our cases

SPCA Hong Kong: Building a Reliable Measurement Foundation

Other cases you may be interested in

MAJOR BANKING CLIENT: Perfecting Data Collection with Contentsquare for Better Customer Journeys

PIERRE & VACANCES-CENTER PARCS: Designing and Running Optimization Tests to Maximize Media Performance

BOUYGUES TELECOM: Developing a New CTV Offer to Reach 3 Million Households

ORPI: Assessing the Impact of Google AI Max on Campaign Performance

RENAULT GROUP: Improving Campaign Performance with CAPI and PII-Boosted Conversion Measurement

CARMILA: Doubling Media Efficiency on the Same Budget with a Tailor-Made MMM

BOUYGUES TELECOM: Boosting Competitivity with an Agile, Internalized, Meridian-Based MMM

CHOMP: Gaining +33% New Users and +20 Partners with Enhanced App Analytics

ADEO: Building a Smarter Growth Roadmap with an In-Depth Maturity Audit

COSMETICS: Breaking into New Markets with Full-funnel Marketing Solutions

OLIGHT: Restoring Data Accuracy for Boosted Performance and Cost-effectiveness

TOTALENERGIES: Saving 4M€ and Improving Marketing Efficiency by 20% with a Next-Gen, In-House MMM

RENAULT: Shifting from Volume to Value to Improve Ad Targeting and Efficiency Measurement

EUROPCAR MOBILITY GROUP: Reinforcing Trust in Data by Harmonizing Tracking and Auditing Collection Processes

LABEL EMMAUS: Increasing Vendor Engagement with Automated, Personalized Reporting

LUXURY: Improving Media Campaign Analysis with a Taxonomy Checker

SALOMON: Achieving +83% E-Commerce Revenue by Optimizing Product Feed Data with Generative AI

COSMETICS: Centralizing and Harmonizing E-Commerce Dashboards into One Optimized Platform

NESPRESSO: Doubling Traffic and Tripling Visibility Online by Applying GenAI to Product Feed

HUGO BOSS: Achieving Up to 22% More Conversions with a Continuous CRO Strategy

NUTRITION & SANTÉ: Developing New Activation Opportunities with AMC, Amazon’s Data Clean Room

LA POSTE: Improving Tracking Compliance with Automatic Cookie Scanning and Categorization

DACIA: Calculating the Carbon Footprint of Digital Marketing Activities to Identify Reduction Levers

GUERLAIN: Increasing Signal Resilience with Conversions API for a 18% Uplift in Tracked Conversions

CHRONODRIVE: Reinventing the Grocery Shopping Experience in Thirty Days with Gemini AI

MANSCAPED: Driving Operational Efficiency and Consumer Engagement

CPG: Turning Customer Insights into Business Impact with Treasure Data CDP

WEBHELP: Perfecting B2B Sales with Generative AI

HOSPITALITY: Faster, Better Reporting with a Global In-house Solution

BAYER: Optimizing Creative & Campaigns with a Global Reporting Dashboard

CLAUDIE PIERLOT: Boosting Conversions by 120% with an Ongoing Performance Max Strategy

QUITOQUE: Improving Media Measurement and User Experience through Server-side Data Collection

LEROY MERLIN: Optimizing Marketing Actions across Channels with an Internalized MMM

ASUS: Achieving Record Conversion Rates by Combining First-Party Data and Machine Learning

RENAULT: Optimizing Media Strategy with Online-Offline Attribution

UBISOFT: Improving Video Campaign Performance with Ads Data Hub’s Reach & Frequency Analysis

SHISEIDO: Leveraging the Power of Machine Learning to Boost E-commerce Performance

A question? Let us know!

Subscribe to our monthly newsletter Tea O’Clock!